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Louie Gravance, speaker Managed
32 Review(s)

Louie Gravance

    • Former Disney Institute Professor Who Wrote Customer Service Curriculums
    • Customer Experience Expert - Translating Disney’s Service Principles to Other Industries
    • SERVICE is a SUPERPOWER! (Lessons Learned in a Magic Kingdom)
    • “The guy that can make the 'Disney Thing' actually work outside of Disney.”
    • The Only Expert in Capturing Disney's Essence to Create the Happiest Workplaces on Earth
    • 7 SECRETS for Consistently Creating WOW Service! 
Full Bio
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$15,000 - $20,000

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Louie Gravance 2023 Reel

Louie Gravance 2023 Reel

Louie Gravance Sizzle Reel

Louie Gravance Sizzle Reel

Service is a Superpower

Service is a Superpower

Grand Gesture

Grand Gesture

Louie Gravance: That's So Disney

Louie Gravance: That's So Disney

There is No Business But Show Business

There is No Business But Show Business

Louie Gravance Speaker Biography

Louie Gravance is often referred to as “the guy that can make the 'Disney Thing' actually work outside of Disney.” For over 25 years at the Walt Disney Company, Louie enjoyed a distinguished career with Disney theme parks, designing everything from live-entertainment experiences to customer service training programs through the Disney Institute in Orlando Florida.

Following his hugely effective tenure in Orlando, Gravance left Disney to pursue other opportunities and soon amassed even more success working as a consultant, customer service speaker, and corporate culture expert. Louie has designed multi-million-dollar service campaigns for companies such as ING Financial, Choice Hotels, Microbac Technologies, Nikon, and The American Council of Independent Laboratories based on his learnings at Disney and the curriculum he wrote. Money Magazine once credited the efforts of Louie Gravance for “literally changing the consciousness of business in America” through his service campaigns and initiatives that have included Bank of America’s “The Bank of America Spirit” campaign—deemed the most successful customer service training initiative in the company’s history. In 2014, his unique entertainment and training experience was called upon to be part of the opening team of Harry Potter’s Diagon Alley expansion at Universal, Orlando, where he currently remains a "Master Wandkeeper" with the Olivander Wand Experience.

At only twelve years old, he began working in California as a stage, film, and television actor and went on to appear in over thirty-five national television commercials. In 1987 (after nearly fifteen years of playing fifteen-year-olds in show business) Gravance was offered a summer job as a singing comic at Disneyland in Anaheim, California. This began what would become an adventure at the Walt Disney World Resort in Orlando, Florida spanning three decades. It was during this time that he sharpened his skills on stage as a performer, engaging audiences with his humor and high energy that met the caliber of Disney. Eventually, the pinnacle and finale of Louie's Disney journey was being part of the creative team that made "Disney's Approach to Quality Service" a staple of the Disney Institute curriculum to this day.

Gravance is the recipient of the Disney Partners in Excellence Award and the Spirit of Disney Award and has been recognized internationally as a Disney keynote speaker, having begun his professional speaking engagements on behalf of Disney in 1998.

Through his company, Louie Gravance Creative Content, in Orlando, Florida he continues to offer clients unique training programs with incorporated themes such as “Delighting Customers Makes YOU Stronger” and powerful initiatives including “Service is a Superpower!” We’re proud to announce the success of his first book: SERVICE is a SUPERPOWER! (Lessons Learned in a Magic Kingdom) published through Mascot books, and often purchased as a take-away from his live presentations. The book allows clients to take home a guide for developing "The Ten Skills of the Service Superhero".

Louie brings the professional, top-tier training he garnered from Disney as a performer to every presentation he hosts. While corporate and employee growth is serious business, humor and heart remain at the center of every Louie Gravance presentation because he also knows, from experience, there’s no business BUT show business.

For more information on Louie Gravance, please contact Executive Speakers Bureau at 901.754.9404.

Unlocking the Potential of Service as a Superpower
When a service employee poses the question, "What's in it for me?" the resounding answer is: EVERYTHING. Your team members deserve to understand that investing themselves in service is an investment in their own growth. However, conveying this message and convincing your staff that "great service serves the server first" can be challenging.

Simply put, you can show your employees how creating magical moments for customers can transform their careers and lives, just as Louie inspired thousands of cast members at Walt Disney World on their first day.

