Chris Malone
Chris Malone’s Speaker Biography
Chris Malone is Founder and Managing Partner of Fidelum Partners, a firm that specializes in customer loyalty and experience insights, strategies and results.
Chris has over 30 years of sales, marketing and organizational leadership experience. He held senior marketing positions at leading companies such as Choice Hotels, ARAMARK, Coca-Cola, the National Basketball Association, and Procter & Gamble and has advised a broad range of Fortune 500 companies.
As Chief Marketing Officer of Choice Hotels, one of the largest hotel companies in the world, with over 6,000 hotels open worldwide, Chris led the companyʼs 800 person global consumer marketing, worldwide travel industry sales, e-commerce and reservations organization. Previously he served as Senior Vice President, Marketing for ARAMARK Corporation, a multinational food, facility and uniform services enterprise with over $12 billion in annual revenue.
Chris is co-author of the award-winning book, The HUMAN Brand: How We Relate to People, Products & Companies, published by Wiley & Sons. He is also a frequent guest and contributor to CNBC, FOX Business, Bloomberg TV, Wall Street Journal Live, Forbes and Businessweek.
Chris holds a bachelorʼs degree from the University of Maryland at College Park and an MBA from The Wharton School of the University of Pennsylvania.
To book Chris Malone call Executive Speakers Bureau at 901-754-9404.
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Speech Topics
The Human Brand: Customer Loyalty In The Digital Age
As digital technology has proliferated during the past decade, it seems that client and customer loyalty have become more difficult to develop and sustain. Have the traditional principles of sales and marketing become obsolete? Chris will address this question and provide insight on how to build and sustain client and customer loyalty in the Digital Age.
Key Takeaways will include:
· The universal human perception process that drives loyalty with clients, customers and colleagues.
· Real world examples of sustainable loyalty building practices
· Three imperatives for building Client & Customer Loyalty in the Digital Age.
