John Rossman, a former Amazon executive and renowned author, is making waves with his upcoming book and keynote speeches on leading with a client-focus through disruptive technologies, like ChatGPT and generative artificial intelligence, and finding business techniques to complement new technologies.

Rossman is best known for leading the launch and scaling of the Amazon marketplace business, which currently accounts for more than half of all units sold and shipped by the company. Following his ground-breaking work at Amazon, he spent twelve years as a partner at a top-tier restructuring management firm, where he helped clients develop complex strategies, execute transformations, and implement technology programs including several interim leadership roles.

Throughout his career, Rossman has developed a reputation for his proven strategies, keen diagnosis of complex business problems, and deep understanding of customer needs. His expertise in innovation, digital strategy, and complex change has made him a sought-after advisor and keynote speaker across a wide range of industries. And now he’s tackling the next wave of opportunity: ChatGPT and other advanced artificial intelligence.

In his newest keynote speeches, Rossman presents a strategic playbook designed to guide leaders through the playbook digital transformation and business reinvention, positioning their organizations for long-term success in the new world shaped by advanced artificial intelligence.

Rossman’s message is clear: to thrive in the era of digital disruption, leaders must adapt. Winning in this next era of digital capability requires curiosity, agile experimentation, and what Rossman calls “Thinking in Outcomes.” His keynotes offer leading-edge insights and strategies for business leaders looking for guidance in navigating change, capitalizing on innovation, and propelling their organizations towards growth in a rapidly evolving environment to create the future of work.

Rossman’s new keynotes bring to life his research and experience in leading transformations with disruptive technologies and business models. The first is what he calls “Big Bet Leadership,” which involves having a bold vision, but avoiding the major reasons why transformations fail over 70% of the time. By defining the critical, high-value use case or feature and key operating risks and validating these up front, the multi-year high risk, high failure roadmaps are avoided.

To successfully lead in this environment, Rossman suggests starting with the customer, the employee, or the business objective and working backward to take advantage of the rapidly exploding power of ChatGPT, generative artificial intelligence, and other disruptive technologies. Rossman’s framework provides actionable lessons on leadership for leveraging ChatGPT and disruptive technologies, including a game plan with a list of leadership approaches to succeed.

Rossman’s keynotes also highlight the importance of a test-and-learn approach, which involves taking small, iterative steps toward larger goals. By breaking down complex projects into manageable tasks, leaders can build momentum and gain buy-in from their teams, while also mitigating risk. This method goes hand-in-hand with Big Bet Leadership. Taking risks and failing on a smaller scale allows your team to pivot quickly and easily without sacrificing an entire operation.

Rossman’s framework provides actionable lessons on leadership for leveraging ChatGPT and disruptive technologies, including a game plan with a list of leadership approaches to succeed.

Entertaining and actionable, Rossman’s real-world business leader experience is the difference maker. As a former Amazon executive, Gates Foundation Technology Advisor, T-Mobile innovation advisor, he has a playbook unlocking the integrated needs of leadership, strategy, employees, and technology to win in the hyper-digital era.

Bring John Rossman to your next event to learn how to best utilize advanced artificial intelligence like ChatGPT and make a plan for moving forward in this ever-shifting work landscape.