Clara Shih

Digital Transformation and Customer Experience. 

• Use of modern digital communication channels such as video calls, online document sharing, text messaging, social media engagement to build and nurture relationships virtually
• How to balance corporate brand and local/relationship manager efforts
• Regulatory considerations, such as FINRA/SEC for financial services

Digital and Social Selling (Sales Effectiveness) in a Increasingly Digital World. How to leverage virtual channels to keep your sales reps  productive and successful in the digital marketplace. 

• How to leverage LinkedIn and other social media for prospecting, nurturing customer relationships, as well as retention and relationship growth
• How to establish expert credibility and convey empathy over digital channels
• Why this is a critical time for building customer trust which will last a lifetime

How to Build Employee Engagement in a Hybrid Workplace.

• Special support needed for single parents and dual-working parents of young children
• How managers must manage differently than before
• Setting boundaries, management team role modeling behaviors, no weekends/nights, virtual coffees, creating structures for more frequent and more personal interaction moments
• How recruiting needs to adapt to a virtual environment of no in-person interviews or candidate dinners
• How to think about returning to work

The Social Selling Revolution: How LinkedIn, Facebook, and Twitter are Transforming How Agents Sell

Every day, a billion people share the most important moments of their lives on social media, from new jobs to newborns — and everything in between. Your own social networks are full of these “social signals” and your competitors are acting on this information in real time. The days of cold outreach are over– today’s savvy agents leverage these real-time insights to get smart about whom to reach out to, when to reach out, and what to say as well as to build deep lasting relationships that result in renewal, upsell, and referrals. Bestselling author, social media expert and Silicon Valley tech CEO Clara Shih will walk through how to succeed in today’s radically different selling environment.

Lean Startup Principles for Sales

Startup Lessons Learned explores what it takes to succeed in building a lean startup. The goal is to give practitioners and students of the lean startup methodology the opportunity to hear insights from leaders in embracing and deploying the core principles of the lean startup methodology. The day-long event will feature a mix of panels and talks focused on the key challenges and issues that technical and market-facing people at startups need to understand in order to succeed in building successful lean startups.

7 Habits of Successful Facebook Marketers

Every marketer knows that social media is “important”. The question is how to actually put the channel to work in a revenue-generation program. Now, DMCNY gives you an opportunity to explore possible answers with nationally-known social media strategist and author Clara Shih. How B2C and B2B marketers engage audiences with timely content and memorable campaigns Using compelling case studies from successful brands, Ms. Shih will take us through the process of going where your customers are, grabbing their attention and delivering results to the bottom line.

The Future of Distribution and Marketing in Financial Services

Staying Relevant in the Digital Era: “All aspects of human life are being digitized,” said Geoffrey Moore.
Financial services firms have three choices: ignore, innovate, or die.

Comprehensive Facebook Marketing PlayBook

Thanks to Facebook, people are sharing more about themselves online than ever before. Not only is this affecting personal relationships, marketers too can use this information to better target their messages. The ultimate holy grail for marketers is a 100% response rate for their campaigns. The data shows unequivocally: response rates go up dramatically when the communication feels personalized or is endorsed by a friend. With hyper targeting, news feeds, and retweets, Facebook and Twitter give us the opportunity do both. Marketers need to be where their customers are and communicate via the channels preferred by their audiences. Increasingly, this is on Facebook. To be successful in the Facebook Era, marketers need to master the new skillset and consumer psychology of the social web.