Mark's presentations are customized to client's individual needs and objectives. He identifies the shifts happening in your industry and the conceptual "power tools" that will spark epiphanies for your audience.
Mark's message is perfectly suited to professional audiences, whether executives and leaders, managers and teams, or employees and customers. Mark is experienced in delivering keynotes to large audiences, facilitating retreats, hosting conference panels, and conducting team workshops.
Sample topics are listed below; contact us to discuss your specific needs.
SHIFT THINKING
Updating our mental maps for a new business landscape
Today’s rapidly changing landscape of business and society has made our mental maps obsolete. In the 20th century, value was created by mass production, and engagement by mass communication. In the 21st century, value is created by mass collaboration, and engagement by network communication. Leaders need to shift their thinking: from product to platform, hierarchy to network, audience to community, and push to pull.
Strategy, Change, Innovation, Communication, Digital Trends, Learning
BRAND ORBITS
Generating gravity to pull in customers, employees, and partners
Digital technology is forcing marketers to rethink brand relationships and reinvent customer engagement. Market leaders like Nike, Sephora, Apple, and Adobe are making a shift from push to pull, creating gravity fields that pull customers, employees and partners into orbit around their brands. Learn how to create your own brand orbits with a shared purpose, strategic narrative, social currency, peer connections and little data.
Marketing, Engagement, Branding, Customer Relationships, Loyalty
NETWORK LEADERSHIP
Letting go without losing control
Leaders today face a dilemma in how to manage and govern their organizations. They want to empower their people to innovate and adapt, but fear too much autonomy will cause confusion or chaos. Is there a way to transcend the tradeoff between alignment and autonomy? Organizations as diverse as U.S. Special Forces, Google, and Wikipedia provide a roadmap for distributing power and aligning effort. The secret is a set of principles that guide decision-making under changing circumstances.
Leadership, Governance, Management, Networks, Holacracy
GUTENBERG TO ZUCKERBERG
Unleashing the potential of the social revolution
Social media like Facebook and Twitter have changed the way we connect, communicate, and stay informed. But what does it all mean? And where is it all going? This talk will reveal why digital technology is so disruptive, and why the biggest changes may lie ahead. You will learn the power of many-to-many communication and gain insight into the next digital revolution, as the "Internet of Things" becomes the social network of things. If you have people who still don’t “get social,” this is the talk for them.
Social Media, Data, Technology, Internet of Things, Co-Creation
UNLEARNING
To change how you work, first change how you think
Albert Einstein once said, "We can't solve problems by using the same kind of thinking we used when we created them." The essence of innovation is therefore as much about unlearning as learning. In this talk, you will learn to recognize your own mental models, identity those that stand in your way, and create new ones for yourself and others. The ability to unlearn is relevant for anyone involved in innovation, from salespeople selling innovative products to leaders fostering innovation in their companies.
Learning, Change, Growth, Innovation, Co-Creation, Transformation
DIGITAL TRANSFORMATION
Co-creating value with platforms, ecosystems, and communities
We’ve all heard the cautionary tales of Blockbuster, Polaroid, and Borders as examples of digital disruption. And we’ve seen startups like Uber, Instagram, and Airbnb achieve billion-dollar market valuations before turning a profit. What’s really going on? Is there any hope for incumbents? In this talk, you will learn that the secret to digital success is not the use of technology, but rather a new model of value creation in which platforms enable an ecosystem of customers and partners to co-create around a shared purpose.
Growth, Platforms, Networks, Community, Purpose
CO-CREATING HEALTH
The new relationship between physicians and patients
Health care is in the midst of a profound transformation. Business models are shifting from fee-for-service to population health. Behavior change is now vital to profitable growth. Technology is empowering and connecting patients who expect to participate in their diagnosis and treatment. The relationship between physician and patient is shifting from compliance to co-creation. Everyone in health care needs new thinking to survive and thrive in the new world created by regulatory and technological change.
