Revealing The Invisible: Building Business With Consumers at the Center
(based on Toms Upcoming 2018 book, Revealing The Invisible: How Our Hidden Behaviors Became The Most Valuable Commodity of the 21st Century)
The most significant consumer trend for the 21st Century will be the shift towards loyal brands that are part of massive digital ecosystems which provide hyper-personalized experiences for consumers.
The industrial age mass-production model of consumerism that worked so well to scale the 19th and 20th Centuries is crumbling under the burden of its own complexity. Consumers no longer expect or accept being anonymous members of broad demographic categories. Instead they demand transparency, personalization, and frictionless transactions. In short, if you expect brand loyalty your brand must first be loyal to the consumer.
The companies that will succeed and prosper in this new era are the ones that own and have the greatest insight into the behavioral data of consumers, not as faceless mass markets but as individuals with very specific needs, desires, and personal objectives. These companies will turn the 20th Century concept of Brand Loyalty on its head, creating Loyal Brands that understand and respect each consumer at unimagined levels of detail and intimacy. The result will be an entirely new category of value that has the power to profoundly transform our lives, our economy, and our businesses—from personalized experiences in real time, to individualized medicine and autonomous healthcare advocates, to the development and protection of the consumer’s digital-self, to hyper-personalized products that know what you need before you know to ask for it.
Companies which have the greatest insights and understanding of consumer behaviors (such as Equifax) will be among the most critical and valuable players in vast digital ecosystems that revolve entirely around the consumer; think of it as a Copernican shift from the brand at the center, to the consumer at the center of every ecosystem. In this model of commerce the consumer drives the success of the entire ecosystems—B2C as well as B2B—by demanding frictionless and individualized experiences, processes, and transactions. In 21st Century business whichever ecosystem delivers the least friction will win.
Far-fetched? Only if you discount the enormous power of new technologies such as Artificial Intelligence, machine learning, blockchain, cryptocurrencies, and behavioral business models which will use the invisible patterns in all of our behaviors to develop an intimate understanding of what drives, us, where we see value, and how we want to experience the world.
Fascinating, engaging, and incredibly timely, Revealing the Invisible provides a front row seat to the future of business and our lives in the 21st Century.
Big Data is one of the hottest business and tech topics to come along in years, and nobody can better speak to the impact that Big Data will have on our organizations and our lives than Tom Koulopoulos.
What is Big Data? It’s the incredible new value being created through the ability to hyperconnect all of the data being collected about how businesses and people behave. In short – it’s the future of business; the way we market, sell, service, and build relationships will all be impacted by the advent of Big Data.
If you use social networks, smart phones, or surf the web, your behaviors are being tracked and connected in ways that allow companies such as Amazon, Facebook, Google and Apple to know you better than your best friend. That’s Big Data.
In business to business interactions the change is even more dramatic. Companies such as E2Open are collecting data about the way supply chains and markets behave in real-time and automating the innovation process by predicting future trends, products and services! Companies such as Retail Next are collecting nearly 10 million data points for a single shopping visit to a retail store. That’s Big Data.
If you’re a government intelligence agency, the torrent of data being collected and connected in real-time across myriad sources that were never meant to work together is critical in order to respond to threats. That’s Big Data.
In this keynote, tailored to your audience’s background and role, Tom puts Big Data in context, providing a clear view of the implications for innovation, new business models, and a fundamental shift in the way we work, live and play.
Digital Transformation and Business Ecosystems
The single most significant shift in business is underway - Digital Business Ecosystems. Simply put, Digital Business Ecosystems are at the heart of successful high growth companies such as Uber, Airbnb, Tesla, Google, Amazon, Netflix, MoDe, Alibaba, Samsung, Nest, Climate Corporation, GE, Discovery Health, Oculus, and Oracle.
Digital Ecosystems create entirely new business models that drive out all of the friction in an industry and use data and technology to create an entirely new user experience that provides an integrated and nearly effortless customer experience.
In this leading edge keynote, Tom looks at how Digital Transformation and Business Ecosystems, from insurance to healthcare to education to manufacturing and retail, will be critical to the success of every business in every industry over the decades to come.
The Innovation Zone
In this lighting-paced, tour-de-force session Tom looks at how companies are radically changing their approach to innovation by learning how to fail fast, embrace uncertainty, build for the unknown, abandon the success of the past, focus on their core competencies, and challenge conventional wisdom. Tom uses examples from some of the pioneering innovators from Sony to Apple and 3M to NASA to illustrate some of the best and brightest success stories of innovation at work. His views will provide a prescription for change in how you approach innovation, in a way that is straight forward, comprehensive, and, above all else, incredibly practical. You’ll identify the ways in which you can drive your own organization’s efforts to increase innovation and better leverage the latent creativity in every organization.
Come prepared for an enlightening and life-changing discussion about the importance of innovation and get ready to take a hard look at how issues the of culture, generations, and leadership impact the way we innovate. Tom’s approach is insightful and cutting but be forewarned, at times unorthodox. It’s the reason Forbes.com called him Business Visionary with an incisive view of world trade and why, in the words of his long time mentor Peter Drucker, “Tom makes you rethink not only your business but yourself.
You’ll leave this session with a roadmap and a context for your conference experience and with specific insights, methods and tools to help you quantify your organization’s innovative ability as well as a solid foundation for the decisions you will need to make in the months and years ahead.
You might think that by now the Cloud would be old hat, but many companies are still struggling to understand its implications, risks, and opportunities. Tom was one of the first pundits to focus on the Cloud with his groundbreaking book Cloud Surfing. In this tour-de-force keynote, he explores how businesses can be built using the Cloud to radically alter the economics of competition and success.
Gen Z and Millennials
Every generation has faced its share of disruption in technology, economics, politics and society, but no other generation has had the ability to make sure that every human being (and every “thing” ) on the planet is connected, fully educated, and economically engaged. What might this mean for the way in which we build our business, markets, and institutions for education in the future?
In this revolutionary keynote, drawing from his recent book, The Gen Z Effect, Tom delves into a vision of the future that will not only disrupt, but also reinvent, almost every aspect of how we work, live and play. Tom provides a mind-bending view of why we will need to embrace Gen Z, and how you can prepare yourself and your business for the greatest era of prosperity and advance the world has ever experienced.
It’s hard to go for more than a few hours without coming across some mention of the impact that cybersecurity is having on today’s world. From the recent presidential elections in the US to the growing threat of global cyber terrorism, we are surrounded by the ever-present discussion of cybersecurity.
As a leading expert on the topic, Tom teaches graduate courses on cybersecurity at Boston University and works with organizations to create cultures of security which can mitigate the risk of attacks by addressing the human element of security. Tom’s keynote covers the spectrum of cybersecurity threats, from “influence hacks” such as WikiLeaks, meant to change opinions about brands, to the malevolent attacks that can potentially destroy a brand.