My List0

We've now made it easier for you to research and save your favorite keynotes speakers. Click on the + sign to add a speaker to your Speaker List and email your favorites to colleagues and friends.

Lior Arussy, Speaker

Lior Arussy

    • One of the World’s Leading Consultants on Customer Experience
    • Customer Centric Transformation
    • Founder of Strativity Group
Full Bio
Fee Range

$15,000 - $20,000

Travels From

New Jersey

Excite Your Customer

Excite Your Customer

Mobilizing Employees to Create Exceptional Experiences

Mobilizing Employees to Create Exceptional Experiences

Learning to be Grateful

Learning to be Grateful

One of the world's authorities on customer experience, customer centricity, and transformation, Lior Arussy delivers results. His strategic framework converts organizations from product- to customer-centricity. It is drawn from his work with some of the world's leading brands: Mercedes-Benz, Royal Caribbean Cruises, Delta Air Lines, Thomson Reuters, MasterCard, Novo Nordisk, Walmart and more.

His methodology enabled a Mercedes-Benz to take the number one position in customer satisfaction in two years. Another client, a European logistics corporation leaped from 3% annual organic growth to 44% annual organic growth in just two years.

Mr. Arussy, described by Fast Company Founding Editor William C. Taylor "as one of the most provocative business thinkers I know," and he has also had his achievements recognized by Consulting Magazine, which named his company one of the Seven Small Jewels in 2017 and one of the fastest growing Consulting Firms for the past three years (2015-2017). His company has also been named to the Inc. 5000 list of fastest-growing private companies 5 years in a row. He received the 2015 SmartCEO Circle of Excellence Award and in 2015 was presented with the "Influential Leaders" award by CRM Magazine that same year. Arussy was named the #2 Top Global Guru in Customer Service by Global Gurus. He sits on the board and leadership team of CX@Rutgers and the board of Loyalty360.

Arussy led the internet security division of Hewlett-Packard where he grew the business by 50% per quarter for 5 consecutive years. His strategy of enabling eBanking access to customers via mission-critical security was a new concept at the time. At the height of this ear, Arussy managed the eBanking security infrastructure for 120 of the largest banks in the world with combined assets of $8 trillion. No bank was ever compromised.

Arussy is also the author of seven books, including Next Is Now (May 2018) and Customer Experience Strategy (2010). In addition, he has published over 3000 articles in publications around the world, including the Harvard Business Review, and Chief Executive media, where he is a regular contributing author.

His accomplishments have been recognized by leading press and analysts such as ABC, The Wall Street Journal, Financial Times, The Times of London and MSNBC. Mr. Arussy completed his undergraduate degree at Case Western Reserve University and received his MBA from Weatherhead School of Management.

Case Study 1: European Logistics Provider - Differentiating Commodities

A large logistics provider with over 9,000 employees across Europe was seeking a way to increase organic growth in a heavily commoditized industry. The company was ranked number three in customer satisfaction, trailing market leaders.

The Project:

Strativity Group designed a complete customer experience strategy development program including:

Experience 360® - benchmarking the current experience
Experience Inventory - multiple touch points
Focus Groups – conducted sessions for employees and customers
Innovative Services Ideas – generating ideas for new services based on customer's unmet needs
Organizational Readiness – programs to support customer-centric organization design
Executive Training – creating alignment and acceptance

The Results:

Double-digit satisfaction improvement
Organic growth – 40% in two years
Full organization alignment
Introduction of new innovative services


Case Study 2: CATIC - Express the Difference

CATIC, a title insurance company was facing the challenge of overcoming increasing service commoditization in their industry. They needed to reverse their declining attorney loyalty and gain market share from established national vendors.

The Project:

Strativity Group reinvigorated its brand by defining a strong value proposition and branding platform. Activities included:

Rebranding organization communications and signage
Conducting customer interviews
Conducting employee focus groups
Competitive assessment

The Results:

“Access To Success” – market positioning
New look and design
New ad campaign
Celebration kit
Employee launch
Sales training
New marketing collateral


Case Study 3: Airline Carrier - Customers Have No Choice

Airline carriers often become customers as much by default as by choice. When a commercial airline carrier purchases an aircraft, all service and logistical support are mandated by the company that manufacturers the components in the aircraft, giving the airline carrier limited options to select a product support system. As a result, the quality of customer service provided to the airline carrier is not always considered imperative by the manufacturer.

The Challenge:

The company was organized around its products rather than its customers
Customer complaints were on the rise
Customer service needed to become more customer-centric

The Project:

Experience 360® survey execution (customer and employee), analysis and recommendations
Experience Inventory - multiple touch points
Focus Groups – employees and customers
Experience Guide – a handbook for employees to guide them in creating great experiences at every customer touch point
Evolve Training – a customized interactive program designed to improve employee engagement in creating excellent customer experiences
Action Plan – execution roadmap for reinventing the customer experience

The Results:

Service Delivery Model
“Proud to be of Service” – theme
Client had a 20% increase in customer satisfaction scores
Smooth transition to a customer-centric model and change management
The new customer service became a model for the rest of the organization


Customer-Centric Transformation – The Blueprint to Execution and Profitability

How do you transform your organization, people, processes, tools, and culture into the new era of customer focus? Every organization is talking about customer centricity; very few organizations know how to lead this transformation. Welcome to the blueprint for customer-centric transformation.

