Ram Charan

Innovation and Growth: Cultivating The Game-Changers
Companies need innovation for revenue and profit growth. But many people think innovation is unpredictable or out of reach. Ram Charan demystifies innovation and explains how powerhouses Procter & Gamble, Nokia, LEGO and Honeywell do it. With his penchant for real-world practicality, he translates insights from the best companies into concrete steps that make innovation repeatable and measurable. This session, based on Charan’s 2008 book The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation, covers the following:

• Putting the customer at the center of innovation.
• The building blocks of innovation.
• Innovation as a social process.
• Reducing the risk of innovation failure.
• How to be an innovation leader.

Reinventing How You Sell: What the Customer Wants You to Know
Too often selling becomes a war over price. Ram Charan shows the way out with a new approach to selling that starts with helping customers reach their business goals. Does it require new skills and ways of working? Yes, with salespeople leading the charge. Here Charan discusses companies that have made the shift and escaped from commodity-pricing hell. This session, based on Charan’s 2008 book What the Customer Wants You to Know: How Everyone Needs to Think Differently About Sales, covers the following:

• How to put the fun back into selling.
• Learning to see your customers holistically.
• Adopting a new role for salespeople—and everybody else.
• Shaping offerings so that costumers will willingly pay more.

Leadership Know-How: Developing Leaders at All Levels
Charan brings realism and specificity to a subject that is often vague and amorphous: leadership. Why do so many leaders fail? Very simple, he says, they don’t know how to run a business. Charan breaks through the façade of leadership to explain the capabilities leaders must possess. He gives aspiring leaders a blueprint to take charge of their own development and help other leaders grow. This session, based on Charan’s 2007 book Know-How: The 8 Skills that Separate People Who Perform From Those Who Don’t and his 2008 book Leaders at All Levels: Deepening Your Talent Pool to Solve the Succession Crisis, covers the following:

• What leadership training tends to omit.
• The 8 capabilities leaders really need.
• When and how personality matters.
• Examples of leaders who have outstanding know-how in critical areas.
• How to build and improve your know-how.
• How to build a pipeline of leaders who deliver.

Execution: The Discipline of Getting Things Done
For many leaders, creating a strategy is the easy part. Making it happen is the bigger challenge. Why is flawless execution so hard to achieve? Because few leaders understand what it demands. Execution takes personal discipline, and more important, a systematic approach to synchronizing the moving parts of the organization. Based on the best selling and highly praised book Execution: The Discipline of Getting Things Done, this session explains:

• Why execution cannot be delegated.
• How companies like Wal-Mart, Dell, and GE use execution to outperform competitors.
• The framework of flawless execution.
• Tools to develop your own discipline of execution.

Managing in the Downturn – Tools to Use
Preparing a company to survive a prolonged period of slow growth or even contraction is one of the most difficult tasks that will ever confront management. Leaders must recognize the new reality confronting their companies and take the necessary steps to shore up the company and weather the storm. Ram Charan will show you the tools leaders and managers need to implement to prepare for and steer through these tough economic times and also how to seize the opportunities that invariably arise out of difficult environments.

This session is based on Ram Charan’s 2009 book, Leadership in the Era of Economic Uncertainty: The New Rules of Getting Things Done in Difficult Times.


Leadership in the Era of Economic Uncertainty
Ram Charan helps you steer your business through the minefield of contracting markets, cash shortages, and ongoing uncertainty. No matter what your leadership role, Charan’s insight will help ensure that your business emerges leaner, stronger, and well in front of the competition.

The chaos of global economic meltdown has imposed an urgency you have never before experienced. It’s a scary thing, but it can also be exciting if you’re prepared. Hear how leaders at DuPont, Hanesbrands, Wipro, and other companies have used Charan’s techniques to get results.

Charan provides practical actions you can execute immediately to:

• Protect cash flow vigilantly, even daily, and use cash more efficiently
• Use ground intelligence to survive the storm and position your business to thrive in the aftermath
• Develop a better understanding of your customers
• Reevaluate your pricing strategy and capital expenditures
• Use cost cutting strategically