901-754-9404
My List0

We've now made it easier for you to research and save your favorite keynotes speakers. Click on the + sign to add a speaker to your Speaker List and email your favorites to colleagues and friends.

Grant McCracken , Social Media Speaker

Grant McCracken

    Author, Chief Culture Officer
Full Bio
Fee Range

$10,000 - $15,000

Travels From

Connecticut

Culture to Advance Innovation: Grant McCracken at TEDxHarlem

Culture to Advance Innovation: Grant McCracken at TEDxHarlem

Trained as an anthropologist (Ph.D. University of Chicago), Grant McCracken has studied American culture and business for 25 years.

He has been featured on the Oprah Winfrey Show and worked for many organizations including Timberland, New York Historical Society, Diageo, IKEA, Sesame Street, Nike and Kimberly Clark.
He started the Institute of Contemporary Culture at the Royal Ontario Museum, where he did the first museum exhibit on youth cultures.

He has taught at the University of Cambridge, MIT and the Harvard Business School.

He is a long time student of culture and commerce. Many academics prefer to look askance at interactions of culture and commerce.  He has explored this theme in two books: Culture and Consumption I, and Culture and Consumption II.

He has also looked at how Americans invent and reinvent themselves.  He had explored this theme in two more books: Big Hair and Transformations: identity construction in a contemporary culture.

He is the student of American culture. Plenitude published in 1997 looked at the new explosive growth of contemporary culture. In Flock and Flow, he shows how contemporary culture and commerce change.

Two years ago, Grant McCracken published a book called Chief Culture Officer with Basic Books that argues that culture now creates so much opportunity and danger for the organization that need senior managers who focus on it full time.  He is hoping this will create a new occupational destination for graduates in the arts and humanities.  

This spring McCracken is publishing a book called Culturematic with the Harvard Business Review Press.

To book business culture speaker Grant McCracken call Executive Speakers Bureau at 901-754-9404.

Chief Culture Officer

This talk comes from Grant McCracken's award winning book of the same title.  The ability to understand and act on culture is becoming the corporation's new competitive advantage.  Some corporations do it well: Nike, Apple, Starbucks.  Others have done it badly   It is time for the corporation to improve its game, to get as good at culture as it is at management, finance, human capital and technology.  Culture is our "last mile," the core competence the corporation must master now to flourish in the world.  This talk is filled with many great examples and how tos.

10 Tools: How to Build Brands in a Digital World

The digital revolution is changing what the consumer wants from the brand.  We are beginning to see that brands and consumers can work together, in the creation of new content and value, in new acts of collaboration.   It's time for brands to dive into the digital revolution.  The opportunities are astounding.

Financial Marketing: Climbing the Value Hierarchy

Looks at the big problems that interfere with marketing for capital markets. Specifically, it looks at three generations of this marketing: 1) the early days, 2) best practice right now and 3) what the future holds. Financial services have been perhaps the most challenging area of marketing. Consumers are often confused, innumerate and frightened. But this means there are tremendous opportunities for those prepared to break with the old paradigm and embrace a cultural approach.

How I Almost Lost Control of my Bladder on the Oprah Winfrey Show

American culture is more and more a celebrity culture.  But we don't really understand why celebrities matter so much to us, and this means that the corporation has much to learn here.  (The art of celebrity endorsement is particularly terrible.)  This talk is about what our love of celebrities says about us as a culture, and how we can turn this knowledge to our advantage in the marketplace.  

Speaking Topics:

Related Speakers

Daniel  Newman

Daniel Newman

CEO

Geoffrey Moore, Business Trends Speaker

Geoffrey Moore

Business Strategist

Randy Pennington speaker, Management Speaker

Randy Pennington

award-winning author

AmyK Hutchens Speaker

AmyK Hutchens

International

Janine Shepherd, Speaker

Janine Shepherd

Champion Cross Country Skier Who's World Changed in an Instant

Keith Ferrazzi Speaker

Keith Ferrazzi

#1 NY Times Bestselling Author of Never Eat Alone

Jack Uldrich Speaker

Jack Uldrich

Acclaimed Global Futurist

Eric Siegel Speaker

Eric Siegel

Renownded Expert in Predictive Analytics and Data Mining

Robert Safian Speaker

Robert Safian

Founder of The Flux Group

Doug Hall, Business Communications Speaker

Doug Hall

Innovation Culture Expert

Hugh  Herr

Hugh Herr

Head of the Biomechatronics Research Group at MIT

Amy Lynch Speaker

Amy Lynch

Expert on Generational Diversity in the Workplace

Reviews

Testimonials

"What stands out about the times I have worked with Executive Speakers Bureau is their lightning-fast response time. ESB’s account exec..

Keynote Speaker

"I've worked with Richard and ESB for many years and he's always able to deliver for us. He works hard to meet your speaker goals within the ..

Chem Dry

"Angela is the best!!! I can always count on her honest feedback about speakers. She helps me look like a hero to my company!"

Testimonials | Medtronic | Executive Speakers

"ESB continues to deliver great options for us as we plan our event each year."

Testimonials | Arkansas Heart Hospital | Executive Speakers

“I am banging my head against the wall right now for all the times I have done this without using Executive Speakers Bureau. This ..

Clorox Client

"The conference was an immense hit – we certainly raised the bar in our company on how conferences are planned and executed. You and yo..

Testimonials | Benchmark Global Hospitality | Executive Speakers

"Johnny Cupcakes was a hit last night! Thank you both so much for all of your assistance through this process, it has been such a positi..

Johnny Cupcakes | Testimonials | Executive Speakers

"You all were awesome to work with and helped make my life easier when planning these events. Thanks so much!” 

 

Testimonial

"Thanks so much for working on this engagement with us. It’s been a very pleasant experience. We will definitely include ESB in our sea..

Testimonial

"They have booked me to speak at events for over a decade and their professional approach and client focus is unmatched in the industry. I am..

Garrison Wynn, Sales Speaker
Need Suggestions? Have Questions?

Need Suggestions? Have Questions?

Call to discuss how we can you help find the right speaker(s) for your organization.

Get Ideas in 1 hour or less

Executive Speakers Bureau consistently receives praises about our speed and efficiency. From the beginning of your event planning, our extensive online speaker database and resourceful staff allow us to quickly equip you with the best speaker for your event.

Need a last minute speaker? No worries. Our speed and efficiency help us give you ideas for speakers in one hour or less.

Please fill in information below