INNOVATION
Innovating Through Chaos How to Create the Future
In our era of chaos and disruption, there exist countless great opportunities within our grasp; however, most smart and successful people miss out. It’s too easy to retreat from disorder and cling to the past, warns Trend Hunter CEO Jeremy Gutsche. Our potential is limited by the seven traps of path dependency, which cause us to repeat past decisions. They can limit us from seeing the potential of what could be. If you could overcome these traps, what could you accomplish? How much more successful could you be?
Moreover, times of chaos cause people to retreat. But many of the most iconic brands in the world were actually founded during periods of recession, including: Apple, CNN, Uber, HP, Disney, Microsoft, Pinterest, Square, Fortune Magazine and dozens more. Chaos creates opportunity, always, if you know where to look.
Applying the insights from his new book Create the Future, Gutsche teaches audiences how to think disruptively—providing specific steps and tactics for creating real change, battle-tested by the world's top innovators.
DISRUPTION
Being Recession-Ready How to Prepare for the Biggest Wave of Change
Tensions between the U.S. and China. Rising interest rates from central banks. The United Kingdom’s impending exit from Europe. All of these warning signs seem to point to a global economic recession heading our way. Meanwhile, history continues to experience its highest rate of change. So how do we prepare? While conventional wisdom, and evolutionary instinct, may compel us to stick to the status quo, now is the time to disrupt. Otherwise, we run the risk of being disrupted.
Back in 2009, Trend Hunter CEO Jeremy Gutsche wrote his first book. A how-to manual for strategic innovation, Exploiting Chaos showed us how periods of uncertainty are actually conducive to success. Gutsche helped readers and clients alike navigate risk, flip crisis into opportunity, and paradoxically, thrive during times of loss. With his trademark provocative thinking, Gutsche once again addresses the geopolitical factors shaping our world today; helping us identify the unseen potential for growth, innovation, and seismic, industry-shifting disruption. We are not preparing for what will happen, says Gutsche, we are preparing for what could be. In this keynote, Gutsche shows us how to bypass the neurological traps holding us back, and implement powerful tactics for meaningful change.
INNOVATION
Better & Faster How to Get BETTER at Adapting to Change and FASTER at Making Innovation Happen
Based on his New York Times bestseller and work helping 500 brands, billionaires and CEOs to accelerate innovation, Jeremy Gutsche’s most popular keynote will ignite your audience with tactical takeaways and next steps to help your team get the most from the event. A core problem threatening business today is that people fail to adapt—or that they don’t know how close they are to even better ideas. After 10,000 years of evolution as farmers, we are pre-wired with a series of neurological traps that block smart teams and successful people from realizing their full potential. In this keynote, attendees will learn how to find their next level and will get the tools, takeaways, and an innovation assessment to ensure they are equipped to make change happen. A short video of this innovation keynote is the #1 most watched innovation keynote video in history, with nearly 11 million views.
Starting in 2017, Gutsche launched a series of new innovation assessment tools. In short, each attendee answers a series of tradeoff questions that unlock their unique innovation strengths and weaknesses regarding the future. Then, Gutsche uses this overall assessment to customize his keynote and provide a series of cultural insights about what, specifically, makes your company unique compared to other top innovators.
ARTIFICIAL INTELLIGENCE
AI and the Super Future Here’s How It Will Reshape Everything
Artificial Intelligence isn’t the future—it’s now. Founder of Trend Hunter and consultant to companies like NASA, Visa, Adidas, and McDonalds, innovation oracle Jeremy Gutsche wants to redirect the way you think about your future, which will inarguably be mechanized by and around AI. In this dazzling, fast-paced talk, Gutsche guides you and your audience through the different forms of AI that we’ll be working with, and how they’ll change the way we interpret and use data, modify interfaces, and eventually move beyond human intelligence. Gutsche outlines the projects coming down the pipeline, including mind-reading technology and bio-enhancements that can help people walk, improve vision, and even turn our eyes into literal cameras. In light of these massive advancements, Gutsche asks: how can you harness AI to your advantage? It can improve recommendations, personalization, and content. It can help us gain new insights into our data, and identify useful patterns. It can also make the world a more sustainable, environmentally-friendly place. Gutsche will show you how to envision AI as a significant part of your future—and then implement it.
INNOVATION
How to Win the Future Break Rules, Change Minds, Predict Opportunity & Change Your Future Forever
What great opportunity is close within your grasp? Your life, your future, your career is determined by a much smaller number of critical decisions than you might like to admit? What if you could make those decisions better? What are you currently missing out on? What if you could make just a handful of “much better” decisions? In this talk, Jeremy Gutsche will teach you proven tactics to overcome the five traps that block successful people and high-performance teams from innovating, changing and adapting to what’s next.
CORPORATE CULTURE
Creating a Culture of Innovation : How to Make Innovation and Change Actually Happen
Culture isn’t just one aspect of the game, easily brushed aside as superfluous. It’s the entire game. In fact, culture drives everything within a company—from the words we use to describe success and failure, to the ways we interact and communicate within and without. And subtle shifts in how we create our communities can mean total transformation—for the worse, and for the better. Join Jeremy Gutsche, an expert in change leadership, as he shows you how the world’s most inspiring companies organize their missions, values, and ethics, and how they orchestrate unique environments that breed success. The core of any progressive company culture lies in finding your purpose, he argues—the passion, urgency, and importance behind your brand. How well have you expressed your principles? How deeply embedded are your values? How do you inspire loyalty and dedication—and give back to the people who take up your cause? Based on over 1,000 interviews with innovation leaders, and tens of thousands of people who have taken his Innovation Assessment, Gutsche unpacks the value of defining, and upholding, a culture that makes clients, partners, and employees get excited about what you do.
* Note: this session includes a free innovation assessment for each individual as well as a free group innovation assessment. The assessment will provide each individual with 10 pages of specific insights into how they innovate and lead differently than their peers, which will help to personalize the session. You can also receive a group innovation assessment to understand more specifically how your group compares to the world’s top innovators, enabling Gutsche to better tailor his content, takeaways, and workshops to your company.
WORKSHOPS & INTERACTIVE
Innovation Accelerator & Custom Workshops High Impact Solutions for High Importance Problems
From NASA to Universal, Jeremy Gutsche’s organization, Trend Hunter, helps more than 500 of the world’s top innovators find BETTER ideas FASTER. Focused 100 percent on your company, the workshops are high-impact, high-intensity experiences that the world’s leading companies, billionaires, CEOs and NASA have relied on to either:
1. Dramatically accelerate innovation;
2. Extract the best thinking from their teams;
3. Prototype scenarios of their future; or
4. Make change happen when change is hard.
Gutsche’s innovation keynote and workshops helped: NASA prototype the journey to MARS, the top 200 from Microsoft prototype cultural change, the top 50 from Victoria's Secret better understand their customer, the top 250 from NBC prototype their long term future, the top 80 from Chicago Tribune reinvent their strategy, and hundreds of other brands and billionaires to prototype a better future.
