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In 1993, Larry Chase founded what many consider to be the first marketing firm on the Internet. In Larry Chase's book, Essential Business Tactics for the Net, 2nd Edition, he shares with readers the lessons he learned, the secrets he kept, and the winning strategies garnered from his experiences and from those of his clients. Some of those clients include Con Edison, 3Com, EDS, New York Life, AutoByTel, Liberty Mutual, Time Warner, and numerous others, both large and small.
Before becoming an Internet expert, Larry Chase was a strategic award-winning writer for many New York advertising agencies, such as Young & Rubicon, DDB Needham, and Backer Spielvogel Bates. He worked on consumer goods, business-to-business accounts, radio, print, television, and direct response. When he found he was writing for a medium he was not watching much anymore, he decided to write for a medium he was passionate about, the Internet. With 16 years experience in traditional marketing, Larry Chase is qualified to help his Fortune 500 clients discern which classic marketing principles endure, and where the new Internet thinking must begin; he has integrated understanding of both traditional and Internet media.
Larry Chase is the publisher of Web Digest For Marketers (WDFM), the first online marketing newsletter. Each month, over 150,000 people read its reviews, over 1,300 web sites point to it, and several publications either quote from WDFM or suggest readers subscribe to it. WDFM reviews have been syndicated to Advertising Age, Direct Marketing News, Business Marketing Magazine, and others. Due to his online marketing pioneer status, The New York Times, Business Week, USA Today, Inc. Magazine, CNN, CNBC, and CBS query him regularly for his insights on the Internet.
An internationally recognized speaker about the Internet and E-Commerce, Larry Chase has presented at the Direct Marketing Association, Fidelity Investments, Electrolux, American Society of Travel Agents, Nationwide Insurance, National Leasing, the Dutch Marketing Society, Digital Equipment Corporation, Pacific Gas & Electric, NASDAQ, and Sun MicroSystems of Europe. Larry Chase is comfortable presenting in venues from roundtable discussions with CEOs, to a circus tent of over 1000 people. He has addressed trade groups such as The Publishers' Advertising Marketing Association, LegalTech, and the League of Advertising Agencies.
Each presentation is packed with practical advice that attendees can employ as soon as they get back to their desks. Larry Chase points out to each audience where the Internet is going with respect to their industry, the challenges they face, and where the new Internet thinking must begin. 901-754-9404.
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