Lisa McLeod is a global expert on purpose-driven business. She is the author of five books, including her bestseller: Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud.
Lisa has spent two decades helping leaders increase competitive differentiation and emotional engagement. She developed the Noble Purpose methodology after her research revealed, salespeople who sell with Noble Purpose, outsell salespeople who focus on targets and quotas.
Lisa is a former Procter & Gamble Sales Leader who founded her own firm, McLeod & More, Inc. in 2001. She helps leaders at organizations like Cisco, Roche, Volvo, and Dave & Busters drive exponential revenue growth. Lisa has keynoted in 25 countries and authored over 2,000 articles. She has made appearances on the Today show and the NBC Nightly News, and her firm’s work has been featured in Forbes, The Wall Street Journal, and NPR.
Lisa’s newest book, Leading with Noble Purpose: How to Create a Tribe of True Believers is a breakthrough book that shows leaders how to win the hearts and minds of their teams and customers.
SELLING WITH NOBLE PURPOSE
The words selling and noble are rarely seen together. The prevailing story is that money is the primary motivator for salespeople and doing good by the world runs a distant second. That belief is wrong.
- Teaches sales teams how to move out of transactional sales
- Helps sellers how to find a sense of purpose during times of uncertainty
- Explains why purpose-driven sellers forge better relationships with customers
- Illustrates how to use purpose to authentically engage with clients (even when you’re worried about your quota)
- Shows sellers how to establish true differentiation where it matters most – with customers
- Provides specific ways to overcome fear and rest yourself after failure
LEADING WITH NOBLE PURPOSE
It’s not work that kills our spirit; it’s meaningless work. Lisa provides concrete techniques leaders can implement immediately to increase emotional engagement and performance, particularly during times of challenge and change
- Teaches leaders how to infuse a greater sense of purpose into daily activities
- Shows how purpose improves morale, trust and productivity during times of stress and uncertainty
- Provides techniques for handling fear and uncertainty with authenticity and grace
- Illustrates specific ways to increase belonging and significance even when working remotely
- Explains why purpose-driven leaders have an advantage during a crisis
- Challenges leaders to find their own purpose and use it to rally their team.
FINDING YOUR PURPOSE AT WORK (ESPECIALLY IN A CRISIS)
People often think purpose is reserved for people whose noble calling is to be a nurse, scientist, or teacher, while the rest of us are left to slug it out for just a paycheck. Nothing could be further from the truth.
Based on Lisa and co-author Elizabeth Lotardo’s popular LinkedIn Learning Course, this program:
- Teaches people how to find their purpose at work, no matter what their role
- Illustrates how purpose improves your performance and makes your work more meaningful
- Shows how to hold onto a sense of purpose during times of fear and uncertainty
- Provides techniques to build trust with teammates and customers
- Explains the neuroscience of purpose and why it makes you healthier, and happier
- Teaches people how to reset yourself when you feel overwhelmed
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