From his extensive experience, Lior Arussy provides a disciplined methodology for a speedy transformation. Arussy’s blueprint has been successfully used in over 120 transformation projects. In this session, attendees learn:

• The multi-disciplinary blueprint for customer-centric transformation
• How to develop deeper insights into your customer’s needs
• Typical pitfalls you absolutely must avoid
• How to ignite the power of your employees to create the change

Arussy’s presentation transforms cynics into believers, aligns the organization, creates confidence and outlines the step by step approach required to get the transformation completed.

There are no more excuses. Now you can get started. This session is the first step.

Lior Arussy is a passionate professional who helps companies deliver exceptional experiences in everyday customer contacts. Named “Influential Leader” by CRM Magazine, Arussy is the Founder of Strativity Group, a consulting firm dedicated to customer-centric transformation.


Exceptional or Nothing - The New Performance Standard

Lior Arussy conducted a multi-year study with 30,000 participants to determine the obstacles to excellence performance; he asked questions like: Do you aspire to deliver excellence? Do you believe you deliver it already? Do you know how to?

His book, Excellence Every Day (2009), reveals their answers. "Understanding excellence and how to deliver it is at the heart of the matter. We have been captivated by misconceptions and faulty logic that is encapsulated in what I call "The Excellence Myth." The myth presents a paradox: It is precisely the traditional definition of excellence that stops us from achieving our capacity for excellence. Instead of inspiring us to reach our full potential, The Excellence Myth debilitates us, permitting us to accept something less." (excerpted from Excellence Every Day)

In this interactive session, participants will discover

• The reasons organizations fail to deliver excellence
• “The Excellence Myth”™ that stops organizations from reaching their highest level of performance
• How to redefine excellence and set a new performance standard
• The blueprint to personal, managerial and organizational excellence
• How to focus the organization on delivering excellence every day in every activity

This presentation assists organizations to maximize the performance of your most critical assets - your people.

Lior Arussy is a passionate professional who helps companies deliver exceptional experiences in everyday customer contacts. Named “Influential Leader” by CRM Magazine, Arussy is the Founder of Strativity Group, a consulting firm dedicated to customer-centric transformation.

Speaking Topics:

Related Speakers

Nicole Lipkin, Generation X Speaker

Nicole Lipkin

Organizational Psychologist

Anders Indset

Anders Indset

Business Philosopher 

David Wolf

David Wolf

Astronaut and Medical Doctor

Ryan McCarty

Ryan McCarty

Co-Founder of Culture of Good

Joseph Michelli Speaker

Joseph Michelli

Author of The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary

Marco Tempest Speaker

Marco Tempest


Josh Luke, Speaker

Josh Luke

Hospital CEO & Healthcare Futurist

Grant McCracken , Social Media Speaker

Grant McCracken

Chief Culture Officer

Adam Toporek Speaker

Adam Toporek

Third-generation entrepreneur with extensive experience in retail

Bill Butterworth, Speaker

Bill Butterworth

Award Winning Communicator 

Marcus Aurelius Anderson, speaker

Marcus Aurelius Anderson

Once Paralyzed from the Neck Down

Niki Lee

Niki Lee

Managing Partner at Tasman


Customer Rating 0



“I am banging my head against the wall right now for all the times I have done this without using Executive Speakers Bureau. This ..

Clorox Client

"The conference was an immense hit – we certainly raised the bar in our company on how conferences are planned and executed. You and yo..

Testimonials | Benchmark Global Hospitality | Executive Speakers

"Johnny Cupcakes was a hit last night! Thank you both so much for all of your assistance through this process, it has been such a positi..

Johnny Cupcakes | Testimonials | Executive Speakers

"You all were awesome to work with and helped make my life easier when planning these events. Thanks so much!” 



"Thanks so much for working on this engagement with us. It’s been a very pleasant experience. We will definitely include ESB in our sea..


"They have booked me to speak at events for over a decade and their professional approach and client focus is unmatched in the industry. I am..

Garrison Wynn, Sales Speaker

"Thank you, both, for making last night possible! You have been such a Joy to work with and I appreciate everything you did for us! I can't s..

Salvation Army

Our bank has held an annual business and economic conference for the past 9 years.  We have worked with Executive Speakers every year an..

I’ve used the services of a number of speakers bureaus in the past. However, my current experience working with the Executive Speakers ..

I want to thank you for all of your assistance you and Jenny were wonderful. If it had not been for you sending me suggestions I would not ha..

Need Suggestions? Have Questions?

Need Suggestions? Have Questions?

Call to discuss how we can you help find the right speaker(s) for your organization.

Get Ideas in 1 hour or less

Executive Speakers Bureau consistently receives praises about our speed and efficiency. From the beginning of your event planning, our extensive online speaker database and resourceful staff allow us to quickly equip you with the best speaker for your event.

Need a last minute speaker? No worries. Our speed and efficiency help us give you ideas for speakers in one hour or less.

Please fill in information below