Dr. Andrea J. Simon PhD (“Andi”) is an international leader in the emerging field of corporate anthropology and the founder of Simon Associates Man-agement Consultants (SAMC). By employing the tools of anthropology to business environments, Andi enables CEOs, senior executives, and nonprofit leaders to see their companies with more observant eyes, achieve aha moments, and discover new and profitable opportunities.
Before founding SAMC in 2002, Andi held executive management positions in both financial services companies and health-care organizations, including The First National Bank of Highland (now a division of M&T Bank), Citibank and St. Joseph’s Regional Medical Center. She has also taught as a tenured professor of anthropology and American studies at Ramapo College in New Jersey and as a visiting professor of entrepreneurship at Washington University in St. Louis.
As a seasoned speaker, Andi greatly enjoys presenting the power of corporate anthropology to new audiences. Since 2007 she has conducted over 250 speaking engagements and interactive workshops for groups seeking creative solutions to their business challenges, including Vistage International, the National Association of Electrical Distributors, the Family Firm Institute, and the American Bankers Association.
Andi’s in demand perspective on business innovation has been featured in multiple media outlets, including Good Morning America, Forbes, The Washington Post, and Businessweek. She is also a regular guest blogger for FierceHealthcare and the Executive Street blog.
THE COMPANY CULTURE TRAP: BATTLING THE VICIOUS CYCLE OF EMBEDDED PATTERNS
NEW MARKETS AWAIT: TECHNIQUES TO OUTSMART YOUR COMPETITORS AND CREATE YOUR OWN DEMAND
DEMOGRAPHY IS DESTINY: HOW CHANGING TIMES IMPACT YOUR BUSINESS AND WHY YOU SHOULD PAY ATTENTION
THE CUSTOMER CONUNDRUM: SECRETS TO KNOWING WHAT YOUR CURRENT (AND FUTURE) CUSTOMERS ACTUALLY WANT
SIX TIPS FOR TRYING TIMES
“YOU AREN’T WHAT YOU DO”
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