901-754-9404
My List0

We've now made it easier for you to research and save your favorite keynotes speakers. Click on the + sign to add a speaker to your Speaker List and email your favorites to colleagues and friends.

using System.Text.RegularExpressions;
Scott Bedbury, speaker

Scott Bedbury

    • Branding Speaker & CEO of Brandstream
    • Author,  A New Brand World
    • Former Leader at Starbucks and Nike 
Full Bio
In Person-Fee 🛈

$30,000 - $50,000

Virtual Fee:

Please Inquire

Travels From

Oregon

Scott Bedbury Video Clip

Scott Bedbury Video Clip

Creative Storytellers Can Fight Against The War On Truth And Trust

Creative Storytellers Can Fight Against The War On Truth And Trust

Scott Bedbury Branding Expert

Scott Bedbury Branding Expert

Scott Bedbury Speaker Biography


For three decades, Scott Bedbury has shaped some of the most respected global corporations and startups. His first book, A New Brand World, published in 2002 after leadership positions at Nike and Starbucks, was a clarion call to prepare for collapsing institutional trust, growing digital disruption, and the need for greater authenticity in the face of piercing transparency. Then as now, Bedbury champions the power of more empathetic, purpose-driven, creatively courageous, and experiential brands.

Scott joined Nike in 1987 to help a struggling brand for aspiring jocks become a more ageless inspirational one for the rest of the world. As Nike’s Global Advertising Director, he partnered with a tiny 28-person Portland, Oregon advertising agency, Wieden and Kennedy, to create the “Just Do It” campaign, helping move Nike from number three to number one in less than four years. Rarely spoken, those three otherwise pedestrian words have defined the Nike spirit and the power of brand storytelling for 33 years.

In 1995, Scott joined Starbucks CEO Howard Schultz as CMO to help a small regional American coffee company become a warm and welcome “Third Place” between home and work for millions every day. With less than 1% of Nike’s marketing budget, Starbucks redesigned its stores, launched Frappuccino, increased store openings from one per week to three per day, and opened Europe and Asia. 25 years later, Starbucks remains the watershed case study and icon for experiential brand building.

In 1998, Scott left Starbucks to write, lecture, and establish Brandstream, a global consulting firm. He has advised leaders of Airbnb, Apple, Casper Sleep, Coca-Cola, Groupo Modelo, Facebook, Ferrero/Nutella, Kaiser Permanente, Microsoft, NASA, North Face, America’s Navy, P&G, Samsung, Starwood Hotels, and VWAG. His first book, A New Brand World, published in 2002, was chosen three times as one the “100 Best Business Books of All Time” by CEO-READ.

His next book, due in late 2020, offers ten principles for more creating enduring brand trust in a post-truth world. He divides his time between Bainbridge Island in Washington and Bend Oregon.

For more information about Scott Bedbury, contact Executive Speakers Bureau @ 901-754-9404

Brandstream Founder and CEO Scott Bedbury has delivered keynote addresses and seminars in more than 30 countries. Topics include business innovation, category disruption, brand leadership, corporate culture, consumer and culture insights, mitigating the erosion of brand trust, the power of storytelling, preparing organizations for transparency and experiential marketing.

 

Rebuilding Truth and Trust in the Disinformation Age
The internet was founded on a premise of trust and the promise of a digital utopia that would enable free-flowing information and connectivity to a newly-empowered global audience.

However, trust has been atomized in a war on truth, trust and transparency in history. The motives may be many, but the means are not. Weaponized personal information and unregulated social media platforms have enabled a free flow of disruptive propaganda. Few of us know who or what to trust anymore.

In this session, Scott will offer insights and share principles from three years of research that can help individuals and organizations rebuild trust, and the invaluable role social media will need to play. He’ll emphasize the power of emotional connection and the need to lead with human-first marketing rather than algorithms in order to succeed today and in the future.

Attend this session and learn:

How to be a storyteller with empathy and transparency at the heart of your content

How to understand emotional connections that technology, and more specifically a platform, can serve and not just exploit

How to find trust in an age of deception and disinformation

Related Speakers

Carol Rollie Flynn, Speaker

Carol Rollie Flynn

President-Elect of the Foreign Policy Research Institute

Kory Kogon keynote speaker

Kory Kogon

Global Productivity Practice Leader and Speaker

Scott Waddle, Overcoming Adversity Speaker

Scott Waddle

Former Commanding Officer of USS Greeneville

Eric Siegel Speaker

Eric Siegel

Renowned Expert in Predictive Analytics 

Cy Wakeman keynote speaker

Cy Wakeman

President & Founder of Reality-Based Leadership

Ken Dychtwald, Consumer Behavior Speaker

Ken Dychtwald

Visionary Regarding the “Age Wave”

Kim Blue, keynote speaker

Kim Blue

Chief People Officer and Positive Disruptor at OpenExchange

Greg Lindsay, innovation speaker

Greg Lindsay

Senior Fellow of the New Cities Foundation

Alex Banayan, speaker

Alex Banayan

The youngest bestselling business author in American history

JJ Birden keynote speaker

JJ Birden

 The Small Man in the Big Man’s Game of Football

Phil Van Hooser, keynote speaker

Phillip Van Hooser

Award-winning Keynote Speaker

Jason Young, speaker

Jason Young

Former Senior Executive at Southwest Airlines

Reviews

Testimonials

Everyone on the ESB team has been great to work with for our events. Looking forward to keep working with ESB!

Plexus Worldwide

We had a positive experience with ESB. Matt Meyer is a great communicator and easy to get a hold of. His helped us through the process to mak..

BNSF

ESB was patient, thorough, and responsive during the planning process. Thank you for making this such a great experience for us!

ConnectWise

ESB supported our needs and the needs of our speaker throughout the entire process. I highly recommend working with ESB to find your next spe..

DogWatch

"It's always a pleasure to work with ESB. Very professional and personable staff. Thanks!"

Testimonial | Texas Society of Architects

"Excellent! Thank you for being a true partner to our organization and its development."

HCA Healthcare

"They are the only speakers bureau I will even consider using!"

Testimonial | Youth Villages

A wonderful bureau to work with! Big ups to everyone who helped make our event a success. Fingers crossed we get the chance to collaborate fo..

MDRT | Testimonial

"As always, you are the best most responsive speaker bureau I've ever worked with!"

Image Media

Angela Schelp was a great partner in finding the right kick-off speaker for our conference. This was my first conference identifying the keyn..

CubeSmart
Need Suggestions? Have Questions?

Need Suggestions? Have Questions?

Call to discuss how we can you help find the right speaker(s) for your organization.

© 2024 Executive Speakers Bureau. All Rights Reserved.

Design and Developed by eBiz Solutions

Get Ideas in 1 hour or less

Executive Speakers Bureau consistently receives praises about our speed and efficiency. From the beginning of your event planning, our extensive online speaker database and resourceful staff allow us to quickly equip you with the best speaker for your event.

Need a last minute speaker? No worries. Our speed and efficiency help us give you ideas for speakers in one hour or less.

Please fill in information below