Alex Hunter
- Former Global Head of Digital for the Virgin Group
- Expert on customer experience, brand, and loyalty
- Exceptionally qualified to speak on building phenomenal customer experience online and offline
Alex Hunter Speaker Biography
Alex Hunter is a branding and customer experience expert, consultant, and keynote speaker.
Previously, Alex served as the global Head of Online for the Virgin Group, overseeing the Virgin brand’s global digital strategy in its entirety, as well as Sir Richard Branson’s personal digital strategy.
Before joining the Virgin Group, Alex was part of the founding team of award-winning US airline Virgin America. His work at Virgin America was covered by Time magazine, CNN, and CNBC, and received several accolades including ad:tech and Webby Award honors.
Alex helps some of the world’s biggest organisations bring “WOW” to their customer experience and branding. He’s helped 100 year old companies reinvigorate their purpose, global conglomerates tell their story better, and plucky David’s vanquish their Goliaths.
Alex is a highly regarded public speaker, appearing all over the world at events for organisations like Coca Cola, Volkswagen, L’oreal, IKEA, Cisco, Deloitte, Procter & Gamble, Facebook, Microsoft, McDonald’s, Adobe and the BBC.
He has been a mentor at the SeedCamp venture capital and angel funding events in London and South Africa, and served on the Board of Trustees for the UK non-profit Drinkaware for over 5 years.
Alex is also the creator and host of Attaché, an award-winning online travel show.
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Speech Topics
The Art & Science of WOW
How great brands create customer experiences people talk about
Every brand says it puts customers first. Very few create experiences people remember, repeat and recommend. Drawing on launching Virgin America, leading digital for the Virgin Group and two decades working with brands from Coca-Cola to Porsche, Alex unpacks the art (emotion, story, surprise) and the science (design, data, consistency) behind experiences that turn customers into fans.
Audiences leave with:
- Why “good” service is now invisible, and what makes an experience memorable
- The small, repeatable moments that drive word of mouth
- A practical way to find and fix the moments that matter in their own customer journey
Best for: opening or closing keynotes, customer experience and customer service conferences, any industry.
Why Should I Love You?
Building customer loyalty that lasts in a connected world
Winning a customer has never cost more, and losing one has never been easier. Alex shows why loyalty is earned through relationships, not transactions or points schemes. He also explains why the organizations that win usually aren’t the ones reinventing themselves, but the ones doing what they already do better, with intention.
Audiences leave with:
- What really drives loyalty, and what merely buys repeat purchases
- How to turn customers into advocates who sell for you
- Simple ways to measure and protect loyalty when budgets are tight
Best for: leadership meetings, marketing and CX teams, financial services, membership and subscription businesses.
Human at Scale
Using AI to create better customer experiences without losing the human touch
AI can serve customers faster and cheaper than ever. It can also make a brand feel colder than ever. Alex looks at where AI improves the customer experience, where it quietly erodes trust, and how to use it to free people up for the moments only humans can handle. Practical, hype-free and grounded in real examples.
Audiences leave with:
- Why to start with the customer problem, not the technology
- Where to automate, and where a person must stay in the loop
- How to keep a brand’s personality when AI is doing the talking
Best for: organizations rolling out AI in service or sales, leadership teams, technology and financial services audiences.
The Virgin America Story
Lessons from launching an airline people fell in love with
An insider’s account of building a brand with a fiercely loyal following from a standing start, and what any organization can borrow from it. Works best as a fireside chat, after-dinner talk or Q&A-led session.
