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Meet

David Meerman Scott

Business Growth Strategist, Entrepreneur, VC Strategic Partner
  • WSJ Bestselling Author of Eleven Books, latest is Fanocracy
Speaker Fee:
$20,000 - $30,000
Virtual Fee:
$10,000 - $15,000
Travels From:
Massachusetts
David Meerman Scott
Book David Meerman Scott
Speaker Fee: $20,000 - $30,000
Virtual Fee: $10,000 - $15,000

David Meerman Scott Speaker Biography

“You create a Fanocracy by changing the way you think about your customers.”
– David Meerman Scott

If the changes thrust upon us by the coronavirus did anything, they affirmed how much we value human connection in our daily lives. David Meerman Scott, who helps companies and organizations define strategies to grow business, has been researching this idea of human connection for some time. He spotted the online content revolution in its infancy and wrote five books about it including The New Rules of Marketing & PR, the definitive book on the topic, translated into 29 languages. Now, David’s identified a seismic shift underway. Overwhelmed by nonstop superficial online communication, people are hungry for true human connection. Smart companies and organizations are winning by applying the elements of fandom –it’s not just for celebrities anymore…it’s rocket fuel to grow business.

David’s eleventh and latest book, Fanocracy, written with his millennial daughter Reiko, reveals the science behind fandom –the power of making business personal. He establishes how and why people become passionate about the things they love and how any company can create a fanocracy to harness the most energetic customer force in the world: die-hard fans. Companies and organizations of all sorts are doing it, including those from the most unlikely industries. David’s high-energy presentations highlight strategies and success stories of business fandom using bold images and video to energize and inspire audiences.

David’s ideas have captured the attention of respected firms and organizations all over the world –having spoken in over 40 countries and on all seven continents. His groundbreaking strategies don’t just slap new tools onto dusty old strategies –they reinvent the way to engage the marketplace.

The top-selling book by David is The New Rules of Marketing & PR, a Wall Street Journal bestseller in its 6thedition with over 400,000 copies sold. It is available in 29 languages and used as a text in hundreds of universities and business schools worldwide. Real-Time Marketing & PR and The New Rules of Sales and Service have each broken new ground with fresh ideas. David is co-author of Marketing the Moon (and contributing producer of the 2019 PBS documentary it inspired, Chasing the Moon) and Marketing Lessons from The Grateful Dead. David’s next book is co-authored with his daughter, Reiko, and reveals how the power of fandom –long understood in the celebrity world –can be harnessed by business.

David is the pioneer of Newsjacking, a business growth strategy so successful that it is now listed in the Oxford English Dictionary: “In the space of a few short years, newsjacking has gone from an experimental technique to a staple in every social media-savvy marketing department’s arsenal. Its contemporary iteration, however, dates from the early twenty-first century, as first popularized by marketing and sales strategist David Meerman Scott.”

David is a globalist with real-world experience building businesses and a sharp eye for the bigger marketplace. He moved to Tokyo at age 26 to establish the Japan office of a Wall Street Real-Time economic advisory firm. He worked for global Real-Time media companies in Tokyo for seven years and Hong Kong for two. David was Asia marketing director for Knight-Ridder in the mid-1990s before moving to the Boston area where he was marketing VP for two publicly-traded U.S. companies. Losing his job following thesale of NewsEdge to Thomson Reuters delivered David the gift of reinvention as a strategist advising organizations on the new realities of agile, Real-Time business.

David is a co-founder and partner in Signature Tones, a sonic branding studio. Signature Tones works with clients to create sonic logos and original music for use perfectly in tune with their brand. Sonic branding includes original music that is used in videos, podcasts, products and services, as walk on music for speaking engagements, in TV and radio commercials. David is an advisor to emerging companies who are working to transform their industries by delivering disruptive products and services. Besides delivering success as a member of the board of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant), and on the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013) and GrabCAD (successfully sold to Stratasys in mid-2014), his current portfolio of advisory clients includes HubSpot, where he has served since 2007, (successful IPO in 2014), digital selling firm Vengreso, Mynd, Harmony, YayPay, SlapFive, ExpertFile, and InstaViser as well as non-profits including the Grateful Dead Archive at University of California/Santa Cruz and HeadCount. He is also a strategic limited partner and advisor to Stage 2 Capital, a go-to-market venture capital fund investing in and advising companies scale sustainable revenue and healthy growth.

To book David Meerman Scott call Executive Speakers Bureau at 901-754-9404.

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Featured Videos

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David Meerman Scott – Fearless Selling
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Speech Topics

FANOCRACY – THE POWER OF MAKING BUSINESS PERSONAL
Fandom is not just for celebrities anymore. Forward-thinking companies have found that it’s rocket fuel for business growth. They’ve created fanocracies which value customers differently and harness their passions to make business personal. In this talk, David Meerman Scott unpacks the science behind fandom that he and his millennial daughter Reiko uncovered when writing Fanocracy. Audiences learn from inspiring examples of offbeat and mainstream businesses and organizations – even those from seemingly fan-impossible mundane categories like car insurance and enterprise software – that have harnessed passion to create fans, both external and internal, to win big.

