Ryan Donohue is a thought leader in the realm of healthcare consumerism. Ryan’s mission is to inspire and persuade hospital and health system leaders to embrace and engage the healthcare consumer. Over the past decade, Ryan has conducted extensive research on the effects of consumerism on the US healthcare industry.
Ryan is currently the corporate director of program development with National Research Corporation, the largest surveyor of healthcare consumers in the US. Through his research and subsequent findings, Ryan has authored several publications on the topics of healthcare consumerism, brand strategy, and effective marketing tactics including his most recent work: “Considering the Customer: Understanding & Influencing Healthcare’s Newest Change Agent” published by The Governance Institute.
Ryan also shares his message across the country via national, regional and local healthcare and hospital associations. Ryan has worked directly with clients such as Mayo Clinic, Baylor Scott & White, Tenet, Trinity Health, Middlesex Hospital and other organizations big and small to understand and influence consumer decision making in healthcare.
To book Ryan Donohue call Executive Speakers Bureau at 901-754-9404.
Employees As Customers: Retain and Re-Engage Your Employees By No Longer Treating Them As Employees
Retaining employees is more difficult than ever. Money, perks, flexibility, we've tried it all with middling success. How about we stop trying to retain employees by no longer treating them as employees? What if we consider what they really are: customers. Sure, they work here. But they don't have to. Customer service expert Ryan Donohue will share a new vision for employee retention and engagement: our employees reimagined as customers. Ryan will explore marketing and communication techniques that have been solely reserved for external customer strategy, until now. Ryan will help you re-think and innovate your retention approach using existing concepts and new ideas, all applied to a fresh audience: your employees.
Unaffordable Care: Exploring Healthcare’s Final Frontier of Consumer Frustration
The call for affordable care is deafening and the chaos is in full swing: New federal mandates, frequent media reports of ‘surprise billing’, and provider reluctance to deal with the time, energy, and motivation required to be more price transparent have only added to the controversy of paying for care. Healthcare costs are complex, woven by many different stakeholders into a massive mess that casts a shadow over the entire industry.
It's easy to lose sight of one voice in particular: the consumer. Ryan will share exclusive, in-depth consumer research on how everyday people experience the journey of paying for healthcare, and where it impacts them (and their health) the most. We’ll explore what consumers want and how to ease their journey and make paying for care less painful. In the end, we’ll aim to better understand what’s behind the call to share prices and what it means for future engagement strategies and competitive maneuvers. Along the way we’ll provide concrete examples of hospitals and health systems addressing this topic and the role they can play in solving this long standing challenge.
· Get up to speed on the call for healthcare affordability and the latest action steps that have been taken
· Understand affordability from the consumer and patient perspective including what matters most along their care journey
· Discover important action steps your healthcare organization can consider to improve healthcare affordability in your communities
Consumerism and its Effects on traditional healthcare providers
Brand strategy and how to re-position organizations in the eyes of their patients
Digital technologies and how to engage customers via web, social and mobile technologies
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