For more than 25 years, Phil Lempert, an expert analyst on consumer behavior, marketing trends, new products, and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide. Known as The Supermarket Guru® Lempert is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.
As one of America’s leading consumer trend-watchers and analysts, Phil Lempert is recognized on television, radio and in print. For twenty plus years Phil has served as food trends editor and correspondent for NBC News’ Today show, reporting on consumer trends and showcasing new products, as well as regular appearances on ABC’s The View, FOX Business, Dr. Oz, The Oprah Winfrey Show, 20/20, CNN, CNBC, FOX, as well as on local television morning and news programs throughout the country. For almost two decades, he hosted the syndicated show Shopping Smart on the WOR Radio Network and now co-hosts the weekly Lost in the Supermarket podcast on iTunes.
Phil Lempert was one of the pioneers of the new information media, founding SupermarketGuru.com in 1994. The website is now one of the leading food and health resources on the Internet, visited by more than 9 million people each year. SupermarketGuru.com offers thorough food ratings, analyzes trends in food marketing and retail, and features health advice, unique recipes, nutrition analysis, allergy alerts, and many other resources to help consumers understand their food, health, lifestyle and shopping options.
Phil is the founder and editor of The Lempert Report and SupermarketGuru.com. He has been profiled and interviewed by USA Today, The New York Times, The Christian Science Monitor, The Wall Street Journal, Forbes, Newsweek and Ad Age, and is interviewed by hundreds of publications each year. He is also a columnist for Forbes.com.
He has served on the Executive Committee of Michelle Obama's Chefs Move to School program. He is the founder and CEO of the Retail Dietitians Business Alliance; and has developed and manages Foodservice@Retail: The Great Grocerant educational program for the National Restaurant Association, developed the Most Innovative Product Awards for the National Confectioners Association, developed the Supermarket Chef Showdown for the Food Marketing Institute, created and managed the Spud Nation Throwdown Competition for the National Potato Council and hosts and developed the New Product Awards for the Fresno Food Expo. He also serves on numerous boards including Sial Innovation Jury, and the Seminis, Ingenuity, Foreager and Betterer Foods Advisory Boards.
Lempert is the author of Being the Shopper and Healthy, Wealthy & Wise. His previous books include Phil Lempert’s Supermarket Shopping & Value Guide, Top Ten Trends for Baby Boomers and Crisis Management: A Workbook for Survival. He is currently working on his next book which will be published by John Wiley & Son this fall: Disrupting the Food Business: Silicon Valley Culture and the Food Business.
Phil Lempert graduated from Drexel University with degrees in Marketing and Retail Management and did his Post-Graduate studies at Pratt Institute. He worked at McDonald’s and Howard Johnson’s before joining his family’s food brokerage firm. Lempert went on to create Lempert Advertising, a full-service, award-winning advertising agency that specialized in food and retail branding, marketing and public relations.
A resident of California, Lempert’s roots are in the Belleville, New Jersey dairy farm started by his grandfather. The family food tradition carried on through his father’s work as a food manufacturer, distributor and broker and then to Phil Lempert, The Supermarket Guru®.
Philip Lempert has gained wide acclaim for his marketing savvy and broad experience. A distinguished speaker, he has addressed over 600,000 people over the past ten years, and is a respected analyst with an uncanny ability to identify and explain trends to both industry and consumers in a thought-provoking and entertaining manner.
Trend Watch: The Future of Your Business
In a unique presentation that will change the way you do business, trend expert Phil Lempert opens the door on the future and shows where the opportunities lie for serious business growth. Lempert links growth to key trends in business and demographics, including:
- The Aging of America: The first Baby Boomers turn 65 in 2010 - what does "boomer retirement" mean for your products, your customers and your labor force?
- Technology at the Crossroads: Are you prepared to compete with savvy, informed customers?
- America's Financial Report Card: What opportunities exist for your company to provide solutions to America's new financial model?
- Micro-Advertising: How are you cutting through the clutter to compete in a digital, 24/7 downloadable and on-demand frontier?
- Social and Economical Responsibilities: Is your company green or about to wilt?
The Supermarket Guru Social Media Symposium
The way in which we communicate with consumers has drastically changed with the arrival of online and mobile social media. Every year, more and more social networks, apps, and technologies emerge—and hundreds of thousands of new users join them each day. Though it may seem daunting, each new social outlet is a new opportunity to connect with the people who buy your products and interact with your brand regularly. Execute your social strategy correctly, and you can optimize your existing customers’ experience with your brand, and bring new customers to the register. But where should you start? The Supermarket Guru Social Media Symposium is a comprehensive, one-day workshop designed to help food companies and food retailers win in the social arena. Led by Phil Lempert and his team of social and mobile experts, the half-day symposium will leave you with an improved understanding of what can be done NOW to start putting your social media to work in order to generate new customers, increase transaction sizes, and inspire brand loyalty. Lempert and his team combine expert knowledge with real-world case studies of social successes and failures to paint a broad picture of what’s available to retailers today. This symposium constructs a foundation of basic knowledge of networks such as Facebook, Google+, Twitter, and FourSquare, on which to build a complete understanding of how consumers are using these technologies to decide what to buy, and where to buy it. It is the time to take advantage of the tools available, and kick start your social strategy.
How to Profit from Change in an Uncertain Economy
Rising prices and a downturn economy have created a major shift in buying habits and consumer attitudes. Now more than ever, profits depend on being a step ahead and anticipating how those shifts will affect your business. In this presentation, Lempert outlines how your consumers are using lessons learned over the past 18 months to get on the road to recovery. Lempert also examines what's changed forever and what traits from before the downturn remain.
Changing Choices: A Look at the Retail and Consumer Marketplace
There is a new face in retailing and consumer products—and buyers are loving it! The "category busters," like Home Depot, Trader Joe's and Wal*Mart and the thousands of new choices in consumer products focused on health and wellness have changed the landscape forever. In the rapidly shifting space, what is successful and why? What retail formats are growing and which are declining? What are the next category busters to come and what is the next trend ahead in the consumer product space? Are supermarkets and mass retails on the path to becoming tomorrow's dinosaurs? One of the world’s most respect consumer trend experts who the media consistently turns to in reviewing and previewing new products and services, Phil Lempert reviews key consumer factors that will lead your business to the next retail opportunities.
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