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Tiffani Bova

Tiffani Bova

    • Global Customer Growth and Innovation Evangelist at Salesforce
    • Named to Thinkers50’s World’s Top Management Thinkers
    • WSJ bestselling author of GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business
Full Bio
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Delivering a better experience | Tiffani Bova, Customer Growth & Innovation Evangelist, Salesforce

Delivering a better experience | Tiffani Bova, Customer Growth & Innovation Evangelist, Salesforce

Salesforce's Tiffani Bova: Customer Expectations Push Brands to Do Better

Salesforce's Tiffani Bova: Customer Expectations Push Brands to Do Better

Driving Business Growth & Innovation with Best Selling Author, Tiffani Bova

Driving Business Growth & Innovation with Best Selling Author, Tiffani Bova

Tiffani Bova Speaker Biography

Tiffani Bova is the chief growth evangelist at Salesforce and the author of the Wall Street Journal bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business. Bova has been named to the latest Thinkers50’s list of the world’s top management thinkers and is a welcomed guest on Bloomberg, BNN, Cheddar, MSNBC, and Yahoo Finance, among others. She also contributes her thinking to publications including Harvard Business Review, Forbes, Entrepreneur, Diginomica, Quora, Thrive, Rotman School of Management and Duke Dialogue Review. She is a change maker who’s thought-provoking and forward-thinking insights have made her a frequent guest on a variety of industry-leading podcasts and live broadcasts.

As host of What’s Next! with Tiffani Bova, an iTunes’ all-time business and management bestseller and a top sales podcast according to Top Sales Magazine, Bova has interviewed a growing number of exceptional humans including Arianna Huffington, Chester Elton, Dan Pink, Ginger Hardage, Bonin Bough, Mark Victor Hansen, Seth Godin and Tom Peters.

Bova is a top Twitter influencer in Business Growth, Customer Experience, Digital Transformation, the Future of Work, and Sales. She was named one of Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter, a LinkedIn Top Sales Expert to follow in 2018, 2019 and 2020, a Top 100 Women in Tech, a Brand Quarterly Magazine Top 50 Marketing Thought Leader, and one of the most Powerful and Influential Women in California according to the National Diversity Council.

Her book Growth IQ was one of 800-CEO-READ’s top 5 strategy and leadership books of 2018, the #1 Salesforce, Dreamforce Bookstore seller in 2018 and continues to be a monthly bestseller on Porchlight (formerly 800-CEO-Read) in 2019 and 2020.

Having delivered over 500 keynote presentations on sales transformation and business model innovation to over 400,000 people on six continents, Bova is highly sought-after keynote speaker. Prior to working with Salesforce she was a sales, marketing and customer service executive for startups as well as Fortune 500 companies where she was recognized as being one of the first to develop a robust go to market model for cloud based solutions, and indirect channel strategies to accommodate changes in buying behavior. She left the corporate world and joined Gartner becoming a Distinguished Analyst and Research Fellow where she won the Thought Leadership award and earned accolades from the best leaders in the technology world for her cutting-edge analysis and her skill at architecting bold new strategies for sales and growth.

Bova’s time on the front lines of sales, marketing and innovation, combined with her insightful candor, has resulted in a unique perspective that continues to inspire businesses and individuals to get smarter about the choices they make, think forward and increase their Growth IQ.


To book Tiffani Bova for your next event, call Executive Speakers Bureau at 901-209-0190.

The Great Reset

As we learn from the times and think forward, there are a lot of actions we can take to ready ourselves, our businesses and our customers for growth. The great reset isn’t a new normal. It’s a shift in our mindset that pushes us to pause and reflect on the past, respond to the present, and rethink the future. What can we control? Our attitude. Our actions. What can we do together to get back to growth? Energize our teams. Set a clear direction. Get closer to our customers.

In this fresh perspective keynote, Tiffani shares what it takes to stay relevant and build a bias for existing customers to enable continued growth together – and make smarter business decisions now and in the next future.

The New Customer Experience

The fastest way to get your customers to love your brand, is by ensuring your employees love their jobs. That is why the customer experience continues to be a strong differentiator and signature path to growth. Connecting an entire organization to the needs of the associate and the customer is proven to propel performance and help businesses of all sizes maximize retention, avoid a growth stall, and find innovative ways to better service existing clients and reach prospects.

In this keynote, Tiffani tackles the hard topics head-on—taking a straight-forward, front-line look at the mindset, strategies and tactics used to inspire innovation and develop an employee first, customer-centric organization capable of thinking forward and growing together now and in the next future.

Growth is a Thinking Game

The one thing about growth is it is never one thing. Growth is a thinking game. To achieve it, we must find new and different ways to ignite a beginner’s mind that is open to new ideas and ways of doing things. The pandemic was a black swan event that put an end to business as usual. In a matter of hours, days and weeks, the impact of COVID-19 forced entrepreneurs, leaders and businesses of all sizes to reimagine the future and build a resilient response to the crisis—finding new ways to stay connected and work together to create and uncover opportunity, as well as solve challenges locally and globally. Although some businesses faltered, many more have survived and even thrived because of a determination to think forward.

In this keynote, Tiffani motivates attendees to get comfortable being uncomfortable, take action and find new, different and better ways to grow together now and in the next future.

The Future of Sales

Since the advent of business, sales strategies have evolved in response to changing market context and customer demands. Today the gap is widening between what buyers want and what sellers can deliver. The pandemic has shaken up customers’ circumstances with unprecedented scale and speed. As a result, 79% of sales reps say they have had to quickly adapt to a new way of selling. Furthermore, sellers are contending with a flood of changes themselves. Between new responsibilities, new metrics, and an increase in sales motions, everything is on the table.

The future of sales is being led by the vast array of technology capabilities companies now have as their disposal including AI, Machine Learning, CRM, Video and Analytics. But technology isn’t the only area being considered. Reimagining teams, organizational structures, partnerships and selling processes will become top of mind for companies looking to achieve growth.

In this fresh perspective keynote, Tiffani shares her insights on what it takes to avoid a “crisis of complexity” and build a bias for existing customers that enables businesses to make smarter decisions and grow more profitably now and in the next future.

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