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Rasmus Ankersen, Speaker

Rasmus Ankersen

    • The High Performance Anthropologist  
    • Lived and trained with some the best athletes on earth
    • Bestselling author of 'The Goldmine Effect: Crack the Secrets of High Performance' and 'Hunger in Paradise: The War Against Complacency'
Full Bio
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Rasmus Ankersen - The High Performance Anthropologist

Rasmus Ankersen - The High Performance Anthropologist

Rasmus Ankersen: Why do location-based talent goldmines exist?

Rasmus Ankersen: Why do location-based talent goldmines exist?

If it can happen to Nokia, it can happen to your organisation too

If it can happen to Nokia, it can happen to your organisation too

What Football Analytics can Teach Successful Organisations | Rasmus Ankersen | TEDxManchester

What Football Analytics can Teach Successful Organisations | Rasmus Ankersen | TEDxManchester

Rasmus Ankersen Speaker Biography

Rasmus Ankersen, alias The High Performance Anthropologist, is the only speaker in the world to have literally lived and trained with the best athletes on earth. For six months he travelled the globe, to live with the fastest people on earth in Jamaica, to train with the boys of the Brazilian favelas, the infamous shanty towns that produce the world’s best football players and to discover how Korea’s female golf machines have taken the world by storm, achieving massive domination of the international golf scene.

Rasmus Ankersen is a bestselling author, entrepreneur, speaker on performance development and a trusted advisor to businesses and athletes around the world. Now back in London, Rasmus is teaching companies, organisations and teams how to adopt the mindset and the kind of habits which produce World Class performance. With his powerful, refreshing style Rasmus challenges our most fundamental beliefs about success, leaving us with new, effective strategies, which he knows will work. The High Performance Anthropologist walks the talk.

In 2012 Rasmus published The Gold Mine Effect, in which he explores how some countries and cities develop a disproportionate amount of top talent. In 2016 Rasmus published Hunger in Paradise: a book about how successful organisations can remain successful by eliminating complacency.

Rasmus pumps winner’s DNA into the blood of his audiences, and his primary principle is: CUT THE CRAP! No empty theories or clichés. He never leaves his audiences unmoved! He may inspire, shock, disturb or even blow them away. But indifferent – never!

Rasmus is also the chairman of FC Midtjylland, his childhood football club in Denmark, and a director of the English Club Brentford FC. Both are known as some of the world’s most innovative football clubs, especially recognised for their use of big data to drive decision-making.

Over the past few years, Rasmus has been hired to share his research on high-performance cultures by global brands like LEGO, Google, Boston Consulting Group, IKEA, Google, Facebook, Hitachi, Roche, Ernst & Young and many more.

To book peak performance speaker Rasmus Andersen call Executive Speakers Bureau 901-754-9404.

How to Create Hunger in Paradise

“From a competition perspective, the iPhone is nothing but a niche product.”

Those famous words were spoken Nokia’s CEO Olli-Pekka Kallasvuo when asked if he saw the iPhone as a commercial threat, barely one year after the iPhone’s release.

Kallasvuo’s answer came to stand as a monument to the arrogance that sent Nokia into a free fall towards the abyss. In six years Nokia’s smart phone market share dropped from 50% to 3%. The same people who made Nokia so successful also turned it into a gigantic failure.

There is no doubt that at the heart of success lies the reason for failure. While we talk a lot about how to achieve success, we talk way too little about the consequences of success; about the complacency, arrogance and the fear of losing it all again, which often follow as a shadow of success. Success produces complacency. It happens to individuals, companies and nations. But how do you stay humble when the company cashes in record profits, and how do you provide people with the feeling that they are standing on a burning platform when there are no flames in sight? Or put it in another way: How do you create hunger in paradise?

Over the past two years Rasmus Ankersen has travelled the world to hunt for the answers to these questions. Based on impressive and authentic case studies about Apple, LEGO, Blockbuster, Manchester United, Southwest Airlines, Restaurant NOMA and Nokia, he presents the five lessons we need to learn: by putting them into practice, we can avoid becoming another victim of complacency. Hunger in Paradise is what Rasmus Ankersen calls the cure for complacency.

The Five Lessons

  1. Never trust in success
  2. Burn your trophies
  3. If it ain’t broken, consider breaking it
  4. Kill the illusion of perfect conditions
  5. Create a compelling WHY


What is the reason that the world’s best middle-distance runners grew up in the same village in Ethiopia? Why are 137 of the world’s 500 best female golfers from South Korea? How did an athletic club in Kingston, Jamaica, manage to produce most of the world’s best sprinters? What is the secret behind Brazil’s mass production of soccer super stars?

For six intense months Rasmus Ankersen, a writer and performance specialist, travelled around the world to crack the secrets of those performance hotbeds. He ran with the Ethiopian Olympic champions in Bekoji, he discussed motivation with the coach of Usain Bolt, played football in the Brazilian favelas and much, much more.

In The Gold Mine Effect, Rasmus presents his surprising conclusions on how any business, organization or team can adopt the high performance secrets of the gold mines. No crap. No empty theories. Only real-life examples and result driven insights on how to grow world class performance.


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