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Kevin Guest

Kevin Guest

    • Author, Speaker, Musician,
    • Executive Chairman - USANA Health Sciences
Full Bio
In Person-Fee 🛈

$20,000 - $30,000

Virtual Fee:

$10,000 - $15,000

Travels From


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Kevin Guest Speaker Biography

Kevin Guest strives to live a life in crescendo. Success for the small-town boy with rock star aspirations didn’t come overnight. Nor did the CEO of a billion-dollar company find success by straying from his deep-rooted principles. Each experience in Kevin’s life — in music, business, and now as an author — has built upon another, all contributing to a life lived in harmony.

Kevin is the Executive Chairman of USANA Health Sciences, a global health and nutritional supplements company. He has served as Chairman of the Board of the Direct Selling Association, and in 2023 Kevin became Chairman of the Direct Selling Education Foundation. Kevin’s also a member of the CEO Council for the World Federation of Direct Selling Associations. Before USANA, Kevin served as a managing partner at FMG, a video and events production company in Salt Lake City.

Throughout his life, Kevin’s musical talents have helped him realize his childhood rock-n-roll dreams. Highlights include sharing the stage with greats such as Kenny Loggins, Tommy Shaw, Eddie Money, and Belinda Carlisle, and performing at the Grand Ole Opry. He continues to perform part-time with country music superstar Collin Raye.

Kevin published All the Right Reasons in 2018. In the book, Kevin shares entertaining anecdotes and inspiring stories, collected from years of meeting fascinating people and learning valuable life lessons. The result is a book featuring 12 foundational principles by which he lives and that he believes will lead others on their own path to success.

All proceeds from sales of All the Right Reasons benefit the USANA Foundation to help feed hungry children around the world.

Kevin earned a bachelor’s degree in communications from Brigham Young University. He and his wife, Lori, have four children and seven grandchildren.

Staying Relevant
Kevin presents why staying relevant in business requires constant evolution and innovation. It's essential to keep up with changing trends, technologies, and customer preferences to remain competitive in the market. Adaptation is key to survival and growth in today's fast-paced business environment.
This keynote will offer an ability for an organization to diagnose its relevance in its marketplace. Secondly, solutions and action items to help win the battle for relevancy.

Emotional Intelligence
Kevin’s keynote helps audiences understand how emotional intelligence (EI) plays a significant role in business success, contributing to productivity and increased sales in several ways:

  • Better Communication: High EI enables individuals to communicate effectively, understand the emotions of others, and respond appropriately.
  • This fosters stronger relationships with colleagues, clients, and customers, leading to clearer communication, fewer misunderstandings, and smoother interactions, ultimately enhancing productivity and sales effectiveness.
  • Enhanced Leadership: Leaders with high EI can inspire and motivate their teams, leading to improved morale, higher engagement, and increased productivity. They can also navigate conflicts and challenges more effectively, fostering a positive work environment conducive to collaboration and innovation, ultimately contributing to higher sales performance
  • Empathy in Sales: Sales professionals with high EI can understand the needs, preferences, and emotions of customers more effectively. By empathizing with clients, they can tailor their approach, address concerns, and provide personalized solutions, which leads to higher customer satisfaction, loyalty, and ultimately increased sales.
  • Resilience and Adaptability: Individuals with high EI are better equipped to handle stress, setbacks, and rejection in the sales process. They can bounce back quickly from disappointments, learn from failures, and adapt their strategies accordingly, which helps maintain motivation, and persistence, and ultimately leads to improved sales performance over time.
  • Building Trust and Rapport: Emotional intelligence enables sales professionals to build trust and rapport with clients more easily. By demonstrating authenticity, empathy, and integrity, they create stronger connections with customers, leading to long-term relationships, repeat business, and referrals, essential for sustainable sales growth.

In summary, emotional intelligence is a valuable asset in business as it enhances communication, leadership effectiveness, empathy in sales, resilience, and the ability to build trust and rapport, all of which contribute to increased productivity and sales success.

Kevin will discuss research that supports how EI can increase sales when properly understood.

Kevin’s keynote focuses on success. A sales team needs a combination of skills and a focus on key metrics. Here are some essential skills and metrics, along with influence skills:

  • Communication Skills: Clear and persuasive communication is crucial for sales teams to effectively convey value propositions to potential customers.
  • Product Knowledge: Deep understanding of the product or service being sold allows sales professionals to address customer needs and objections effectively.
  • Negotiation Skills: The ability to negotiate terms and close deals is vital for maximizing revenue and building strong client relationships.
  • Relationship Building: Building and maintaining long-term relationships with customers fosters loyalty and repeat business.
  • Time Management: Efficiently managing time ensures that sales professionals focus on high-priority activities that drive results.

Kevin will cover the fundamental principles of leadership, such as effective communication, problem-solving, decision-making, delegation, and motivation. These principles help aspiring leaders develop the skills necessary to inspire, guide, and empower their teams toward achieving common goals.

His keynote will address a variety of skills, including:

  • Communication: Ability to articulate ideas clearly and listen actively.
  • Empathy: Understanding and relating to the emotions and experiences of others.
  • Decision-making: Making informed decisions while considering various factors and potential outcomes.
  • Problem-solving: Identifying issues, analyzing alternatives, and implementing effective solutions.
  • Adaptability: Being flexible and open to change in different situations.
    Integrity: Acting with honesty, transparency, and ethical behavior.
  • Vision: Setting clear goals and inspiring others to work towards a shared vision.
  • Collaboration: Fostering teamwork and cooperation among team members.
    Accountability: Taking responsibility for one's actions and the outcomes of decisions.

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