“For the last five years, my clients and the readers of my two previous books have asked repeatedly their own version of this question: “What would Jeff do?” Of course, when people ask me, “WWJD?” they’re really asking questions like: What does being “digital” mean? How do I avoid disruption? Will Amazon enter this business or geography? How does Amazon get these types of results? Would Amazon be interested in partnering with me? Would Amazon be interested in acquiring our company? How do I make my function as easy as shopping at Amazon? There are hundreds of questions in this vein, but they can all be boiled down to ‘What would Jeff do?’”
There is a playbook or system of beliefs and approaches for how they get results and think about their business. If you’ve been paying attention, you, too, can figure out how to think like Amazon. The wide set of scenarios and examples in Think Like Amazon may not directly answer your specific question, but by understanding Jeff’s general worldview, if you will, you can better apply his insights and principles to your circumstances
“Rossman shares the deep insights only an Amazon insider with a front-row seat to Jeff Bezos could uncover. From culture, strategy, business, and technology, this is a bible for transforming any organization for the digital era. Think Like Amazon is a must-read for board members, executives, and the entire organization.”
Ray Wang, Founder and Chairman of Constellation Research, Inc., and author of Disrupting Digital Business
“This book provides innovators with a powerful framework to lead in today’s age of digital disruption and transformation. Whether your organization is a single-person start-up or a member of the Fortune 500, John Rossman’s 50 ½ ideas will empower executives and their teams to rethink their business, obsess over customers, and win in the digital era.”
Mark Bertolini, former Chairman and CEO of Aetna Inc.
John Rossman is a sought-after global keynote speaker and strategist. John has delivered hundreds of keynotes across all industries and not-for-profit associations. His practical takeaways will leave all audiences with the tools and techniques to think and win like Amazon.
Think Like Amazon about — The Future of Your Industry
What is the future of your industry? It is a question that leaders must ask themselves often. But what are the right questions to ask, what metrics should be uses, how is our industry going to be disrupted. All of these questions will be answered by former Amazon Executive John Rossman. John launched and scaled their third party platform which today account for over 50% of Amazon’s business. By leveraging many of the ideas from Think Like Amazon, Rossman will propose several aspects of your industry which will likely change and leave audiences with strategies, tools and questions to help create this future.
Think Like Amazon about — Artificial Intelligence
How might artificial intelligence and machine learning impact your industry and business model? What are the indicators that it’s already under way? How do we make innovation a vital part of how we operate? How do we get started? In this speech, Rossman will outline how AI is already impacting businesses, best practices on the management of innovation in the enterprise, the “actions of no regrets” we should all take in preparation and leave the audience with practical actions to take to create your AI driven business.
Think Like Amazon about — Strategy and Corporate Culture
Amazon is a fierce competitor, systematic innovator and creating dramatic change in many industries. How does Amazon think about and create the playbook of strategy, operational excellence and innovation? What can you learn from them and apply into your business? In John Rossman’s signature leadership keynote he will reveal and unpack the secrets of Amazon’s unparalleled growth and how the company’s culture has driven innovation and growth. From Think Like Amazon: 50 ½ Ideas to Become a Digital Leader, audiences are leaning forward, taking notes and inspired with strategies and tools to innovate and lead.
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