When a WOW moment in customer service occurs, it benefits both the customer and the employee simultaneously. Inspiring your team to make this connection is key to maintaining a culture of service excellence. Louie Gravance has had the pleasure of reigniting the passion for service excellence with bankers, nurses, claims adjusters, casino workers, and many others.

This power talk delves into what a WOW moment looks, sounds, and feels like, and why delivering them is beneficial for everyone involved. Participants will come to realize that every customer interaction is an opportunity not just to perform a task, but to define who they are willing to be.

Tools of Engagement: Inspiring Employees for a Common Purpose
I am deeply passionate about employee engagement. During my time at Disney World, it was both an honor and a responsibility to train and motivate tens of thousands of cast members around a shared narrative. While many of the techniques I used back then remain effective, others have evolved. Just as our customers have changed, so have the needs and expectations of our employees, necessitating new methods of engagement.

Today, neither your customers nor your employees want to be mere co-stars in your brand’s "show." Instead, they seek to have their actions—whether through purchases or performance—reflect their own successes as well as those of your organization. They aspire to be heroes of their own stories. Is it possible to align everyone's individual needs and goals with a common purpose? Absolutely, and I’m here to show you how.

Let’s delve into the four key quadrants of an engaged work culture:

Story: Reflect on this—have you been focusing on what you want your employees to do, or on what you need them to be? They will commit to your story as long as it clearly benefits them and defines their role within that narrative.
Language: This was the silver bullet in Disney’s training success. Achieve clarity, consistency, and discipline in your internal communications.
Behaviors: I will equip your team with the seven most crucial actions to become and remain engaged.
Recognition: Are you recognizing achievements based on what your customers or clients desire, or based on your own objectives? The way we recognize excellence is one of our most powerful tools and often the most overlooked.

Your organization can unite around a collective narrative. I'm eager to guide you through this transformative journey.

Crafting Remarkable "WOW" Service Experiences
Organizations are constantly weaving a narrative for their internal and external customers. Every transaction, regardless of the product or service, tells a story that engages all our senses. This narrative shapes customer expectations, influences employee satisfaction, and defines your brand essence.

What do we look like? What do we sound like? What do we smell like? What do we feel like?

Every team member contributes to this narrative with every interaction. Shouldn't it be the story you want to tell your customers every single day?

For over 40 years, Louie Gravance has captivated audiences on radio, television, film, stage, and in theme parks. He has also collaborated with corporate trainers in various industries, including medicine, retail, food, manufacturing, and automotive, as well as insurance companies. At their core, they are all in the business of show business.

This engaging and humorous talk can be tailored to suit your event and objectives.


This workshop is the perfect companion piece with the keynote, “SERVICE is a SUPERPOWER!” We further explore the delivery of “magical” service moments consistently through the use of ten basic skills.
Serving with INTENTION, and serving with VISION are just two of the skills covered in this deep-dive into the practical application of the Disney service principles.
Participants will:

1. Learn ways of identifying the narrative of your business.
2. Create an intention statement aimed at supporting the goals of your event.
3. Isolate keywords that ground your customers’ experience.
4. Learn a fun exercise they can implement with their staff called, “Good Show/Bad Show.
5. Create an action plan for performance improvement.
6. Laugh a lot.

Aimed at leaders and managers tasked with modeling and inspiring service excellence, participants come away with a training template for sharing what they’ve learned back home.


During this exciting and engaging session, you'll explore the delivery of “magical” service moments consistently through the use of ten basic skills. Serving with INTENTION, and serving with VISION are just two of the skills covered in this deep-dive into the practical application of the Disney service principles. You will:

  1. Learn ways of identifying the narrative of your business
  2. Create an intention statement aimed at supporting the goals of your store
  3. Isolate keywords that ground your customers’ experience
  4. Learn a fun exercise you can implement with your staff called, “Good Show/Bad Show"
  5. Create an action plan for performance improvement
  6. Laugh a lot.

Aimed at owners and managers tasked with modeling and inspiring service excellence, you will come away with a training template for sharing what you’ve learned back home.

(And What Would Providing it FEEL Like?)

