Marketing will be replaced by Experiences in less than a decade! Why? Because experiences significantly enhance our level of engagement and create much deeper relationships.
Disney is the master of creating experiences where consumers can come touch, feel and play with the brand in an extraordinary way that creates magical relationships. In this talk, Duncan Wardle shares how Disney creates experiences and how the underlying principles can help all of us engage our consumers in new and different ways, leading to relationships that last a lifetime.
As Head of Innovation and Creativity at Disney, Duncan and his team helped Imagineering, Lucasfilm, Marvel, Pixar, and Disney Parks to innovate, creating magical new storylines and experiences for consumers around the globe. As founder of iD8 & innov8, he now brings his extensive Disney experience to audiences around the world using a very unique approach to Design Thinking, that not only places the end-user at the core of the creative thinking process but also looks in new and usual places to uncover insights for innovation, helping people capture unlikely connections, leading to fresh thinking and disruptive ideas. Duncan is a multiple Ted X speaker and contributor to Fast Company Magazine.
For more information or to check his fees and availability, contact Executive Speakers at (901) 754-9404.
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