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Meet

John Livesay

The Pitch Whisperer
  • Author of The Sale Is in The Tale
  • Helping Sales Leaders Tell Better Stories To Win More Sales
Speaker Fee:
$15,000 - $20,000
Virtual Fee:
$10,000 - $15,000
Travels From:
Texas
5.0 | 3 Reviews
John Livesay
Book John Livesay
Speaker Fee: $15,000 - $20,000
Virtual Fee: $10,000 - $15,000

John Livesay Speaker Biography

John Livesay is a sales expert and keynote speaker on sales, marketing, negotiation and persuasion who helps salespeople become magnetic storytellers with the ability to make irresistible offers to their ideal clients.

John has captivated audiences in settings ranging from Gensler’s top management retreat to Coca-Cola’s CMO Summit. He is also the author of Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar and is the host of “The Successful Pitch” podcast, which is heard in over 60 countries. His new book The Sale is in the Tale comes out in 2022.

Fortune and INC have interviewed John and he has appeared on TV including being interviewed by Larry King as the expert on “How To Ask For What You Want And Get A Yes.” Audiences love him because they know he’s been in their shoes. During a 20-year career in media sales with Conde Nast, John worked across all 22 brands in their corporate division and was the recipient of salesperson of the year honors.

John currently lives in Austin with his King Charles Spaniel Pepe who welcomes him home after he returns from his keynote talks, reminding him of the importance of belly rubs.

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Featured Videos

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Ask the Expert: John Livesay
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Berkshire Hathaway Testimonials for John Livesay, Sales Keynote Speaker
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Be The Lifeguard of Your Own Life! | John Livesay | TEDxWilmingtonLive
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The Importance of Storytelling
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KTLA John Livesay Sales Keynote Speaker From Invisible To Irresistible
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John Livesay Sales Keynote Speaker Highlight Video
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Better Selling Through Storytelling
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Speech Topics

Tell Stories Win Sales
Today whoever tells the best story wins the sale. Salespeople struggle to win new business without knowing why they are coming in second place. They find their prospect buyers forget almost everything they said and the time to close the sale gets longer and longer. Enter John Livesay, aka The Pitch Whisperer who shows sales teams how to turn boring case studies into compelling case stories. They learn the exact steps to become black belts in storytelling. Once that happens they become irresistible and their revenue soars.

The stories get shared across divisions which breaks down silos and causes existing clients to buy more products and services. The storytelling skills impact the culture as the sales team learn to develop both their personal story of origin and the company’s culture story which creates a new level of bonding and shared goals.

The salespeople will no longer feel like they are drowning in a sea of sameness because they will know how to tell stories that make them magnetic and memorable.

After John’s keynote the audience will:

  • Learn the secrets of telling stories that develop an emotional connection with their existing and prospective new clients
  • Learn a proven strategy to get people to go from saying “I’m interested” to saying “I’m In.”
  • Learn how to have more confidence, connection, and commitment in every interaction
  • Learn how to replace pitches with collaborative conversations so they become co-pilots with their buyers.

 

How to Make The Perfect Elevator Pitch
Everyone needs a great elevator pitch and few people have one. Plato said “Storytellers rule the world.” That is still true today. People remember your stories not your numbers.

Do you wish you could tell people who are you are, what you do and why you do it in a way that has them say “That’s interesting … tell me more?” Can you pitch your vision for your company so you can attract the best players for your team? What is the secret to pitching new customers to hire you and get referrals?

Pitching with a clear, concise and compelling story is the key to breaking through all the noise in today’s digital environment. When you tell great stories you pull people in vs. the old school way of pushing your message out to people. According to John Livesay “When you tug on the heartstrings, people open their purse strings.”

Before John leaves the stage, your people will…

  • Have a 90-second elevator pitch that has people saying, “That’s interesting, tell me more!”
  • Learn the THREE magic questions to get people to want to help you
  • Know how to be conversational versus giving a “monologue” in a social setting

 

Secret Strategies To Win Back Clients
Do you feel like you need the tools of a hostage negotiator to win back a client?

Do you feel that a door is closed forever with one of your top clients that left?

Do you feel confused, frustrated, and even angry that one of your best clients left you?

Bill Gates once said, “Your most unhappy customers are your greatest source of learning.” If 20% of your clients generate 80% of your revenue and you lose a client in that top 20%, your revenue suffers. Imagine there was a way to reopen a door that has been closed and find out how to win back a client so they never left again. Well you don’t have to imagine it, because John is here to give you the step by step proven tools to go from being stuck and confused to soaring with clarity on how to get back a top client.