Healthcare professionals of all types are physically, emotionally and mentally exhausted from over two years an unrelenting pandemic. Some experts have even dubbed their condition as a type of post-traumatic stress of disorder caused by an overload of patients, high death rates, personal danger, and ever-shifting safety guidelines.
Perhaps it would be helpful to look at things a different way.
Isn’t it time to remind and re-enforce the superpowers healthcare workers have to create “magical service moments” that far exceed the significance of a theme park experience? In fact, aren’t these moments happening countless times a day and never recognized?

Author, speaker and former training designer for Walt Disney World, Louie Gravance asks the question, “What would ‘Disneyfied healthcare’ look and feel like? And what would it feel like to provide it?” This humorous and uplifting session explores ways healthcare teams can rediscover their service superpowers and the impact they provide endlessly to patients and co-workers alike.

Louie suggests the Disney cultural template of following the P.L.A.N.

As he says in his book, SERVICE is a SUPERPOWER-Lessons Learned in a Magic Kingdom, “Every time we delight a guest or patient it makes us, the service provider, immeasurably stronger.”

Delivering WOW Service Moments Virtually

Forging the paths to delivering world-class service in a virtual world involves understanding a few foundational truths about the new arena:

1) We have all created avatars for ourselves that roam, shop, and explore in a virtual world seeking out the sources which serve us best. Whether we're aware of it or not.
2) Great brands can develop deeper bonds with their customers by becoming partners in personal publishing.
3) Customers will not value how an organization views itself as much as how an organization views THEM.

From his early work adventures as a Disney interactive street performer, Louie learned that creating “magical, Disneyfied moments” was about sharing the stage with the audience. To captivate their attention as an improvisational performer he referred to the audience constantly, drawing them with playful fascination.

In the highly humorous keynote, world-renowned customer service expert Louie Gravance will use career examples like this to show how the goal as service leaders is to use technology to enhance the emotional component of each transaction, rather than diminish it.

*VIRTUAL-Pay Intention | Setting the Stage for Your Company's Comeback

In my book, SERVICE is a SUPERPOWER—Lessons Learned in a Magic Kingdom, I outline the ten most important skills of a “service superhero”. The first, and most important skill, is Serving with Intention. An organization’s intention provides the context required for service excellence, no matter what they are providing or who they’re serving.

As your team re-enters the workforce after this challenging time it will be imperative to re-establish who you are and what you’re being for your customers and each other.

My years at Disney taught me that all business is show business. Allow me to offer the tools necessary to set the stage for a glorious comeback! Make sure your team is armed with all ten skills of the service superhero. And for goodness sake - PAY INTENTION.

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Customer Rating 4.9

Click testimonials tab below for detailed feedback.

June 6, 2024

Louie walks in with the quality and credibility of his Disney background, and leaves audiences motivated, inspired, and impacted by the quality and credibility that is Louie Gravance. We have worked with Louie on multiple occasions, which is it's own testimonial. I wish that all speakers were as easy to work with and came with the same 'guarantee' of positive returns. That is his brand equity!

International Festivals & Events Association

May 13, 2024

Hands down, the favorite session of the conference! I lost count of the number of people who asked if Louie could return for a future event. Very energetic, charismatic, succinct, and informative. Highly recommend.

North Carolina State University

April 15, 2024

Louie Gravance is the definition of customer service. His presentation is engaging, relevant and makes the words spring from the pages of his Service is a Superpower book. His passion is evident, and his commitment to inspiring customer service in those he speaks with and works with is tangible. It is not only his words, passion, enthusiasm and commitment to customer service that stands Louie apart, but his boundless desire to work with clients to deliver. His personal approach to setting up his session and making sure that everything runs smoothly is genuine and makes the client feel supported and part of the success. His keynote presentation speaks to everyone in the room – from a front line, municipal operations staff member, to the leaders and managers of the team; there is something relevant to everyone. Each member of the team took away lessons that can help us perform better, and remember, the great service serves the server first.

The Township of Georgian Bluffs

April 2, 2024

AMAZING! Let me and my audience wanting more. Very easy to work with and was just an all around amazing person

Gladly Software Inc

February 12, 2024

February 7, 2024

February 7, 2024

High energy, "spot-on" delivery for our sales leadership team that infused fun with a very lasting messaging around how to deliver an exceptional customer experience.

R1 RCM Inc.

December 4, 2023

Louie was very personable, punctual and easy to work with. He held our audience with his animated and interesting anecdotes and words of wisdom that could be related to all industries.

