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John Rossman, Amazon Keynote Speaker
3 Review(s)

John Rossman

    • Former Amazon Executive who launched the third-party marketplace which accounts for over 50% of units sold at Amazon
    • Sought after International Advisor to Fortune 100 Companies
    • Best Selling Author of Amazon Way Book Series
    • Leaves audiences with actionable takeaways on leadership, transformation, and innovation based upon proven methods
Full Bio
In Person-Fee 🛈

$20,000 - $30,000

Virtual Fee:

$15,000 - $20,000

Travels From


John Rossman | Innovation Keynote Speaker | Speaker Reel

John Rossman | Innovation Keynote Speaker | Speaker Reel

Why Most Companies Fail to Innovate

Why Most Companies Fail to Innovate

About John Rossman | Former Amazon Executive | Business Strategist

About John Rossman | Former Amazon Executive | Business Strategist

The Importance of Metrics

The Importance of Metrics

John Rossman on Innovation

John Rossman on Innovation

John Rossman on Keys to Disruption

John Rossman on Keys to Disruption

John Rossman on Thinking Big

John Rossman on Thinking Big

Think Like Amazon | Building a Culture of Innovation

Think Like Amazon | Building a Culture of Innovation

John Rossman Speaker Biography

John Rossman is a former Amazon Executive and Best-Selling Author of The Amazon Way book series. He was responsible for launching and scaling the Amazon marketplace business, which accounts for over 50% of all units sold and shipped at Amazon.

After Amazon, he was a partner at a premier turn-around and restructuring management firm for twelve years assisting his clients in complex strategies, transformations, and technology programs.

His proven strategies and curiosity to dive into business problems and customer needs have made him a sought-after advisor and keynote speaker across all industries on innovation, digital strategy, and complex change.

Working with Fortune 100 companies and others, including T-Mobile, The Gates Foundation, Fidelity Investments, Novartis, and Chick-Fil-A, his insights provide the foundation companies need to compete in the rapidly changing digital landscape.

As a speaker, each of his keynotes is full of thought-provoking principles and tactics leaving each participant with practical takeaways to put into practice.

THINKING IN OUTCOMES: Leadership for FAST Innovation & Succeeding at Big Bets
BIG BETS happen at all levels in a company – the enterprise, division, product, program, and team. BIG BETS are the initiatives and plans we think will deliver lasting impact, but there is significant risk as these are complex strategies and plans. They are a BIG BET.

BIG BETS goes by many names, like digital transformations, new business models, innovation programs, and strategic initiatives. Over 80% of all BIG BETS fail to deliver on time, on a budget, or deliver the expected business impact. Some seem to never end. This leaves leadership wary of trying more bets and risk being left behind in a rapidly changing industry.

Based on research and 35 years of delivering BIG BETS to Fortune 100 companies, John Rossman gives you a playbook for Thinking in Outcomes to succeed at your BIG BETS. Based on his forthcoming book Thinking in Outcomes.

Leaving your audience with....
- A comprehensive playbook to Think in Outcomes and work backward
- An understanding of the leadership challenges and skills to lead these missions
- Understanding why defining the future customer experience or operational capability is a superpower we all need to leverage

BIG BET LEADERSHIP for Generative AI: Your Playbook for Disruptive Technologies

Discover how to lead a reengineering of your business by harnessing the power of ChatGPT, generative AI and other disruptive technologies. This keynote presents a strategic leadership playbook designed to guide leaders through the process of digital transformation and business reinvention, positioning their organization for long-term success. The power and impact of ChatGPT, generative AI, computer vision, the internet of things and other disruptive technologies is awesome, and a bit scary. How do leaders create the thinking, environment, and management structures to understand, create business value, and lead their teams to embrace the technology and the changes that are coming?

Leaving Your Audience with:

-A new understanding of disruptive technologies and their impact
-A framework for Thinking Big…but proceeding with a test & learn approach
-Actions for envisioning, prioritizing, and integrating these technologies to benefit your business and team
-Inspiration and a playbook for bold leadership by Thinking in Outcomes

Leadership & Culture for Growth & Innovation - The Amazon Way
Leadership is a skill. Culture is the default standard defining how we work together. So, how can you build on your leadership and culture to drive systematic growth & innovation?

