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John Livesay, speaker
2 Review(s)

John Livesay

    • The Pitch Whisperer
    • Author of The Sale Is in The Tale
    • Helping Sales Leaders Tell Better Stories To Win More Sales
Full Bio
In Person-Fee 🛈

$15,000 - $20,000

Virtual Fee:

$10,000 - $15,000

Travels From


John Livesay Sales Keynote Speaker Highlight Video

John Livesay Sales Keynote Speaker Highlight Video

Be The Lifeguard of Your Own Life! | John Livesay | TEDxWilmingtonLive

Be The Lifeguard of Your Own Life! | John Livesay | TEDxWilmingtonLive

The Importance of Storytelling

The Importance of Storytelling

Ask the Expert: John Livesay

Ask the Expert: John Livesay

KTLA John Livesay Sales Keynote Speaker From Invisible To Irresistible

KTLA John Livesay Sales Keynote Speaker From Invisible To Irresistible

Better Selling Through Storytelling

Better Selling Through Storytelling

Berkshire Hathaway Testimonials for John Livesay, Sales Keynote Speaker

Berkshire Hathaway Testimonials for John Livesay, Sales Keynote Speaker

John Livesay Speaker Biography

John Livesay is a sales expert and keynote speaker on sales, marketing, negotiation and persuasion who helps salespeople become magnetic storytellers with the ability to make irresistible offers to their ideal clients.

John has captivated audiences in settings ranging from Gensler’s top management retreat to Coca-Cola’s CMO Summit. He is also the author of Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar and is the host of “The Successful Pitch” podcast, which is heard in over 60 countries. His new book The Sale is in the Tale comes out in 2022.

Fortune and INC have interviewed John and he has appeared on TV including being interviewed by Larry King as the expert on “How To Ask For What You Want And Get A Yes.” Audiences love him because they know he’s been in their shoes. During a 20-year career in media sales with Conde Nast, John worked across all 22 brands in their corporate division and was the recipient of salesperson of the year honors.

John currently lives in Austin with his King Charles Spaniel Pepe who welcomes him home after he returns from his keynote talks, reminding him of the importance of belly rubs.

Tell Stories Win Sales
Today whoever tells the best story wins the sale. Salespeople struggle to win new business without knowing why they are coming in second place. They find their prospect buyers forget almost everything they said and the time to close the sale gets longer and longer. Enter John Livesay, aka The Pitch Whisperer who shows sales teams how to turn boring case studies into compelling case stories. They learn the exact steps to become black belts in storytelling. Once that happens they become irresistible and their revenue soars.

The stories get shared across divisions which breaks down silos and causes existing clients to buy more products and services. The storytelling skills impact the culture as the sales team learn to develop both their personal story of origin and the company’s culture story which creates a new level of bonding and shared goals.

The salespeople will no longer feel like they are drowning in a sea of sameness because they will know how to tell stories that make them magnetic and memorable.

After John’s keynote the audience will:

  • Learn the secrets of telling stories that develop an emotional connection with their existing and prospective new clients
  • Learn a proven strategy to get people to go from saying “I’m interested” to saying “I’m In.”
  • Learn how to have more confidence, connection, and commitment in every interaction
  • Learn how to replace pitches with collaborative conversations so they become co-pilots with their buyers.


How to Make The Perfect Elevator Pitch
Everyone needs a great elevator pitch and few people have one. Plato said “Storytellers rule the world.” That is still true today. People remember your stories not your numbers.

Do you wish you could tell people who are you are, what you do and why you do it in a way that has them say “That’s interesting … tell me more?” Can you pitch your vision for your company so you can attract the best players for your team? What is the secret to pitching new customers to hire you and get referrals?

Pitching with a clear, concise and compelling story is the key to breaking through all the noise in today’s digital environment. When you tell great stories you pull people in vs. the old school way of pushing your message out to people. According to John Livesay “When you tug on the heartstrings, people open their purse strings.”

Before John leaves the stage, your people will…

  • Have a 90-second elevator pitch that has people saying, “That’s interesting, tell me more!”
  • Learn the THREE magic questions to get people to want to help you
  • Know how to be conversational versus giving a “monologue” in a social setting


Secret Strategies To Win Back Clients
Do you feel like you need the tools of a hostage negotiator to win back a client?

Do you feel that a door is closed forever with one of your top clients that left?

Do you feel confused, frustrated, and even angry that one of your best clients left you?

Bill Gates once said, “Your most unhappy customers are your greatest source of learning.” If 20% of your clients generate 80% of your revenue and you lose a client in that top 20%, your revenue suffers. Imagine there was a way to reopen a door that has been closed and find out how to win back a client so they never left again. Well you don’t have to imagine it, because John is here to give you the step by step proven tools to go from being stuck and confused to soaring with clarity on how to get back a top client.

Enter the Cold Case Detective that solves the cases nobody can or wants to solve – i.e., Winning Back the Clients Who Left You. John is uniquely qualified to combine their expertise to be your secret weapon to win back clients.

John Livesay won Salesperson of the Year at Conde Nast for winning back the multi-million dollar Guess account and has helped Gensler win back a big client they lost a year ago. If you want bring back the clients that are filed away as lost forever, then hire John as your next keynote speaker.

Before John leaves the stage, your people will be inspired and equipped with the knowledge they need to…

  • Keep a client loyal so they don’t leave
  • Restore and rebuild a relationship to win back the lost client
  • Be productive even while they’re in the “penalty box”
  • Stop playing the blame game

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Customer Rating 5

Click testimonials tab below for detailed feedback.

May 9, 2022

John did an outstanding job learning about our business and tailoring his keynote / workshop to our sales team. The content was interesting and relevant and John's presentation style was engaging. During the workshop, our team enjoyed seeing John make on-the-fly suggestions to the case stories to enhance their effectiveness. Overall, the program was very well received. Great job!

Red Nucleus

April 15, 2022

We were fortunate enough to have John Livesay as our keynote speaker at our most recent BHHS Commonwealth Real Estate Awards for Excellence event honoring our top producing agents. John's message and content connected with our audience as he used his technique of storytelling and delivering the "WHY"! His 5/5/5 thinking is a gamechanger and can help anyone overcome from the simplest to the most complex challenges!

Berkshire Hathaway Home Services


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