John Livesay is a sales expert and keynote speaker on sales, marketing, negotiation and persuasion who helps salespeople become magnetic storytellers with the ability to make irresistible offers to their ideal clients.
John has captivated audiences in settings ranging from Gensler’s top management retreat to Coca-Cola’s CMO Summit. He is also the author of Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar and is the host of “The Successful Pitch” podcast, which is heard in over 60 countries. His new book The Sale is in the Tale comes out in 2022.
Fortune and INC have interviewed John and he has appeared on TV including being interviewed by Larry King as the expert on “How To Ask For What You Want And Get A Yes.” Audiences love him because they know he’s been in their shoes. During a 20-year career in media sales with Conde Nast, John worked across all 22 brands in their corporate division and was the recipient of salesperson of the year honors.
John currently lives in Austin with his King Charles Spaniel Pepe who welcomes him home after he returns from his keynote talks, reminding him of the importance of belly rubs.
Tell Stories Win Sales
Today whoever tells the best story wins the sale. Salespeople struggle to win new business without knowing why they are coming in second place. They find their prospect buyers forget almost everything they said and the time to close the sale gets longer and longer. Enter John Livesay, aka The Pitch Whisperer who shows sales teams how to turn boring case studies into compelling case stories. They learn the exact steps to become black belts in storytelling. Once that happens they become irresistible and their revenue soars.
The stories get shared across divisions which breaks down silos and causes existing clients to buy more products and services. The storytelling skills impact the culture as the sales team learn to develop both their personal story of origin and the company’s culture story which creates a new level of bonding and shared goals.
The salespeople will no longer feel like they are drowning in a sea of sameness because they will know how to tell stories that make them magnetic and memorable.
After John’s keynote the audience will:
How to Make The Perfect Elevator Pitch
Everyone needs a great elevator pitch and few people have one. Plato said “Storytellers rule the world.” That is still true today. People remember your stories not your numbers.
Do you wish you could tell people who are you are, what you do and why you do it in a way that has them say “That’s interesting … tell me more?” Can you pitch your vision for your company so you can attract the best players for your team? What is the secret to pitching new customers to hire you and get referrals?
Pitching with a clear, concise and compelling story is the key to breaking through all the noise in today’s digital environment. When you tell great stories you pull people in vs. the old school way of pushing your message out to people. According to John Livesay “When you tug on the heartstrings, people open their purse strings.”
Before John leaves the stage, your people will…
Secret Strategies To Win Back Clients
Do you feel like you need the tools of a hostage negotiator to win back a client?
Do you feel that a door is closed forever with one of your top clients that left?
Do you feel confused, frustrated, and even angry that one of your best clients left you?
Bill Gates once said, “Your most unhappy customers are your greatest source of learning.” If 20% of your clients generate 80% of your revenue and you lose a client in that top 20%, your revenue suffers. Imagine there was a way to reopen a door that has been closed and find out how to win back a client so they never left again. Well you don’t have to imagine it, because John is here to give you the step by step proven tools to go from being stuck and confused to soaring with clarity on how to get back a top client.
Enter the Cold Case Detective that solves the cases nobody can or wants to solve – i.e., Winning Back the Clients Who Left You. John is uniquely qualified to combine their expertise to be your secret weapon to win back clients.
John Livesay won Salesperson of the Year at Conde Nast for winning back the multi-million dollar Guess account and has helped Gensler win back a big client they lost a year ago. If you want bring back the clients that are filed away as lost forever, then hire John as your next keynote speaker.
Before John leaves the stage, your people will be inspired and equipped with the knowledge they need to…
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