CPHFHA Holdings Inc.

November 29, 2023

Louie met with my team of 9 and his message and energy was contagious and uplifting! I couldn't be happier with my decision to have him inspire my team!

Foster Fine Art

November 26, 2023

November 8, 2023

Mr. Gravance was very engaging and upbeat and he provided a fun and energetic start to our conference! We received very positive feedback from attendees.

HRMA Region 2

October 20, 2023

Louie was great! Our entire team felt like he was speaking to each of them! His message relates to our business in so many ways! And you can’t stop laughing the entire time !

Bailey's Fine Jewelry

October 16, 2023

Louie Gravance's presentation was a one-of-a-kind experience. He managed to strike the perfect balance between entertainment and education, leaving us with valuable takeaways that are directly applicable to our own customer service practices. If you ever have the opportunity to hear Louie speak, don't miss it; he's a dynamic, engaging, and genuinely exceptional speaker.


October 3, 2023

Louie captivated an audience of 160 doctors of optometry and their staff members for the day. He led us through "Service is a Superpower" and other topics in an entertaining, motivational and truly powerful presentation. We loved him!

Vision Source Minnesota

July 27, 2023

SO much energy. It was after lunch when most people are tired, but he kept everyone on the edge of their seats, laughing and engaged. While teaching amazing principles, he also took many of us, especially me on an emotional journey through my childhood with Disney. Such a great program.

Bradford Renaissance Portraits Corporation

April 2, 2023

Louie understood our team, connected in a real way, and provided meaningful insights to better our customer service into magical moments. Our team had much discussion after his talk on ways to execute the strategies shared. Thank you!

Radiation Business Solutions

December 2, 2022

November 17, 2022

Louie was awesome! He was are closing keynote speaker and ended our conference on a high note. Everyone left feeling good and with take-aways they can implement right away.

Minnesota Society of CPAs

November 17, 2022

Louie was great and delivered as advertised, however, he got the name of our company wrong during his presentation.

Construction Specialties, Inc.

April 8, 2022

Fantastic presentation!

Business Technology Association

October 26, 2021

Louie was Awesome! We enjoyed his energy, humor and incredible insight. Numerous people have already reaped rewards by practicing his methodologies and putting to great use his teachings.

FAST Credit Union

October 7, 2021

Louie was a wonderful speaker, very energetic and motivational! Unfortunately, there were issues with his internet connection during the presentation.

JLL Experience Management

June 12, 2021

Inspiring speech. It was great to hear the stories from the world of Disney and beyond. Now it is up to us to use our superpowers to provide excellent service to our customers.

HP, Inc

November 15, 2020



March 5, 2020

He kept our employees engaged for over 90 minutes without any visuals. And then finished up with a breakout activity that they took seriously and we were able to bring back into our business. Great speaker and message!

Scherzinger Termite & Pest Control

February 26, 2020

At our annual conference in January, Louis presented a key-address on customer service as well as team-building session for our employees. Here are some of the comments submitted on our employee survey following the event: Louie was AMAZING! Super funny and engaging. Loved the interaction. Informative and entertaining. One of the best speakers we ever had. Louie was OUTSTANDING - relevant in his topics, relateable to everyone. Hung on his every word!

Data Facts

February 4, 2020

Louie had us engaged from the very beginning! What a performance. We loved the content, the message and the overall energy and animation he brought to his presentation. We are excited for his new book and look forward bringing him back for future sessions.

Dort Financial Credit Union

January 6, 2020

Louie was fantastic! He was prepared, delivered an inspiring message, and kept the whole room on the edge of their seats the entire time.

Cady Studios

November 22, 2019

Louie did an outstanding job engaging and educating our attendees. They laughed, they learned, and they were inspired!

Off to Neverland Travel, LLC

September 27, 2019

Louie gave a great presentation. He was high energy, entertaining, interactive with the audience, and had a great message for everyone in attendance. I would highly recommend him and was very glad to have him at our conference.

Purdue University

September 19, 2019

Louie captivated our audience from the very beginning. His message of service being a superpower was well received. Louie was the perfect choice for our event!

Bradford-Scott Data Corporation

September 16, 2019

Louie was great, engaging, and had a fantastic message

Blain's Supply


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