Alex Hunter is a branding and customer loyalty expert. He was part of the team that founded award-winning airline Virgin America, and the Former Global Head of Digital for the entire Virgin Group
He is also the creator and host of multi-award winning travel show, Attaché.
Alex helps some of the world’s biggest organisations bring “WOW” to their customer experience and branding. Past clients include Volkswagen, Twitter, L’Oreal, Pepsi, GE, Ubuntu, Shell, Bosch, Voestalpine, GSK, and IKEA. In his speeches and workshops, Alex show how to create a long-lasting bond with customers by showing the human side of brands, exploring the psychology of brand loyalty, and revealing some of the best tactics for keeping customers happy.
Previously, Alex served as the global Head of Digital for the Virgin Group, curating the entire Virgin brand’s global digital strategy, as well as Sir Richard Branson’s personal digital strategy.
Alex also served as the founding Chief Executive of a venture-backed digital music company, securing investment from the backers of Twitter, Tumblr, Medium, and Kickstarter. He steered the company from pre-alpha to a Series A financing, a successful international M&A deal, and multi-national growth in under a year.
Alex served on the Board of Trustees for the UK non-profit Drinkaware. He has also served as an advisor to the Prince of Wales’ Rainforest Trust specifically around the use of social media and engagement to propagate the Trusts’ message.
Alex’s work has been featured in the best-selling book “The Whuffie Factor” by Tara Hunt, he was profiled in the best-seller “Insites: 20 conversations with the biggest names in the web community”, and he has been featured in magazines, TV interviews, and blog/websites around the world.
Alex is a highly sought-after speaker, appearing all over the world at major industry events such as ad:tech, Future of Web Apps (London, Las Vegas, Dublin, and Miami), Thinking Digital, Marketing 2.0, iStrategy, Tech4Africa, MARKA, and Internet World. He’s also spoken at private events for organizations such as Cisco, Deloitte, Infosys, Procter & Gamble, O2, Nationwide, CapitalOne, FedEx and the BBC.
Alex currently splits his time between the UK and Northern California.
Why Should I Love You? Creating enduring loyalty in a connected world
Brand 2.0 - The future of branding, marketing and customer service
Angel investment and the future of entrepreneurship
Social Media and the zero-budget marketing experience
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