THE NEW RULES OF MARKETING AND PR
The way most companies sell is not aligned with the way people buy. Engaging customers on their own terms is a huge growth opportunity. In this presentation, David Meerman Scott unpacks fresh, measurable and low- and no-cost strategies to instantly and directly reach your audience. Scott’s high-energy presentations shine a light on the best examples of success from a wide variety of large and small organizations – from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses. He inspires people with confidence to try new ways to get found at the exact moment buyers are looking. Social media are the tools but it’s the Real-Time mindset that drives strategy in a world where speed and agility win – not the biggest budget. Learn how to win hearts and minds of the people crucial to your success and profitability.

Turning Customers into Fans in Challenging Times
This presentation will talk about how the pendulum has swung too far in the direction of superficial online communications at a time when people are hungry for true human connection. In today’s challenging world, we all have an opportunity to use online media, especially video, to reach people and create those powerful connections that build fans.

 

BEYOND THE KEYNOTE
David Meerman Scott is available to deliver sales and marketing workshops or coaching sessions. In them he provides a step-by-step framework for implementing Real-Time sales or marketing/PR strategies. These sessions drill down to explore tactical, actionable plans to reach buyers directly and in Real-Time and create a fandom-based approach to nurturing your most important relationships. Please inquire for specific details.

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“Ranked number 3 in overall satisfaction among 224 presenters at the Microsoft Worldwide Partner Conference. Very impressive. Thank you for delivering a session that our partners felt was very valuable. I look forward to working with you next year.”

Microsoft

“David is one of the most popular speakers we’ve ever had at the Vocus User Conference. We’ve asked him to speak on three separate occasions and each one was better than the last. He does a great job using relevant and timely examples and engaging the audience. I believe any organization would be hard pressed to find a better speaker to discuss the convergence of marketing, public relations and social media.”

Vocus

“The highest rated presenter at our Fortune Small Business magazine “Sales and Marketing Summit” – in front of hundreds of our nation’s top mid-market CEOs and executives – David cut through the jargon and provided a practical and example-filled presentation on how executives can actually utilize the Web 2.0 revolution to drive business to their companies.”

Gazelles Inc.

“PwC recently hosted a series of events for Australian Non-Executive Directors with David Meerman Scott. The feedback we received from the Directors was outstanding. Through the use of case studies, stories and research findings, David managed to cut through the hyperbole and present a compelling picture of real time communication and the implications for business. Directors learnt about the role they can and should play as a catalyst for shifting mindsets to get companies engaged in social media. Thank you for an amazing session that is already inspiring change.”

PwC Australia

“David spoke at Synergy, Insight’s Partner Forum event in Oct 2014. David’s energy and enthusiasm, and his messages around content and real-time marketing helped attendees walk away with new content strategy ideas and less FEAR. David helped kick off our most successful partner event to date!”

Insight

“For our leadership conference, we needed someone who could kickoff off the event with thought-provoking energy. David’s high-octane delivery grabbed the audience from the moment he stepped onto the stage, and didn’t let go for 45 minutes. The care David took upfront to ensure the content of his presentation hit just the right note was evident as he masterfully weaved his knowledge of the digital media landscape with humor and imagery that captured the imagination of our attendees. We couldn’t have asked for a better way to launch our event and I highly recommend David to other association executives who are looking for a marketing expert who can get their leaders thinking “outside the bylaws.”

National Association of Elementary School Principals

“I first heard the term Newsjacking used by David Meerman Scott. In fact he may have invented the term. That doesn’t surprise me. I have heard David speak several times, and he has been so far ahead of the curve that the future appeared to be a straight line.”

AIIM International

“David Meerman Scott really ‘woke up’ our hospital marketing/PR directors to the ‘New Rules of Marketing & PR’. It was quite exciting and could have been a full day session, instead of just the keynote address. His understanding of new media is lightyears ahead of most people, and I was pleased to have a thought leader kick off my conference.”

QHR

“David embodies two things every seminar or conference organizer wants in an expert speaker —he’s compellingly relevant and thoroughly professional. His innovative strategies for winning with content on the Web were eye-openers for attendees at Hanley Wood’s American Housing Conference. Meanwhile, David managed to boil a half-day’s worth of learning and value into the 20-minute time slot we’d allotted him —and, as they say in radio, he hit the post.”

Hanley Wood Marketing

“David Meerman Scott spoke at our CRM Acceleration Summit as the marketing luminary sharing buyer behaviors and smart marketing trends that are driving message penetration today. We also offered David’s highly acclaimed book to every attendee, which was well received as a continuance to David’s presentation. Our only mistake was to not make David our keynote speaker and give him more presentation time as our audience of sales and marketing executives claimed that he had the best presentation and offered the most valuable information. I would strongly recommend David as a keynote speaker at executive level events.”

SugarCRM, Inc

“David Meerman Scott was live at our headquarters when he spoke to our worldwide sales and marketing team with live video and WebEx feeds to offices in three countries and many U.S. cities. David’s presentation was informative, interesting and the case studies made it immediately relevant to our business. Many of the global team members commented that they couldn’t wait to get back to their desks to try out some of David’s techniques. That’s exactly the response we had hoped to receive.”

Wiley