Meet

Cate Trotter

Top 100 Most Influential Retail Experts in the World

Former Head of Trends at Insider Trends, who has advised and inspired global brands including Chanel, Samsung, Lego, Mercedes, Nike and Microsoft
Trotter translates daunting technological jargon into fresh approaches retailers can apply to better serve their customers

Speaker Fee:

$10,000 - $15,000

Virtual Fee:

$5,000 - $10,000

Travels From:

United Kingdom

Book this Speaker

Book Cate Trotter

Speaker Fee: $10,000 - $15,000

Virtual Fee: $5,000 - $10,000

Book Now

Overview
Biography
Featured Videos
Speech Topics
Testimonials

Speaking Topics

Cate Trotter Speaker Biography

Cate Trotter is a globally recognised innovation strategist who helps organisations in retail and the built environment turn complex challenges into measurable growth. A qualified Chief Innovation Officer, she has led innovation on one of Australia’s largest infrastructure projects, using ISO-certified frameworks to identify efficiencies worth millions and to build business cases for projects worth over £1bn in opportunities.

Drawing on 15 years of international innovation experience, Cate has advised and inspired global brands including Chanel, Samsung, Lego, Mercedes, Nike and Microsoft. She has designed and delivered executive workshops, including a programme for Coty that identified $2m+ in savings, and similar strategic sessions for other global firms. Having founded and sold two businesses and built her own digital tools to accelerate innovation, she brings first-hand insight as well as boardroom perspective. She is sought out by senior leaders from Unilever, L’Oréal, Carrefour, Aggregate Industries and Hugo Boss, equipping them with fresh perspectives on what’s next.

Known for her ability to cut through noise, make sense of change and energise audiences, Cate shares non-obvious insights on innovation, AI and transformation. She regularly delivers keynotes to audiences of up to 1,500, equipping leaders to act with clarity and confidence.

Book this Speaker

Featured Videos

2020 Sizzle Reel

2018 Showreel

Cate Trotter – Head of Trends

Scroll

Speech Topics

Signals over headlines – the non-obvious PESTLE for your industry
Cut through media noise to identify the shifts that actually matter. Using structured PESTLE analysis, discover under-reported regulatory changes, demographic surprises and tech developments that will affect your decisions over the next 6-24 months.

Outcome: Walk away knowing which weak signals are about to become major forces, with clear next actions.
Ideal audience: Strategy teams, boards and senior executives who need evidence-based foresight, not fortune-telling.

Beyond the noise – the forces shaping your industry’s next chapter
While everyone chases headlines, the real transformation happens slowly then suddenly. Discover the structural shifts and emerging possibilities that could reshape how your industry works over the next 3-5 years – including the scenarios worth planning for today.

Outcome: Gain clarity about which long-term trends deserve attention now, while they’re still emerging and actionable.
Ideal audience: C-suite executives and leadership teams planning multi-year transformation strategies.

Copy, adapt, benchmark – what the world’s best operators do
The best ideas are already in operation somewhere. Discover how leading operators worldwide tackle your exact challenges – stolen brilliantly from unexpected sectors and surprising geographies.

Outcome: Take home transferable practices from world-class operators, with confidence to adapt what works elsewhere.
Ideal audience: Operations directors, innovation teams and executives who know that borrowing brilliance beats reinventing wheels.

AI that pays its own way – uses saving money right now
Forget ChatGPT party tricks. See how smart organisations use AI for both radical efficiency and breakthrough innovation – from eliminating grunt work to discovering impossible solutions.

Outcome: Identify AI opportunities that deliver value in weeks not years, whether that’s cutting costs or creating entirely new capabilities.
Ideal audience: Leaders who want AI that transforms the business, not just the buzz.

No-theatre innovation – turning experiments into earnings
Most innovation is expensive theatre. Learn the specifi c techniques that separate costly innovation labs from profi t-generating experimentation – with real examples of experiments with impressive results.

Outcome: Master a disciplined approach to innovation that actually delivers, with tactics for selling it internally.
Ideal audience: CFOs, COOs and senior leaders who control budgets and need innovation to show returns, not just PowerPoints.

Culture in the wild – a live safari through the digital signals shaping your industry
Take a fascinating, unexpected tour through what real people are actually doing online. From TikTok subcultures to YouTube microcommunities to Reddit rebellions, see how digital tribes are creating tomorrow’s expectations today – before they hit your boardroom. Join a live safari into the niches shaping tomorrow’s customers and markets.

Outcome: Decode the online behaviours and conversations that predict what your customers will demand next.
Ideal audience: Leadership off sites, marketing teams and anyone who needs to understand where culture is heading, not where it’s been.

Book this Speaker

“Very good presentation – one of the best in years. Thank you.”

Managing Director, RunBreeze

“Being able to stay ahead of the game and identify future innovations has been incredibly valuable. With a relaxed style and presentations jam-packed with relevant and new facts, stats and ideas, we would highly recommend Insider Trends to any forward-thinking organisation.”

Business Engagement Manager, The British Library

“It was so great to hear you speak. Your presentation was very thought provoking and inspiring. My colleague and I had a good follow-up conversation about it afterwards. I like the way you present, it’s very clear, there’s solid information, and you bring your personality in. We could have listened to you for much longer. Thank you!!”

Senior Design Manager, Bultmann Design Works, Bremen

“Insider Trends brought a knowledge and expertise on market and product trends, adding the right level of credibility and gravitas. Their input added value, and I wouldn’t hesitate to work with them again.”

Senior Manager, Global Product PR, Philips

We loved Cate’s energy and confidence! I’d recommend Insider Trends to businesses embarking on a digital journey.

Retail Commerce Lead, IBM

“We enjoyed Cate’s dynamism and, of course, professionalism. My team was very happy with the session, I heard that it has been a very long time since they had such level of performance.”

Chanel, France

The day was remarkable. You were terrific. That was something like the first time I had the opportunity of riding one of the roller-coasters where you are suspended from the rail above instead of riding in a car. It was exciting and fast paced and I was whipped about and now I want to ride again.

Furniture Marketing Group (FMG)