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Bobby Jones, keynote speaker

Bobby Jones

    • Building Purpose-Driven Brands for the 21st Century
    • Good is the New Cool
    • Expert on Purpose-Driven Marketing & Conscious Capitalism
Full Bio
In Person-Fee 🛈

$20,000 - $30,000

Virtual Fee:

$15,000 - $20,000

Travels From

New York

Marketing to Millennials

Marketing to Millennials

Bobby Jones: The Good is the New Cool Model -- 7 Principles to Market Like You Give a Damn

Bobby Jones: The Good is the New Cool Model -- 7 Principles to Market Like You Give a Damn

Bobby Jones is a best-selling author, renowned speaker, conscious capitalism expert, and businessman on an inspiring mission to show individuals and companies worldwide how to be forces for good. Bobby's keynotes and workshops have provided business and culture leaders with an essential roadmap for mastering the key principles of purpose and purpose-driven marketing. His work helps leaders drive growth and impact and find lasting fulfillment and meaning in their work, igniting a fire in them that has transformed their lives and the world for the better.

At the height of his career as a marketing executive, Bobby experienced a lack of meaningfulness in his life. He often wondered if his work was making any real difference in the world and searched for a way to pay the bills while doing work with a higher purpose. He knew he was not alone. Many of his colleagues working in agencies, brands, and culture felt a similar void in their work lives.

With a burning desire to live a more fulfilling life, Bobby went on a self-discovery journey to find his purpose in life. The Story of The Two Wolves inspired him. He realized that in a culture that seemed to be feeding people's divisiveness, greed, and disregard for others, and our planet, he wanted to use his talents to show people in business and culture how to find purpose as powerful forces for good. This clarity of purpose led to his first book Good is the New Cool: Market Like You Give a Damn (co-authored with Afdhel Aziz), a bold manifesto and how-to-guide to do well by doing good, which became a best seller.

Since then, Bobby has helped ignite and serve a global movement using culture and commerce to create a better world. His work has helped people in over 147 counties to develop solutions to global challenges. His talks, consultations, and workshops have provided some of the biggest companies, NGOs, and celebrities with the tools to unlock their purpose and grow their businesses and brands by serving others.

Good is the New Cool: How to Market with Purpose
In this inspiring and motivational talk, Bobby Jones shows how marketing (and marketers) can be a force for good and market with purpose, by balancing profit with the ever-evolving needs of their consumers and communities.

How to Grow Your Business with Purpose
The age of conscious capitalism is here. The choice is clear—master the pivot to purpose, or cede future market share to your competition. In this thought-provoking and inspiring talk, Bobby Jones illuminates the 9 essential strategies you need to make the quantum leap that will future-proof your business.

How to Build a Culture Rooted in Purpose
Today, 87% of employees are disengaged in their work - what a waste of talent. What if you could turn that around, ignite the passion in your teams, and unleash their true potential? In this moving talk, Bobby Jones shows you how to activate purpose in your team so your organization can experience a quantum leap in psych and productivity.

How can your business or brand help support the Black Lives Matter movement?
Businesses are eager to do their part in supporting the Black Lives Matter movement. At the same time, they want to find a way to do it right, in line with their authentic voice, history and existing initiatives. In this empowering talk, Bobby Jones provides a framework for how your brand or business can think about engaging your stakeholders as allies to support greater internal diversity, inclusion, and external initiatives that contribute to meaningful and lasting change.

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