Brittany Hodak
- Founder, The Superfan Company & Host, The Creating Superfans Podcast
- Former Chief Experience Officer, Experience.com
- How to go from a commodity provider to “category of one” in the minds of your prospects and customers
Brittany Hodak Speaker Biography
Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to eight figures before exiting, and she is the former Chief Experience Officer of Experience.com. Forbes said of her debut book, Creating Superfans, “If you have customers, you need this book. Period.”
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Speech Topics
Creating Superfans: How to Turn Customers into Enthusiastic Advocates
We’re living in an Experience Economy. Customer experience, or CX, is the new battlefield for winning — and keeping — customers. According to a recent study by Gartner, CX drives over two-thirds of customer loyalty. That’s more than brand and price combined.
Customer apathy is one of the biggest threats to business today. Whether they realize it or not, every member of your organization is a member of the Experience Department. Everyone has the power to create superfans: loyal, enthusiastic customer advocates. In this program, author and keynote speaker Brittany Hodak teaches them how.
She shares her memorable, five-part framework that aligns audience members around the actionable steps businesses must take to turn customers into superfans. Go from commodity provider to category of one in the minds of your prospects in customers.
After hearing Brittany’s entertaining and compelling speech, your audience will:
- Look for opportunities to Create Superfans in every customer and colleague interaction
- Internalize the importance of the Experience Economy and what it means for the future of business
- Adopt a results-oriented attitude to exceeding customer expectations
- Actively seek out new opportunities to vanquish customer apathy
- Understand why the best marketing doesn’t cost anything
- Prioritize long term customer relationships over short-term metrics and goals
*This presentation includes industry-relevant case studies, live audience interaction, compelling research, engaging graphics, and humorous real-life anecdotes. Every audience member receives a 20-page digital playbook to help immediately implement Brittany’s proven frameworks in real-world situations.
FOR: GENERAL SESSIONS/ENTIRE ORGANIZATIONS
The Future of Customer Experience: How AI Is (And Isn’t) Transforming CX
It’s not a matter of if your customers’ expectations will demand more generative AI solutions for CX, but when and how. In this interactive and eye-opening keynote packed with case studies and hyper-actionable tips, Brittany sheds light on how AI will (and won’t) fundamentally transform customer, employee, and executive experience.
AUDIENCE TAKEAWAYS:
How to use AI to enable hyper-personalized interactions for their customers immediately
Which tasks they should never perform again without AI, period
How to use AI to better predict customer and employee needs and behaviors
FOR: FUTURE-FOCUSED LEADERS
From Commodity to Category of One: How to Immediately Boost Your Reputation, Referrals, and Revenue
Why should your prospects choose your choice over every other available option? If you can’t answer that question clearly and confidently, prospective customers definitely won’t be able to. Brittany talks closing deals with Walmart, Disney, Dolly Parton, and many more to help sales professionals answer a potentially-billion-dollar question: Why do you deserve superfans?
AUDIENCE TAKEAWAYS:
-Why the most effective sales tool in human history has worked for millennia
-How to make commodity factors like pricing and timing much less relevant to customers
-Learn how THE SUPER MODEL can help you operationalize customer experience and build a loyal customer base
-What to change today to immediately improve sales performance
FOR: SALESPEOPLE, SALES LEADERS, AND ENTREPRENEURS
There’s only one metric that matters on social media: Are your efforts converting followers into superfans? This program breaks down the metrics and strategies that really matter to help create alignment around the ever-changing environment of social apps.
Perfect for: Marketers, Salespeople, Entrepreneurs
*Includes a FREE digital playbook for every attendee!
DREAM TEAMS: CREATING SUPERFAN EMPLOYEES
Just as Customer Experience (CX) is the new battlefield for winning and keeping customers, Employee Experience (EX), is the new battlefield for attracting and retaining rockstar employees. This program gives leaders all the tools they need to turn employees into superfans.
Perfect for: Managers, HR Leaders, Entrepreneurs
*Includes FREE Digital Playbook for every attendee!
Reviews
Brittany was wonderful to work with. Her keynote was engaging, and she personalized it to make it highly relevant for our audience of independent school leaders.
Brittany Hodak is delightful. Her energy is bright and positive and her information is engaging, interactive and useful. She knows her material and is easy to work with on a program. The only items that I heard for research or concern – were once she started the mentimeter (which was so interactive and useful) it sounded like her AV was choppy. Not sure if that was a coincidence and if only impacted the front of the room.
Brittany’s presentation was packed with takeaways and the delivery was warm, yet funny and upbeat! The surprise bonus was her shared content after the talk which every individual within the organization benefits from. Many thanks to Brittany and her fabulous team!