Based on the best-selling The Amazon Way: Amazon’s Leadership Principles, Rossman outlines a set of strategies and tactics, giving a playbook for any industry or situation to make small changes resulting in significant impact.

Customer centricity, metrics and operational excellence, a system for innovation, Amazon’s “working backwards” methodology, disagree but commit, and deliver hard results are just some of the leadership playbook with habits to reinforce and create change.

Leaving your audience with....
- A series of actionable lessons on leadership for driving culture transformation, innovation, and brand
- Confidence in how to work together to achieve hard results despite setbacks
- Motivation for a customer-centric mindset leading to business improvements and agile development for growth

Think Like Amazon...What's the Future of Your Industry?
Is your company ready to create the future of your company and industry? Leaders who want to drive innovation must ask this while challenging conventional thinking if they want to have a future in their industry. But what are the right questions to ask to create that future? How do we develop our strategy? How can we anticipate industry disruption, and how we adapt?

Former Amazon Executive John Rossman was a key leader in launching and scaling the third-party platform which today accounts for over 50% of Amazon’s business, leading to fundamental disruption to the retail industry. By leveraging many of the ideas from Think Like Amazon, Rossman provides principles and strategies which drove Amazon and can drive your industry’s future. He will challenge your team and provide them with strategies, tools, and questions to help you begin creating your company’s future.

Leaving your audience with...
- Perspectives on “How would Jeff think” in disrupting your industry from a customer-centric strategy
- Tools to THINK BIG but bet small in an agile manner for innovation
- Examples of existing friction to challenge the audience in recognizing opportunities
- Envision how disruptive technologies such as AI and computer vision coupled with new business models could reshape your industry

NEVER WASTE A GOOD CRISIS: The Winning Playbook for Market Volatility
Your supply prices and lead times are rising, your employee wages are increasing, transportation is getting more expensive, and critical components (like chips) might be in short supply. Your COGS and your P&L are a mess. Your world and business might feel like it’s in crisis. This is a leadership choice -- waste time worrying about what’s coming or plan to survive and thrive in the volatile market?

John delivers an engaging story explaining how challenging traditional thinking and management science can help you maximize the value of a good crisis and guide you to innovate and strengthen your business.

Volatile markets and uncertainty lead most organizations to cut, run and stick their head in the sand until the storm passes. You'll learn how it is the ideal time to go on offense by focusing on rapid innovation and finding immediate ROI opportunities to improve operational effectiveness. Audience members leave with practical theory, examples, tools, and techniques to help them build better strategies, plans, and solutions so they never waste a good crisis.

Leaving your audience will...
- Have the confidence and tools to innovate and rapidly drive improvements even in difficult markets and forecasts
- Optimism and techniques to collectively assess, define and iterate to improvements
- Understand multiple examples where constraints are used as the basis for improved business results and innovation

Reinventing Healthcare & Insurance Through Patient Centricity, Innovation & Leadership ~The Amazon Way
The US healthcare industry is almost 20% of GDP, but what might the future of healthcare become? What can we predict out of Amazon’s healthcare strategy? And how can we adapt to change while improving patient outcomes, the employee experience, and growing your business?

The answer is leadership built for the challenge of driving excellence and simultaneously delivering innovation. John delivers a healthcare leadership playbook built to deliver a clear strategy, effectively drive change, and become a world-class operator while being a systematic innovator.

Your healthcare leadership team will be inspired to become a more strategic thinker with tools to help your plan for the future in healthcare.

Leaving your audience with....
- A framework and flywheel for anticipating industry change
- Confidence and tools to innovate and rapidly drive improvements
- Optimism and techniques to collectively assess, define and iterate to improvements

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Customer Rating 5

Click testimonials tab below for detailed feedback.

February 7, 2024

Exactly what our leadership team needed. His keynote was relevant and he was a great and easy partner to work with.

Western Digital Corporation

November 29, 2023

“Wow! Our team loved John’s Big Bet Leadership presentation. The message was spot on for our digital journey. We are ordering more books now.” -- Keith


June 24, 2021


Everyone on the ESB team has been great to work with for our events. Looking forward to keep working with ESB!

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