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Former New York City newspaper journalist and public relations firm owner Ned Steele has worked with, and chronicled the achievements of, many remarkable businesspeople and professionals – from the famous to the simply successful. Now Ned shares his best stories and business development strategies with professional service providers, entrepreneurs and organizations that want to reach the same heights.
As a speaker for national, international, and regional conferences, Ned serves up an eye-opening array of insightful, practical, and do-able strategies and ideas for better marketing and business development results.
Ned speaks to audiences of attorneys, accountants, financial planners, insurance, real estate and medical professionals, small business owners and other professionals who want to build their practice and accelerate their growth.
Ned is the author of the books Awaken The Marketer In You and 102 Publicity Tips to Grow A Business or Practice. He is a marketing columnist for AccountantsWorld, Law Practice Today, and Smartpros, and the author of numerous articles.
To book Marketing speaker Ned Steele call Executive Speakers Bureau 800-754-9404.
If you’re in the professional services, there are three key things your people need to know about marketing your practice:
Marketing and business development are just plain different for professional practices and firms. And more challenging. Ned helps attendees see why they may have struggled with marketing in the past, and how to start doing better today– in a way that finally feels right.
Ned’s program engages the mind – and stimulates creative thinking.
He tackles the unthinkable: showing professionals how marketing can almost be fun. Ned dishes out sound advice–in a style that’s down-to-earth, energizing, and just slightly irreverent.
With all the clients he’s worked with, he should have learned something. And he did. Ned Steele has special insights and perspectives on what makes the professional practice tick. And hurt. And grow. Working with so many small professional service providers -- law firms, financial planners, accountants, medical professionals, real estate and insurance professionals – Ned began to understand what they were doing right and what wasn’t working for them.
Looking closely at all their collective experiences, triumphs, and frustrations, he saw patterns emerge. He realized he had uncovered the DNA of a system to market and grow a professional services firm.
That’s what Ned shares with an audience.
Plus, Ned has a genuine affinity for the professional services crowd. (Maybe it’s because his brother is an attorney. Maybe it’s because he relied on so many of these folks as a source when he was a reporter. Heck, he even likes his accountant.)
Whatever it is, Ned enjoys hanging out with this crowd – and his enthusiasm and optimism shines through in every presentation. Ned believes they can succeed in marketing and business development– and he’s determined to do all he can to help them succeed in accelerating growth.
Finally, Ned recognizes that telling this group to go home and do their marketing is a little like sending your kid up to her room to do the homework. So he surrounds his message with lively, entertaining, funny and poignant stories and participation activities.
Sort of like sliding a plate of Twinkies under the kid’s door while she’s tackling that math assignment.
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