Welcome back to our Sales Kickoff Series, where we explore today’s most impactful keynote speakers and how their unique approaches can energize your sales organization. In Part One, we introduced Chad Foster and his powerful system for building success from the inside out. Now, we turn the spotlight to a different — but equally critical — ingredient for sales performance: the customer experience.

In Part Two, we’re thrilled to feature Brittany Hodak, a keynote speaker and customer experience expert whose signature framework helps sales teams turn casual customers into passionate superfans. With her blend of real-world case studies, high-energy delivery, and a deep understanding of the “Experience Economy”, Hodak doesn’t just inspire — she gives your team a clear roadmap to transform customer interactions into loyalty, referrals, and repeat revenue so you can build Superfans.

Why Superfans Matter More Than Ever

In today’s crowded market, product and price no longer win the sale. Experience does. According to Gartner, customer experience (CX) now drives over two-thirds of customer loyalty — more than brand and price combined. That makes customer experience not just a department’s responsibility, but everyone’s. Hodak believes customer apathy is your biggest competitor. And if your team doesn’t make customers feel seen, valued, and excited to return from start to finish, someone else will.

Her five-part framework helps companies of all sizes create raving fans — customers who not only stay, but advocate. She reminds every team member that they’re part of the Experience Department, and gives them the tools to act like it.

From Indistinguishable Commodity to Category of One

Hodak’s “Superfan” philosophy empowers teams to shift from selling a product to owning a category in their customer’s mind. In her popular keynote “From Commodity to Category of One,” she helps sales professionals tackle the billion-dollar question:

Why should customers choose you over every other option?

The answer, Hodak argues, lies not in product specs or price wars, but in the emotional connection your brand builds with its audience. She teaches salespeople how to make those connections real — and how to make them last.

Practical Tools, Proven Results

What sets Hodak apart as a keynote speaker is her blend of storytelling, strategy, and instant takeaways. Her presentations include:

• Live audience interaction and relevant, real-world case studies
• A 20-page digital playbook so teams can implement her framework immediately
• Examples from her work with major brands like Disney, Walmart, and Dolly Parton that translate to any sales team
• Humor, energy, and a clarity that cuts through the noise

Your audience will leave ready to:

• Turn every interaction into an opportunity to create a Superfan
• Spot and solve customer apathy in real-time
• Stop relying on short-term metrics and start building long-term loyalty
• Use AI tools wisely — not to replace humanity, but to scale it

Why Brittany Hodak Belongs at Your Next Sales Kickoff

Brittany Hodak isn’t just a speaker — she’s a seasoned entrepreneur who built a multi-million-dollar startup, worked with the biggest names in entertainment, and led customer experience strategy as Chief Experience Officer at Experience.com. She knows what it takes to close deals at the highest level and turn every potential customer into a Superfan — and more importantly, she knows how to help your team do the same.

If your sales kickoff needs more than motivation — if you want a real shift in how your team approaches customer relationships — Hodak is the keynote speaker to deliver it. She’ll help your organization move from transactional to transformational, one Superfan at a time. Contact Executive Speakers Bureau today to book Brittany Hodak for your 2026 Sales Kickoff Conference.

And stay tuned for Part Three in our Sales Kickoff Series, where we’ll introduce another sales thought leader ready to take your team to the next level.