Kyra Bobinet, MD
- Leading Expert in Behavior Change: A physician, public health leader, and behavioral expert who has spent nearly three decades studying why people struggle to turn good intentions into lasting habits—and what neuroscience reveals about making change stick.
- Science Meets Real-World Results: Founder and CEO of Fresh Tri, Bobinet translates neuroscience into practical strategies that help individuals and organizations move beyond rigid goals, reframe setbacks, and use an “Iterative Mindset” to create sustainable change.
- Accomplished Physician, Author & Innovator: Holds an MD from UCSF and an MPH from Harvard, has taught on health behavior change through Stanford Medicine, and is the bestselling author of Well Designed Life. Her work spans healthcare innovation, leadership, wellness, motivation, and human performance.
Kyra Bobinet, MD Speaker Biography
Dr. Kyra Bobinet, MD, MPH, is a physician-entrepreneur and leading voice in applied neuroscience, translating complex brain science into practical strategies for sustainable health change. As CEO and founder of Fresh Tri, she is the inventor of the Iterative Mindset Method™, an evidence-based framework rooted in neuroplasticity and the science of the habenula, the brain’s master controller of motivation, mood, and behavior.
A former Medical Director of Health and Wellness Innovation at Aetna, she designed interventions reaching more than 30 million members and pioneered Aetna’s Mindfulness product. She is affiliated with Stanford Medical School’s AIM Lab, is the bestselling author of *Unstoppable Brain* and *Well Designed Life*, and holds her MD from UCSF and MPH from Harvard T.H. Chan School of Public Health (2015 Health Innovator Award).
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Speech Topics
Patient Engagement
What happens when the $3 trillion U.S. healthcare industry suddenly hinges on patient engagement to achieve quality, cost, and outcome targets?
In this fresh, evidence-based talk, Dr. Bobinet uses simple brain science to clarify and demystify the what, how, and why of engaging patients and populations in their health at scale.
Key takeaways include:
- achieving patient-consumer convenience, loyalty, and delight
- incentives that work and those that fail
- adherence in the short- and long-term
- using a mix of technology & people for engagement
Behavior Change
The most coveted, and perhaps most elusive, goal of the healthcare industry is behavior change. Those who master the art of changing behavior stand to outperform their competition manyfold.
As a designer of successful large- and small-scale interventions, Dr. Bobinet reveals the behavioral and neuroscience drivers behind habit formation, decision-making, and behavior change for non-scientists and scientists alike.
Key takeaways include
- the correct uses of behavioral economics
- how human-centered design can empower people to make healthy choices
- self-tracking and feedback loops that motivate people
- interventions that work for long-term change
Population Health Management
Those who hold the risk of healthcare costs are flocking to adopt population health management but need results and differentiation to succeed.
An early innovator in population health, while at Harvard and at a large payer, Dr. Bobinet shares design secrets for achieving solid results as well as creative approaches to this emerging field.
Key takeaways include:
- surprising fundamentals for population health ROI
- big data and algorithms to identify and stratify populations
- leveraging technology such as telehealth, wearables, and mobile apps
- matching the right intervention to the right patient/member
