Join the Conversation Because It's Going on Without You: Building an Authentic Brand
As one of the first ten employees at Facebook, Kevin Colleran intimately understood what made the social networking giant so successful: a focus on user experience that was unhampered by intrusive ads.
In this presentation, Kevin Colleran helps corporations understand what too many do not: the conversation about your brand is going on whether you are online to represent yourself or not. With wit and amazing industry insight, he espouses the importance of going to where the customers are and shaping your own company's narrative - before a disgruntled customer or bloodthirsty competitor does it for you.
The Evolution of Facebook
Using his experiences as one of Facebook's pioneering employees as a springboard, Kevin Colleran describes the management strategies that helped the company grow from a few-person operation (with its East Coast headquarters in a New York apartment) to an $80 billion corporation and a global icon. In this fascinating speech, Colleran shares insightful and humorous anecdotes about his time at Facebook, drawing on real-life examples of how the company managed to stay fresh and innovative even in a flagging economy. He also shares how Facebook will evolve in the coming years (including why it will never have a "dislike" button!), offering a perspective on innovation that will inspire and energize audiences.
Company Culture & Workplace Cultivation: Protecting Your Company's Most Important Asset
How would you like to have meetings that always end on time? How about a weekly meeting with your CEO where you could ask anything - and get an honest answer? Or a yearly "field day" with the whole company or overnight "hackathons" for the entire workforce? This is the company culture at Facebook, a company that - even while navigating exponential growth over the course of a few short years - has managed to maintain a workplace that hinges on open communication and respect for time and talent. From offering rent credits and free meals to designating "meetingless" days once a week, Facebook's unique company culture has kept its workforce happy and productive.
In this illuminating keynote, Kevin Colleran - one of the first ten employees at Facebook - offers a fascinating look into the Facebook culture, sharing strategies that any company can employ. The key, he says, is simple: treat your workforce as your most valuable asset, and they will become more productive, loyal team players.
The Eyes Have It: Brand Strategy in the Digital Age
Eighty percent of ad dollars are allocated to demand generation ads - a space that has always been dominated by television. But with the rise of DVR and smartphones, it's becoming easier and more convenient to ignore the ads you don't care to see - either by fast forwarding through them or looking down at your phone, laptop, or tablet instead.
Kevin Colleran argues that this shift in consumer attention is a golden opportunity for advertisers if they simply follow their customers' lead and go to where the eyes are. Citing the importance of "living a day in your customer's media mix," Colleran explains how most executives have never actually tried to live like their average consumer and, as such, fail to truly understand how many distractions, ads, data, wireless devices, and other clutter is out there. In this fascinating talk, he explains how companies can enhance their advertising and brand narrative by thinking outside the box... literally.
Lessons from Facebook: Leading a Life of Purpose & Possibility
When Mark Zuckerberg founded Facebook, he crafted a specific vision for his brand and surrounded himself with colleagues who would support and uphold that vision. He put a premium on fostering creativity and innovation, all while adhering to the principles in which he believed.
In this fascinating, personal speech, Kevin Colleran - who was among Facebook's first ten employees and witnessed the brand's rise to cultural dominance - shares the story of Facebook and its evolution. He discusses how and why Facebook was successful, and how its principles of success can be applied to audience members' lives, whether they are in college, looking for their first job, or trying to build a fulfilling career.
