Farnaz Wallace
- Founder of Farnaz Global, LLC
- Global Chief Marketing Officer, Church's Chicken
- Growth Strategist
Travels From
Texas
2012 Diversity Woman Business Leadership Conference
Farnaz Wallace Keynote Address at Diversity Woman Leadership Conference
Farnaz Wallace is a thought leader, author, speaker, and strategic consultant focused on helping leaders and companies capitalize on cultural macro trends and define their brand’s winning Value Propositions and sustainable revenue models in today’s fast-changing marketplace. As the Founder of Farnaz Global, LLC, she is the go-to-expert for growth opportunities on the horizon and a sought after speaker and consultant for many organizations around the world.
Farnaz coined the phrase “The New World Marketplace” to help decision-makers in businesses, community leaders and the media embrace how women, youth and multiculturalism are shaping our future. For better or worse, the world of Mad Men is dead. In its place lives an economic world pulsing with a culturally diverse makeup of social models, relationships, businesses, leaders and customers –most of whom aren’t being spoken to by your strategic planning and branding messages. Farnaz helps companies connect the critical demographics and cultural shifts into profit potential and provides a clear roadmap for growth and profitability over the next 3-5 years. She is a provocative thinker and an insightful strategist who is an evangelist for three major cultural macro trends impacting your bottom line and and profitable growth success:
- The Shifting roles of women at home and at work
- The new values and ideological power of youth culture
- The growth and influence of multicultural consumers and societies
Farnaz is the published author of “The New World Marketplace,” released May 22, 2012. In her book, you will see the societal transformations clearly, and gain the tools to address them, both professionally and personally. Your eyes will be opened to the possibilities for new social models, leadership, and of course business models that will succeed.
As a Former EVP and Chief Marketing Officer with Church’s Chicken, she served as the chief brand protector and accelerator of performance. She led the brand in five years of consecutive same store sales growth, outpacing the entire category, which resulted in a successful company acquisition process and ownership change. She understands what it takes to succeed in this fast-changing marketplace and drive financial results. She contributes her success to her inner authenticity, passion for these three macro trends, building a winning diverse team in a collaborative team environment, focusing on commonalities and shared values and beliefs. Her consulting firm, Farnaz Global, LLC, is designed the same and differentiates from other consulting companies by getting her clients the profitable growth results faster and ensure future success in this New World Marketplace.
A woman of Iranian background who immigrated with her family to Louisiana at the age 15, Farnaz’s whole life has been a New World experience. She uses the lessons learned by facing and overcoming issues of ethnicity, gender, class, caste, religious, political, economic and lifestyle experiences to shape her vision and keep it alive. She believes in the spirit’s deep desire for freedom, self-determination and self-expressions to maintain and honor an inner state of authenticity. She lives it and knows how to lead others to find such authenticity within themselves, their companies and brand identities. Farnaz is passionate about helping individuals, companies and communities translate and interpret how these three macro trends are shaping our future and economic success.
Farnaz has served on the board of Atlanta Woman Magazine and volunteers working with Refugee women and teenage girls. Farnaz is an experienced consultant and featured keynote speaker with a wide range of organizations and topics.
Farnaz Wallace has a Bachelor of Science degree from the University of Southwestern Louisiana in Lafayette, LA, a Graduate Marketing Certificate from Southern Methodist University in Dallas, TX, and an Executive Management Certificate from Stanford University in CA.
To book Farnaz Wallace call Executive Speakers Bureau at 901-754-9404.
The New World Marketplace Leadership: Embracing 3 major macro trends and bridging cultural gaps.
General audience
Length: 60-90 minutes
We’ve all heard the myths, clichés, and rhetoric on the impact of globalization. We’ve heard sound bites on the customer trends, forecasts, and prognostications. Many pundits and politicians talk about global leadership but they miss the core issue facing every business and community leader. When you are in a leadership role, “We” is getting trickier to define in terms of culture, race, ethnicity, causes, beliefs, and values?
You simply cannot ignore the 3 major macro trends challenging today’s and future leaders in the New World Marketplace: the shifting roles of women at home and at work, the new values and ideological power of youth culture, and the growth and influence of multicultural consumers and societies. Farnaz will spark awareness of these critical cultural and social shifts and what they mean to your organization and community. Consider the following facts and projections:
- China will soon be the number one English speaking country in the world
- India’s major export is human capital
- The majority of the United States will soon be non-white
- Hispanics, Asians & multi-racial children accounted for all of US population growth this past decade
- For every two men graduating from college, three women graduate, with better GPAs
- 85% of all buying decisions are made by women
- The videogame industry is now bigger than professional baseball and movie box office
As a sought- after authority, Farnaz challenges leaders to forsake their past orthodoxies, biases, and prejudices to connect with and build meaningful relationships with women, youth and multicultural consumers and societies.
She gives leaders of all organizations the tools to leverage commonalities across all cultures and build on shared values. Your eyes will be opened to the new possibilities for new social models, leadership, and of course business models that will succeed. The passion she brings to the stage will inspire you to embrace and become the New World Marketplace Leaders.
After this keynote, leaders will walk away with:
- An understanding of the societal transformation and cultural shifts emerging today
- How to lead your organization in the New World Marketplace
- Bridging cultural gaps with the 3 macro trends
- How to leverage shared commonalities in values and beliefs
- Tools to navigate cross-cultural relationships
A road map for growth and profitability: Strategies to embrace 3 major macro trends for success in the New World Marketplace.
C-Level Audience & Leaders
Length 90 minutes- 2 hours
A rapid demographics and cultural shift have occurred over the last decade, but it’s not being addressed or spoken to by your strategic planning and branding messages. In today’s economy, many companies struggle to deliver mutually profitable Value Propositions to their target customers without a good understanding of these shifts and often abandon the core essence and personal revelation of the brand to survive.
In this keynote, Farnaz will de-mystify the 3 major macro trends that are key to your future growth and profitability:
- The shifting roles of women at home and at work
- The new values and ideological power of youth culture
- The growth and influence of multicultural consumers, employees, and societies
These three trends –once considered small niches–are now major target markets, and businesses must communicate to them in order to stay relevant and prosperous. Understanding and embracing this roadmap is essential in succeeding in today’s economic climate and globally competitive world.
As a sought-after authority, Farnaz cuts through the myths, prejudices, and biases that hold your organization back from this extraordinary potential for profitable growth. The passion she brings to the stage will inspire you to evaluate whether your value proposition, value delivery system and communications strategies contradict or supports the values and beliefs of these vibrant booming growth markets.
Farnaz’s insights for interpreting and translating The New World Marketplace will ensure your opportunity for success in the race for this fast-growing marketplace. She will clarify the critical and significant shifts in NWMP that can put your organization far ahead of your competition. You will learn why embracing these hungry and growing customer base will have a significant impact on your bottom line.
Farnaz will discuss and address these strategies:
- Re-evaluating your core target(s) and business models
- Choosing and solidifying your Value Proposition(s) – do they reflect the beliefs and values of the NWMP?
- Identifying the gaps in your Value Delivery systems
- Whether your VP communication strategies are misfiring
- Cultural and Emotional Frameworks for the 3 macro trends
- Bridging cultural gaps and creating meaningful relationships with NWMP customers
