Larry Gulko is recognized for successfully launching over 25 brands in the consumer goods, lifestyle/luxury, healthcare, and technology markets. Organizations have spanned early stage companies, emerging growth businesses and entrepreneurial ventures to the Fortune 500. He is recognized as a ‘trendsetter and trend spotter’, thrives on building best-selling brands, creating category leaders, enhancing brand equity, and creating great business stories leveraging his wealth of brand building, entrepreneurship, and strategic marketing expertise.
Larry’s core business philosophy focuses on Ralph Waldo Emerson’s mantra - “Do not go where the path may lead; go instead where there is no path and leave a trail.” He provides leadership direction as a visionary creating bold and disruptive strategies to uniquely position brands to compete more effectively in today’s rapidly evolving and ever-changing business landscape.
He founded and moderates the annual CEO Brand Leadership Roundtable at the Harvard Business School, now celebrating its 11th year. 40 Fortune 500 CEOs and other high-profile executives representing iconic brands have participated in this popular event well known for being educational, inspirational, and entertaining. Larry created Brands With A Purpose, a deep dive ‘Fireside Chat’ CEO breakfast series at The Harvard Club where he interviews corporate executives on corporate social responsibility, philanthropic philosophy and endeavors.
Larry, along with Roger Berkowitz, co-hosts CBS Boston/WBZ-TV Name Brands, a CEO Brand Leadership podcast series. This insightful, engaging, and entertaining talk show showcases leading brands and their CEOs sharing their vision and remarkable business stories.
Larry is a sought-after thought leader and speaker who has delivered over 75 keynote speeches, including the Babson College Annual Entrepreneurship Forum. He was the Commencement Speaker at the Hult International Business School where he also judges the annual Hult International Business Prize competition where the winning team wins $1 million to fund their new venture.
For 17 years, as Founder and CEO of Gulko & Company, Larry led this high-powered brand consultancy and communications agency whose clients included the Fortune 1000, middle-market companies, start-up and emerging growth ventures, and non-profit organizations. He is a Founding Partner of TechnoHome, a leading Milano inspired consumer lifestyle fitness equipment company.
Larry was EVP, Chief Marketing Officer at CYBEX International where he developed global game-changing consumer-facing brand strategies and major strategic partnerships.
He is a senior advisor to the C-Level Community. Larry serves on Babson College’s Babson Connect Worldwide, Consumer Products Council, and the Fashion Entrepreneurial Initiative. He serves on a committee at Boston Children’s Hospital and has served on boards at ASAE & The Center for Association Leadership, The American Marketing Association and The George Washington University.
Larry created a Branding & Loyalty Retreat in association with The Disney Institute, facilitates his Fresh Look Brand Leadership Retreat for C-Suite executives, was a regular guest on NBCUniversal NECN-TV Business Day, and authored Brand Bites. He has lectured at the Babson College Graduate School of Business and in Babson’s Executive Education program.
Building Best-Selling Brands in Today's Rapidly Evolving and Ever-Changing Competitive Landscape
Experience the remarkable insight of Larry Gulko, Brand Architect and Strategist and CBS Boston media personality. In his entertaining keynote style, he shares game-changing strategies to focus and build best-selling brands, break through the ‘marketing noise’ with bold and disruptive marketing innovation, dominate product categories, drive customer loyalty, and strategically position brands to flat out achieve breakthrough levels of success.
Larry has launched over 25 brands for Fortune 500 companies, middle-market enterprises, and start-up ventures. He is the co-host of Name Brands, a CBS Boston/WBZ-TV podcast series that showcases iconic brands and the dynamic CEOs - brand champions - driving their brand’s success. Larry created and moderates the annual CEO Brand Leadership Roundtable at the Harvard Business School (running 11 years strong) and was CEO of Gulko & Company, a strategic marketing and brand consultancy. A recognized brand expert and sought-after thought leader, Larry doesn’t take himself very seriously…but he takes what he does very seriously.
IN ADDITION TO DELIVERING HIS KEYNOTE
For no additional fee...Larry will also moderate a panel of your industry’s high profile CEO’s and thought leaders in an engaging ‘deep dive’ conversation venue similar to his Harvard Business School program. This interactive program will educate, inspire, and entertain your audience with “big ideas” while highlighting key marketing strategies and branding challenges. Your audience will leave energized and ready to build breakaway brands to amaze and delight customers – turning them into raving fans essential in today’s hyper-competitive landscape. Larry and the panel of brand Champions will also participate in a Q&A session with your attendees.
New York Times Bestselling author & most-cited social psychologist in the fields of influence
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