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JP Kuehlwein

Creating ‘Ueber-Brands’ – Iconic Brands that Warrant Premium Pricing and Profits
  • A Global Brand Builder
Speaker Fee:
$20,000 - $30,000
Virtual Fee:
Please inquire
Travels From:
New York
JP Kuehlwein
Book JP Kuehlwein
Speaker Fee: $20,000 - $30,000
Virtual Fee: Please inquire

JP Kuehlwein’s Speaker Biography

JP Kuehlwein is a global brand builder, accomplished business leader and recognized strategy expert. He has a 20+ year track record of creating or re-positioning brands that then win in the market. JP’s diverse experience ranges from introducing the concept of disposable diapers and Pampers brands to India and South-East Asia to reviving an iconic New York Hair Care and Prestige salon services business.

Before co-founding the brand consultancy ‘Ueber-Brands’ in 2016, JP was Executive Vice President of Frédéric Fekkai and Managing Director of Global Strategy & Innovation, Premium Products at P&G.  

Based out of New York City, JP is on the industry advisory board of the Fashion Institute of Technology (FIT, NY), the CMO Council (San Francisco) and L2 Inc. (NYC) as well as an External Director of Smith & Norbu, a Hong Kong-based maker of luxury optical frames and accessories.

JP has co-authored the best-selling “Rethinking Prestige Branding – Secrets of the Ueber-Brands” (Kogan Page, 2015), which is becoming a marketer’s reference book.  It reveals the success drivers behind some one hundred premium brands across industries.  With his co-author Wolf Schaefer, JP advocates to put ‘myth back into marketing’ to ‘seduce rather than sell’ for a brand to be esteemed beyond size, price or performance.  Their blog-cast ‘Ueber-Brands’ and related events are sought-after by marketing leaders around the world. 

JP is regularly engaged in consulting, public speaking and teaching in English, French and German.  He has been named ‘Inspiring Marketer of the Year 2015’ by the Association of National Advertisers / The Internationalist.

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Speech Topics

In Branding Storytelling is Good but Myths are Magic

Putting some myth back into marketing can help you lift your brand in esteem and price beyond the ‘common competitor’. Many have learned to tell stories, some across touch-points and a few in distinctively vivid colors. But this is just the start to make your brand stand out and sell. If you also want your brand to stand up tall and command respect and a premium, you need to allow people to dream and want to root for you.

BEING TRUE as a brand

What is the ‘authenticity’ people are seeking in brands? We will be looking at how some brands not only get away with creating and living ‘their own version of the truth’ but actually make us willing to pay a premium in the process. These brands go ‘beyond’ (‘Ueber’ as Nietzsche would say). For nobody really needs (another) craft-beer, notebook, watch or bag. But then, you are not buying these brands, you are buying INTO them… 

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“In a world where marketers are barraged with new tech new advances, JP cuts through the noise and shares intelligent insights and tangible examples of how to make your brand priceless. His brand stories engaged and inspired our audience. JP delivered one of the most talked about presentations of the day and stayed behind to interact with attendees and answer questions.”

President MITX | BIMA | FutureM

“JP came to our global marketing team to talk about observations and case studies that illustrate how many different types of branded products have been able to achieve ‘Ueber’ status while also capturing maximum value.
The framework that he shared is applicable to all brands and set the table for our team to have more meaningful discussions. We have referenced his book and the framework multiple times since his visit and continue to see rich applications in our day to day work. We look forward to working with JP again in the future.”

Marketing Manager ExxonMobil

JP delivered an outstanding two-hour presentation with some eye-opening and provocative thoughts on premium & super-premium beauty brand building.
The audience especially appreciated JP’s interactive style (despite the large crowd) and the vast array of examples from across different industries.
We would welcome him again any time!”

, Capability Leader Procter & Gamble Specialty Beauty

“JP Kuehlwein’s presentation to members of The Luxury Marketing Council, faculty and graduate students at the Fashion Institute of Technology last October was one of the highlights of our 2015 program. The insights contained in his book “Rethinking Prestige Branding: Secrets of the Ueber-brands” serve as a compelling call to action for all luxury marketers. JP’s work is one of the most comprehensive and compelling compendiums of best marketing practices and guide to raising the bar in how luxury marketers can better surprise and delight their best customers. I routinely give copies of his book to new Council members as a thanks for their membership and to members who want to push the envelope and revitalize their marketing strategies and tactics.”

– Founder & Chairman The Luxury Marketing Council