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Today, Orvel Ray Wilson shows sales teams How to Sell More at Higher Prices. He speaks to sales meetings, dealer meetings, trade shows, association conventions and small-business groups about unconventional sales and marketing tactics that build business. His programs draw standing ovations and rave reviews from audiences worldwide. He was recently voted one of the Top5 Sales and Marketing Speakers in America for 2010, and nominated a second time for 2011.
A full-time professional speaker since 1980, Orvel Ray has led more than a thousand large-audience seminars, custom training events and on-site workshops including “Guerrilla Selling,” “Guerrilla Marketing,” “Guerrilla Trade Show Selling,” “Guerrilla TeleSelling,” “Guerrilla Negotiating,” “Guerrilla Retailing,” “Customer Service Excellence,” “Guerrilla Presentation Skills” and “Managing Multiple Demands.”
He taught Management Development Programs for the University of Colorado and the University of Denver, and created innovative business courses for Harbridge House, the University of Toledo, the Spring Institute for International Studies, and Australia’s Canberra College of Advanced Education. He even pioneered workshops on capitalism for the Tyumen School of Management in the Russian Republic. He has been a guest lecturer for the Norman Newman Center for Entrepreneurship at Dalhousie University.
In 1986 he became one of CareerTrack’s top touring speakers, leading full-day sales and management seminars all over the US and Europe.
His first book, Guerrilla Selling, published in 1991, became a best-selling classic, and made his name as an innovator in sales and marketing. As Senior Partner in The Guerrilla Group, his team built a multi-million dollar seminar company and conducted hundreds of public and private training programs for clients all over the US, Europe, and Australia.
Together with co-authors Mark S A Smith and Jay Conrad Levinson, they expanded the Guerrilla Marketing franchise to include Guerrilla Trade Show Selling, Guerrilla TeleSelling, Guerrilla Negotiating, and Guerrilla Retailing, and numerous audio and video programs distributed worldwide.
Soon he was in demand as a keynote speaker for conferences and conventions.
In more than 30 years on the platform, Orvel Ray has worked in a wide range of industries, including: Travel, Hotel, Computer, Software, Electronics, Telecommunications, Real-Estate, Photography, Textiles, Manufacturing, Airline, Health Care, Retail, Technology, Military, and Insurance.
Clients hire him because of his deep insight into a broad range of industries. His client list has grown to include many industry leaders including IBM, United Airlines, Marriott Hotels, and Microsoft. He has been a featured speaker at the prestigious Inc. Small Business Forums, and has appeared as a topical expert on CNN.
His work has been quoted in INC., The Wall Street Journal, Fast Company, and dozens of trade journals in a dozen languages.
From a standing-ovation keynote to an intensive, multi-day workshop, he will arm your people with hundreds of simple, low-cost or no-cost sales and marketing tips, tactics and tricks that return big profits.
Guerrilla programs are funny, informative and devastatingly effective, because each one is carefully customized to fit your business, your schedule, and your budget.
He will inspire and motivate any audience, but more importantly, he will arm them with unconventional weapons and tactics that they can use right now to win in today’s hyper-competitive environment.
UPSELL! How to Build Value and Sell at Higher Prices
If you cut your price by 10%, you have to DOUBLE your unit sales JUST to break even. Learn how to sell at prices HIGHER than your competition, what to say when the buyer asks you to cut your price, and 29 reasons why customers will gladly pay MORE.
Winning Characteristics of a Sales Guerrilla
Convenient, Excitement, and Commitment are among the 10 traits that set guerrillas apart. Develop these and blow the competition away. Our most popular keynote.
How can a small business combat the corporate superpowers? Fight back with this guerrilla arsenal of 100 marketing weapons, and 50 will cost you nothing. Half-day or one-day seminar. Based on the best-selling book. Orvel Ray is a Certified Guerrilla Marketing Coach.
Unconventional weapons and tactics to NaB & CaPTuRe new business. Guerrillas rely on two secret weapons: information and surprise. Full-day to multi-day custom seminars, adapted to client’s specific product and industry. Also available in multi-day boot-camp format.
The quality of your negotiating affects every aspect of your life. We don’t just negotiate with customers and vendors, but with everyone we meet. Just because they’re nice people doesn’t mean that they have your best interests at heart. How to create a fair advantage in an unfair world.
Everything you need to know to run a successful retail store, from finding the right location, hiring and training top-notch sales staff, merchandising, lighting and security, and hundreds of low-cost marketing tactics to attract customers and drive sales through the roof. Our newest program.
Salespeople have to cover more accounts and more territory every day. This program shows them how to create a “telepresence” using phone, fax, e-mail, internet, and more.
Guerrilla Trade Show Selling
More than 80% of the money spent by exhibitors at trade shows is wasted. Learn the most common trade show mistakes, how to plan for success, how to get the most leads, insure that every lead is top quality, and close more sales when you get home.