Twenty Minutes Ahead
Marco Marsan and his New Products Consultancy Marco Polo Explorers have been called by some of the top corporations in the World when the going got tough. “The only way to know where you are going is to understand where you’ve been, you’ve got to get 20 Minutes ahead of the problem”, says the man Mazda Corporation named one of America’s Top Out-of-the-Box Thinkers.
Marco Marsan’s 20 Minutes Ahead speech has lead food companies to financial services companies, including AT&T, Yahoo, Coke, Pepsi, Quaker and Kroger to over $5 Billion dollars worth of profitable growth. You learn about Marco’s patented assessment tool COMBAT, which has become the essential tool for assessing growth opportunities in every category where innovation is important!
There's no room in today's marketing environment for tired marketing theories based on worn out, conventional wisdom. When you want to create viable solutions you have to create a systematic, proven guaranteed to be effective tool to find answers that will ship!
This hard-fought, field-tested 20 Minutes Ahead philosophy drives the success of Marco Polo Explorers, one of America’s top New Product and Services innovation companies—creators of Energizer Hardcase Lantern, Pizza Hut’s Dippin’ Strips, 4-For-All Pizza, Breathe Right Vapor Shots, General Mills Vis-Val Packaging, Absolut New Orleans, Snapple Classic Teas and Pizza Hut Cheesy Bites.
Key Takeaways
Increase your problem solving effectiveness!Create techniques for greater insight development. Create your own ways to feel your customer’s painEvolve your place in the marketplaceDictate operational effectiveness proactively
Stack the Deck / Taking the Guess Work out of Innovation
The process of innovation can feel mysterious and intimidating. Not any longer. Now you can create ideas that dramatically improve sales and business opportunity systematically with the Stack the Deck Process.
Stack the Deck is the powerhouse process employed by Marco Polo Explorers, one of America’s top New Product and Services invention companies—creators of Energizer Hardcase Lantern, Pizza Hut’s Dippin Strips and Four For All Pizza, Breathe Right Vapor Shots, General Mills VisVal Packaging.
When you’re trying to create breakthrough ideas and innovation why leave things to alignment of the stars, serendipity, or to chance. Learn how to Stack the Deck.
Think Naked /Childlike Brilliance
in the Rough Adult World Marco's entertaining and thought-provoking Think Naked Speech delivers much more than a great learning experience. Based on his newest book, Think Naked: Childlike Brilliance in the Rough Adult World, Marsan demonstrates how thinking like a kid helped create Ideas that Ship— like Pepsi Blue, Breathe Right Vapor Shot, Tender Harvest from Gerber, Jif Smooth Sensations, the Energizer Titan Lantern, Quaker Dinosaur Eggs, and more.
A great way to kick off any creative, invention, or new-product-development project. Creative geniuses think like children. Seuss did. Mozart did. Icons of innovation like Thomas Edison and Albert Einstein often spoke about learning from experiences that other people might regard as failures or mistakes. They knew that ALL of their explorations had value. Did you realize that there’s a 98% chance you were once a creative genius! It’s been proven! But something happened! Life’s reality kicked in, you went to school and got all grown up. You learned how to be right, never wrong. You forgot how to think, really THINK!
All is not lost! Think Naked is a journey back to you at your very best, the creative genius you once were. Think Naked is a metaphor for the joy of uninhibited adventure. It’s a symbol for what too many of us have lost—the childlike ability to innovative (with or without clothing)!
This speech isn’t about acting like a four-year-old. Instead Marco gives you the tools for making great things happen in the grown-up world. Right now, dozens of companies—including Procter & Gamble, Cadbury Adams, Yahoo!, Quaker Oats, Gatorade, MeadWestVaco, and many others—are using the techniques you will learn in this session.
Think Naked is an experience you will take part in. You'll laugh, play and absorb some of the best new ways in the world to improve your business and you.
Feel the Pain / Problem Solving Built on Empathy
There's no room it today's marketing environment for tired marketing theories based on worn out, conventional wisdom. When you want to connect with your consumer in a way that goes beyond traditional research, it’s time to Feel the Pain.
This hard-won, field-tested, Feel the Pain philosophy drives the success of Marco Polo Explorers, one of America’s top New Product and Services invention companies—creators of Energizer Hardcase Lantern, Pizza Hut’s Dippin Strips and Four For All Pizza, Breathe Right Vapor Shots, General Mills Vis-Val Packaging.