Enter the Cold Case Detective that solves the cases nobody can or wants to solve – i.e., Winning Back the Clients Who Left You. John is uniquely qualified to combine their expertise to be your secret weapon to win back clients.

John Livesay won Salesperson of the Year at Conde Nast for winning back the multi-million dollar Guess account and has helped Gensler win back a big client they lost a year ago. If you want bring back the clients that are filed away as lost forever, then hire John as your next keynote speaker.

Before John leaves the stage, your people will be inspired and equipped with the knowledge they need to…

  • Keep a client loyal so they don’t leave
  • Restore and rebuild a relationship to win back the lost client
  • Be productive even while they’re in the “penalty box”
  • Stop playing the blame game

Reviews

5.0 | 3 Reviews
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John took the time to prepare and delivered an excellent, semi-customized presentation that exceeded my expectations. Feedback from members of our sales team was fantastic. We look forward to seeing him for both follow-up sessions.

Tremco CPG, Inc. | January 22, 2025

John did an outstanding job learning about our business and tailoring his keynote / workshop to our sales team. The content was interesting and relevant and John’s presentation style was engaging. During the workshop, our team enjoyed seeing John make on-the-fly suggestions to the case stories to enhance their effectiveness. Overall, the program was very well received. Great job!

Red Nucleus | May 9, 2022

We were fortunate enough to have John Livesay as our keynote speaker at our most recent BHHS Commonwealth Real Estate Awards for Excellence event honoring our top producing agents. John’s message and content connected with our audience as he used his technique of storytelling and delivering the “WHY”! His 5/5/5 thinking is a gamechanger and can help anyone overcome from the simplest to the most complex challenges!

Berkshire Hathaway Home Services | April 15, 2022
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“We feel so lucky to have had you speak to us about the art of selling. You equipped us with the tools to be our own best advocates. Everyone left feeling inspired – I sure did!”

The Editor-At-Large Magazine

“We invited John to be the keynote speaker for our development retreat… he set an inspiring tone for the rest of the day.”

KPBS San Diego

“We’ve won over $5 million in new business thanks to the storytelling skills John shared with our people!”

Gensler Architecture

“The day was AMAZING! John is our new favorite person. Our leadership talked about him last night and all day today. We are so thrilled that our team was able to learn so much from him.”

Program Manager, Enhanced Personal Health Care, Anthem, Inc.

“Any office with a sales force needs to have John come to speak!”

Realtor Associate at Coldwell Banker Global Luxury

“John impressed me with his preparation.”
VP Customer Marketing Coca Cola

VP Customer Marketing Coca Cola

“Valuable content presented in an entertaining way-thanks! “

Customer

John’s dedication to customizing and delivering a high quality, accurate, and engaging presentation gave us the reassurance that he would not disappoint. What we didn’t foresee was the level of enthusiasm, motivation and likability that John exudes that took his presentation beyond our expectations. Our team of 200 people connected with him immediately and left the meeting inspired by their new skills for success. John truly hit it out of the ballpark and we will definitely be working with John again in the future.

Anthem Insurance

“John is part artist, philosopher, and sales crushing storyteller. He pulls on your heart, opens your mind, and makes you better with every conversation.

We have had the good fortune to virtually teach 200+ sales people, marketers, and leaders using John’s ” Better Selling Through Storytelling”.

If he is this effective during a pandemic virtually, I can’t wait to bring him back for a keynote in person. Highly recommend John for any organization looking to change their selling style to be relevant, impactful, and to rise above the noise. #GameChanger”

Executive Director of Marketing, Olympus

We were fortunate enough to John Livesay as our recent keynote speaker at our most recent BHHS Commonwealth Real Estate Awards for Excellence event honoring our top producing agents. John’s message and content connected with our audience as he used his technique of storytelling adn delivering the “WHY”? His 5/5/5 thinking is a gamechanger and can help anyone overcome from the simplest to the most complex challenges!

Berkshire Hathaway Home Services

“We appreciate your energy, the interesting stories that you’ve told. I had a little tear in my eye when you were talking. We’re going to take what you taught us and integrate that into our storytelling and our sales process, and we’ll build on all the good things that you’ve shared with us in this session.”

Bausch & Lomb

We’ve won over $5 million in new business thanks to the storytelling skills John shared with our people!

Gensler