$20,000 - $30,000
$10,000 - $15,000
District of Columbia
Steve Lerch is an award-winning international public speaker and consultant, and a highly respected voice in the world of digital strategy, marketing, consumer behavior, innovation, and leadership.
An in-demand public speaker, Steve has spoken at conferences, trade shows, and board meetings from California to the Netherlands and everywhere in between. He’s served as a guest lecturer at prestigious institutions like Georgetown University and the University of Pittsburgh as well as given keynote speeches for multiple college and high school graduations. His high-energy style perfectly blends humor, inspirational stories, insightful data, and actionable advice, which makes him a perfect choice for larger more inspirational keynote addresses as well as more specific breakout and education sessions.
Prior to the formation of Story Arc Consulting, Steve spent nine years at Google crafting his unique perspective on the topics of innovation, strategy, and digital marketing. For five years at Google’s Mountain View, CA headquarters, he brought this unique point of view to dozens of major consumer electronics businesses, working hand in hand with the likes of GoPro, OtterBox, Roku, and many others. Steve leveraged this digital expertise to help with the launch of hugely successful consumer electronics companies like Nest and LifeProof, by assisting them in the design of their first-ever digital marketing campaigns.
After moving to DC in 2015, Steve helped to launch Google’s first foray into the world of Advocacy and Association marketing. He helped the country’s largest membership organization, advocacy groups, nonprofits, government agencies, and agricultural checkoff programs better utilize digital tools and strategies to understand and reach their desired audiences.
Leveraging his nine years at Google and the experience gained from serving as a digital strategy consultant to dozens of the world’s most well-known brands, Steve brings independent consulting services to companies of all sizes and across all industries. Steve specializes in offering a high-level outside perspective on a company's overall vision, goals, and approach to marketing, challenging organizations to think more strategically and to evolve past strategies to embrace a digital-first world. He also offers more specialized expertise in digital marketing, influencer marketing, consumer journey mapping, attribution strategy, and website design.
Innovation Through Culture: Stories from a Decade at Google
Innovative thinking is changing the modern world faster than at any point in human history, but now more than ever, innovation is not resigned to only the inventors, engineers, and scientists. The greatest innovators of our time are men like Steve Jobs. A man who didn’t invent the first Apple computer (Steve Wozniak) nor the iPod or iPhone (Tony Fadell). Instead, he established a culture of innovation that catalyzed and nurtured new ideas and new ways of thinking.
Steve Lerch will share stories from a decade at Google, where he worked with the world’s most innovative brands like GoPro, FitBit, and Nest. Dive into the history of some of Google’s most iconic projects like self-driving cars and augmented reality glasses, and more importantly, understand the simple, underlying cultural principles that allowed for these innovations. Principles like Launch and Iterate, Fail Well, and Bet on Technical Insights.
Consumer Behavior and Food Decisions in a Digital Age
In an era when seemingly unknown YouTube creators reach larger audiences than cultural icons like Game of Thrones, it’s time for all of us to change our perceptions of influence, and for businesses to start accepting the fact that what they did ten years ago, five years ago, or even one year ago may be out dated. Everything has changed, from how we connect and communicate to how we gather information and make decisions. Consumer preferences for digital content are changing as quickly as the latest food and diet fads, but fortunately for us, it’s all connected.
Explore how simple indicators like Google search data and social media comments can be used to understand and quickly react to the most unexpected trends in food and health (like an Australian Real Estate Mogul influencing a massive surge in American avocado toast consumption and a Real Housewives star setting a more significant definition of healthy than any doctor in the country). Through embracing these wild trends and accompanying data, better prepare yourself to take advantage of whatever comes next, including a world in which grocery trips are becoming as heavily researched as your next car purchase and in a world in which both consumers and retailers are finally getting on the same page with digital grocery shopping.
Modern Campaigns Foreshadowing the Future of Marketing
Today’s advertising industry professionals are eager to predict what’s next. We envision as of yet un-achieved technological innovations that suddenly manifest and dramatically change the marketing landscape. What we fail to embrace are the brilliant strategies and cutting edge uses of existing technology that are already happening across our industry. “What’s Next” for you and your business may be “What’s Now” for one of your competitors, an advertising leader, or some unknown mom-and-pop shop in a totally unrelated industry.
Explore some of today’s most innovative advertising campaigns, strategies, and technologies and learn how these approaches will grow to become common place in the coming years.
Influencer Marketing: Finding Comfort in Ambiguity
Influencer Marketing has long been seen as the Wild West for companies and ad agencies uncomfortable with relinquishing control. After years of intimidating more conservative marketers, these new-age strategies have finally started to gain mainstream acceptance as traditional advertisers. The challenge for today’s influencer campaigns is striking the perfect balance between exerting control over the elements that require controlling, while still allowing for the genius and authenticity that can only stem from the Wild West nature of modern influencers.
Explore the shared attributes of today’s most impactful and memorable influencer programs and learn the key steps to launching an authentic, original, successful influencer campaign that doesn’t lower your established standards on attribution, targeting, and performance.
The Pace and Permanency of Digitally Driven Change
Regardless of your industry, product, or customers, your world looks drastically different than it did ten years ago, five years ago, and if you look closely enough, drastically different than it did one year ago.
Digital Marketing Vision and Strategy – Learn best practices and new approaches based on the nine years of digital marketing insights and expertise I’ve learned from first hand experience at Google and working with hundreds of advertisers. A presentation customized for your industry and audience offering inspiration, as well as practical action items and next steps for attendees.
Consumer Behavior in the Digital Age
Focus on the consumer journey from thought to desire to action to reflection, and how that journey has changed over time. A narrative fully customized for your audience and the decision making path of your consumers, including communications strategies to leverage these insights.
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