As the end of the year approaches and 2024 comes to a close, businesses are racing to hit their sales targets and close out strong. But in a crowded market, how do you stand out and drive record-breaking numbers that result in bonuses, incentives, investor confidence, stability, and profitability? 

We’ve tapped into the expertise of top sales leaders to uncover proven strategies that will help you maximize your end-of-year sales, turning this quarter into your most profitable yet while keeping the stress to a minimum. Whether you’re looking to boost conversions, improve customer retention, or leverage the holiday rush, these insights will give you the competitive edge you need to finish the year on top and start making 2025 plans for growth and expansion.

Phil M. Jones: The Magic of Words

Phil M. Jones, a master of sales psychology and communication, is renowned for his ability to help leaders and teams drive sales success through the power of words. As a strategic advisor to top global brands and the author of seven best-selling business books, including Exactly What to Say: The Magic Words for Influence and Impact, Jones has influenced over 800 industries across 59 countries through his keynote speaking. His expertise lies in teaching how small shifts in language can have a profound impact on sales performance and relationship-building.

Jones emphasizes the importance of knowing exactly what to say during critical sales moments, helping teams navigate objections and influence buying decisions to meet end-of-year targets. His proven methods, grounded in the psychology of communication, turn everyday interactions into opportunities for growth. By focusing on conversation quality — especially during this time of year when true connection matters most — Jones equips businesses to build stronger customer relationships, motivate teams, and achieve ambitious sales goals, pushing you and your team past the 2024 finish line.

Brent Adamson: Becoming a Challenger

Brent Adamson, a renowned sales strategist and co-author of The Challenger Sale and The Challenger Customer, is transforming the way businesses approach end-of-year sales goals. His research emphasizes the power of challenging traditional sales methods and focusing on creating customer confidence. In his work, Adamson has shown that successful sales teams move beyond relationship-building to deliver unique insights that push clients to see their needs differently. This method is particularly effective for businesses aiming to meet or exceed their year-end targets.

Adamson’s strategies equip sales teams to navigate complex decision-making environments, helping customers gain clarity and confidence in their purchasing decisions. By addressing common obstacles like information overload and decision complexity, Adamson’s insights enable businesses to close deals more efficiently, even in challenging market conditions like the onslaught of companies vying for your clients’ attention in the fourth quarter. His approach helps companies unlock opportunities and drive sales performance when it matters most — at the end of the fiscal year.

Kindra Hall: The Power of Storytelling

Kindra Hall is a leading expert in strategic storytelling, known for helping businesses capture attention, close sales, and increase influence. As a former Director of Marketing and Vice President of Sales, she discovered that storytelling is the most effective method for driving revenue and building meaningful connections with customers. Through her keynotes and best-selling book Stories That Stick, Hall teaches brands and leaders how to harness the power of stories to stand out in a crowded marketplace and boost sales performance.

Hall’s approach is both practical and actionable, providing businesses with clear strategies to use storytelling across all aspects of their business, from leadership to branding to sales. By understanding the psychology behind storytelling and learning how to access and deliver impactful narratives, companies can engage customers on a deeper level, build trust, and convert more leads into loyal clients. As the end of the year approaches, Hall’s storytelling techniques offer a powerful tool for businesses looking to hit their sales goals by creating lasting customer connections and making their offerings irresistible.

Brittany Hodak: Creating Superfans

Brittany Hodak is an award-winning entrepreneur, best-selling author, and customer experience expert known for helping businesses turn customers into lifelong advocates. As the founder of The Superfan Company and former Chief Experience Officer at Experience.com, Hodak has worked with top brands like Disney and Walmart, as well as high-profile entertainers such as Katy Perry and Dolly Parton. Her book, Creating Superfans, provides a clear, actionable framework for transforming customer relationships and building brand loyalty in the competitive experience economy. Forbes hailed it as essential reading for any business with customers.

Hodak’s strategies focus on moving businesses from being mere commodity providers to becoming a "category of one" by exceeding customer expectations and fostering lasting connections. As businesses aim to hit their end-of-year sales goals, her approach equips teams with practical tools to create superfans — enthusiastic customers who drive referrals and long-term success. By adopting Hodak's “SUPER Model,” companies can increase customer engagement, boost brand reputation, and ensure sustainable revenue growth heading into the new year.

Jon Acuff: Turn Dreams into Plans

Jon Acuff is a New York Times best-selling author and one of Inc.'s Top 100 Leadership Speakers. Known for his engaging mix of humor and actionable advice, Acuff has spent over 20 years helping some of the world’s largest companies, including FedEx, Walmart, and Microsoft, navigate change and achieve success. His books, like Soundtracks and Finish, have been translated into over 20 languages and provide readers with practical strategies to overcome challenges like overthinking and goal completion.

Acuff’s insights are especially valuable for businesses looking to hit their end-of-year sales goals. His "Dream, Plan, Do, Review" framework offers a simple, effective system for teams to set clear objectives, execute efficiently, and review progress for continuous improvement. Additionally, his approach to tackling overthinking helps teams boost productivity, stay focused, and overcome internal barriers that can slow progress. By incorporating Acuff's methods, businesses can optimize their sales efforts, enhance team collaboration, and ultimately drive long-term success.

Bringing in a Sales Keynote Speaker to your next event is an investment that can have a transformative impact on your company’s ability to hit its end-of-year sales goals. A great speaker not only inspires and energizes your sales team but also provides them with actionable strategies to overcome challenges, boost productivity, and refine their approach. Whether it’s fostering a winning mindset, improving customer relationships, or enhancing teamwork, any of these keynote speakers can deliver fresh perspectives and expert insights that directly contribute to the success of your sales efforts. As the year’s end approaches, this added motivation and guidance could be the key to surpassing your targets and setting the stage for continued growth in the year to come.

Contact Executive Speakers Bureau today to book any of our Sales Keynote Speakers for your next event.