Mike Hoefflinger has 25 years of marketing and product experience in Silicon Valley. After working directly for Andy Grove at Intel and as general manager of the Intel Inside program, Hoefflinger moved to Facebook to serve as Head of Global Business Marketing working with Sheryl Sandberg and Mark Zuckerberg. During his nearly seven years there, the teams he built helped dramatically grow the advertising business during Facebook's unprecedented rise to global influence.
He is now an executive-in-residence at XSeed Capital and author of Becoming Facebook, which earned the 2017 Beverly Hills Book Award for Business. Hoefflinger has been featured on Bloomberg TV, SiriusXM, Forbes, the LA Times, HuffPo, Bloomberg Businessweek, Business Insider, Recode, TechCrunch, VentureBeat, Business News Network, Cheddar TV, CEOWorld magazine, KGO Radio, and many others.
Think You Know Facebook’s Story …Think Again, and Learn Along the Way
In the eight years between 2009 and 2016, Facebook went from an also-ran to a world-influencing juggernaut that had grown its users by ten times and revenue by 100 times. Hoefflinger was at Facebook during that time and can dissect what happened, how it happened, and what we can learn from it with an insider’s perspective. Taking lessons from his book Becoming Facebook, Hoefflinger will help you find your "inner Zuck," grow products via your North Star Metric, build big businesses by democratizing something for customers of all sizes, disrupt yourself before someone else does, play the long game, and win the talent wars.
The Secrets of Technology’s Clever-Foolish CEOs
With 25 years of experience in Silicon Valley and having worked for several of them and written the book Becoming Facebook about one of them, Hoefflinger will share three leadership lessons from seven legendary CEOs: Intel’s Andy Grove, Apple’s Steve Jobs, Amazon’s Jeff Bezos, Alphabet’s Larry Page, Netflix’s Reed Hastings, Facebook’s Mark Zuckerberg and Tesla and SpaceX’s Elon Musk. Give missions back their good name, learn the only way to really innovate, and discover how to win at the one thing that matters most.
How "Next" Happens
Having been at Intel during the internet boom and at Facebook during the mobile boom (the subject of his book Becoming Facebook), Hoefflinger has been in the center of how innovation happens for 25 years. In this presentation, Hoefflinger will dissect the keys to inventing the future and talk about what lies ahead in the next ten years. From building the “last screen” (VR and AR) to going from mobile (smartphone) to Mobile (autonomous vehicles) and the AI-AI-Oh! of artificial intelligence, he will provide examples and implications of technologies that will affect everyone and everything.
Soon There Won’t Be Social Media (Because All Media Will Be Social)
After 150 years of evolution in modern consumer media, we have arrived at a moment where the “lenses” of people—and especially our friends—control the way we understand the world. Understanding these lenses, which are run by a few companies that have become wildly influential (Google, Facebook, Snap, Tencent, Twitter), is profoundly important to the way we build products, services and companies. After having spent nearly seven years working at arguably the most important lens—Facebook—and writing his book Becoming Facebook about the experience, Hoefflinger can provide insight into how to effectively be a part of these lenses from (continuing to) know your customer to the secrets of squares and 9:16 and learning to love “Kim Kardashian.”
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