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David Allison, keynote speaker

David Allison

    • Behavioral Science Innovator
    • Valuegraphics Founder
Full Bio
In Person-Fee 🛈

$15,000 - $20,000

Virtual Fee:

$15,000 - $20,000

Travels From


2020/2021 Speaking Highlights Reel

2020/2021 Speaking Highlights Reel

David Allison Webinar Highlights

David Allison Webinar Highlights

David Allison Speaker Biography

David Allison is the founder of The Valuegraphics Database, the world's first database that can predict and influence behavior for anything on earth. He is a pioneer of 'Values Thinking' as the new best practice for organizational decision-making.

He spent his career working on campaigns for some of the biggest brands in the world, building an award-winning marketing creative firm, and writing three influential books on communications strategy. All this left him questioning a fundamental concept of marketing: in a post-demographic era when age, gender, income, and education no longer restrict how we choose to live, he wondered, why are we still using demographics to understand how target audiences behave?

He sold his firm in 2015, and began work with a team of university researchers to launch, collect and analyze a half-million surveys about why groups of people behave the way they do. The data was immediately clear on two points. First, demographics were a shockingly ineffective way to understand how groups behaved. More importantly, leveraging shared values turned out to be the most powerful way he’d ever seen to trigger behavior for anything. Now, for the first time, there was accessible, customizable, empirical data that proved what we value determines what we do.

Further data analysis revealed that we waste 90% of our time and money trying to engage target audiences using demographics. What could we do with 90% of our financial and human resources re-deployed elsewhere? What if we only did things that people cared about? Wouldn’t the world be better off if everything was based on the values we share?

Since then, David has coined the term, and become a champion of, Values Thinking, the new best practice for organizational decision-making in a post-demographic world. His background consulting, writing, speaking, and creating simple stories from complex ideas has helped amplify the global shift away from outdated demographic stereotypes towards a more inclusive values-based society. His company provides clients with data-driven personas that pinpoint precisely which values most powerfully trigger behavior for anything on earth. His mission is to change the way we look at the world.

His latest book, We Are All the Same Age Now: Valuegraphics and the End of Demographic Stereotypes, was a number one global marketing bestseller within 48 hours of its release. Kirkus Reviews called it "A genuinely original contribution to marketing literature," and INC Magazine named it one of the top ten leadership books of the year.

Virtual Keynote/Online Event | What Buttons to Push: The Values that Trigger Behavior
How can you effectively trigger behavior within your audience to take action? Instead of relying on guesswork and opinion to understand why groups of people behave the way they do, David Allison’s Valuegraphic profiles use innovative data collection to reveal the truth behind what people value the most. This is the fundamental disruption of our time: we can now predict and influence what people will do next.

This online presentation consists of two elements:
1 - A custom Valuegraphics research study on your industry. The highlights of the findings are shared with your team via online video.
2 - A virtual keynote presentation diving deep into the findings followed by online Q&A with David and your team on how to apply these insights.

Human Resources | Every Day at Work Can be The Best Day Ever: Values Thinking for Hiring and Workplace Culture
A custom Valuegraphics keynote for your organization/industry will help you boost employee attraction, happiness and retention rates, and point to culture-building strategies that will make everyone more engaged. Once you know the precise values your teams care about most, you can design training systems, compensation packages, succession plans, rewards and recognition programs that people truly value. You will be able to hire new recruits who will fit in and stick around longer because their values are aligned. Values Thinking can be the new best practice for HR professionals around the world.

Leadership| Do The Right Things in The Right Way
Leadership is never straightforward, and it’s most confusing during times of industry disruption and change. It’s difficult to know who is interacting with you in an authentic manner – and who isn’t – while your organization transforms. But, once you understand the Valuegraphics of your teams, you’ll know exactly how to lead them...with statistical accuracy....regardless of external or internal conditions. Disruption and technology will keep coming and going, but our true values are the North Star that will remain the same.

Innovation| What Happens Next? Values Thinking and the Future of Your Industry
Technology, disruption and innovation have caused cultural shifts that no one predicted. Everything has changed, and will only keep changing, faster than ever before. Our shared human values can help us understand and prepare for whatever comes next. This custom-keynote is a look into the future, based on predictive data derived from the Valuegraphics Database, focusing on the people you want to understand most. What will your customers do when X happens? If Y is your strategy for growth, what values must be triggered for it to work? What do you want to know about the future behavior of your target audience? Values can predict behavior, and help you prepare for any future surprises.

Customized Keynotes
David will create a custom keynote packed with powerful insights from the proprietary Valuegraphics Database of surveys from around the world. This is the new science of understanding and changing behavior and it’s 8X more powerful than ever before. David also offers customized presentations on cannabis, real estate, luxury, retail and more.

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