Ryan Donohue
- Corporate Director of Program Development with National Research Corporation
Ryan Donohue’s Speaker Biography
Ryan Donohue is a nationally recognized expert on healthcare consumerism, brand strategy, trust, and patient experience. He helps leaders at any level understand how consumer expectations are transforming industries and what brands must do to remain trusted, competitive, and relevant.
Ryan is the newly minted CEO of Golden Advisory, a healthcare-focused strategic firm serving health systems big and small. Ryan possesses two decades of experience in healthcare brand strategy, marketing, and strategic planning. He advises NRC Health and serves as faculty and strategic advisor to The Governance Institute.
Ryan has worked with many top health systems and hospitals to understand the changes resulting from a more consumer-centric healthcare climate. He continues to research how consumers make decisions and how providers can move to the leading edge in consumer and patient engagement and retention.
Ryan has authored many publications on the topic of consumerism including The New Payer: What Makes the Healthcare Consumer Tick? And The Curious Case of the Healthcare Consumer. His research culminated in the book Patient No Longer: How You Can Lead the Consumer Revolution of Healthcare, now enjoying a second edition.
Ryan resides in Lincoln, Nebraska with his wife Andrea and their four wonderful, strong-willed children, all under the age of thirteen.
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Speech Topics
Employees As Customers: Retain and Re-Engage Your Employees By No Longer Treating Them As Employees
Retaining employees is more difficult than ever. Money, perks, flexibility, we’ve tried it all with middling success. How about we stop trying to retain employees by no longer treating them as employees? What if we consider what they really are: customers. Sure, they work here. But they don’t have to. Customer service expert Ryan Donohue will share a new vision for employee retention and engagement: our employees reimagined as customers. Ryan will explore marketing and communication techniques that have been solely reserved for external customer strategy, until now. Ryan will help you re-think and innovate your retention approach using existing concepts and new ideas, all applied to a fresh audience: your employees.
Unaffordable Care: Exploring Healthcare’s Final Frontier of Consumer Frustration
The call for affordable care is deafening and the chaos is in full swing: New federal mandates, frequent media reports of ‘surprise billing’, and provider reluctance to deal with the time, energy, and motivation required to be more price transparent have only added to the controversy of paying for care. Healthcare costs are complex, woven by many different stakeholders into a massive mess that casts a shadow over the entire industry.
It’s easy to lose sight of one voice in particular: the consumer. Ryan will share exclusive, in-depth consumer research on how everyday people experience the journey of paying for healthcare, and where it impacts them (and their health) the most. We’ll explore what consumers want and how to ease their journey and make paying for care less painful. In the end, we’ll aim to better understand what’s behind the call to share prices and what it means for future engagement strategies and competitive maneuvers. Along the way we’ll provide concrete examples of hospitals and health systems addressing this topic and the role they can play in solving this long standing challenge.
Learning Objectives:
· Get up to speed on the call for healthcare affordability and the latest action steps that have been taken
· Understand affordability from the consumer and patient perspective including what matters most along their care journey
· Discover important action steps your healthcare organization can consider to improve healthcare affordability in your communities
Consumerism and its Effects on traditional healthcare providers
Brand strategy and how to re-position organizations in the eyes of their patients
Digital technologies and how to engage customers via web, social and mobile technologies
Reviews
Ryan effectively communicated how data and research can be effectively utilized by hospitals to engage their consumer. He articulated why this is a critical element of health care delivery. He is a solid presenter who can take a complicated concept and communicate to an audience of vastly different perspectives.
