Brand strategist. Reinvention specialist. Robin Fisher Roffer has provided the rocket fuel that has launched and evolved dozens of media brands all over the world such as A&E, Animal Planet, AXN, Bloomberg, CNN, Comedy Central, Discovery, Food Network, FX, Hallmark Channel, History, Lifetime, MTV, TLC and TNT.
As Founder and CEO of Big Fish Marketing, Inc., she leads an award-winning creative team adept at unearthing a brand’s essence and filter, its look, feel and tagline, market positioning, value proposition and key messaging to both consumers and the trade.
Sought after for leading edge digital strategy, Robin is the go-to person for television networks, technology companies and content creators ready to engage audiences and evolve their brands across multiple platforms.
Robin’s rare combination of talents produced the online ad campaigns, microsites, social media pages, games and apps that popularized shows like Lost, Project Runway, South Park, and Desperate Housewives and successfully launched The CW.
Prior to running Big Fish, Robin was in at the beginning of Turner Network Television (TNT) as Manager of Creative Services. Promoted to Director of Advertising and Promotion for TNT, Headline News, TBS, and CNN only nine months after the launch of TNT, Robin green lit the campaign that turned CNN into The World’s News Leader.
Raised by a single dad who ran a small boutique advertising agency, Robin started her brand-building career at age 12 accompanying her father to pitch meetings and learning how to lay out ads at their kitchen table. This is where she learned that great brands are built on simple truths and big ideas.
She appears as a career expert on national TV and radio shows, is a contributing writer for 6FigureJobs.com and SimplyHired.com, and has been quoted in the Los Angeles Times, Washington Post, Investor’s Business Daily, Entrepreneur and Forbes and many others.
Roffer is the author of three books. Her first book, Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success, is a critically-acclaimed and top-selling guide to building a concrete plan to find professional success by applying tested branding principles to personal image. Her second book, The Fearless Fish Out of Water: How to Succeed When You’re the Only One Like You, shows professionals how to become connected and relevant at work by cultivating a unique identity. Her third book, The No-Fear Career: 12 Steps to Becoming a Courageous Leader in the Face of Uncertainty, teaches readers how to navigate their careers fearlessly, push through adversity and let go of what no longer works.
Once a student concert promoter at The University of Alabama, Robin still loves rock ‘n’ roll, and never misses a chance to travel to far-flung places, hike a mountain, read up on the latest fashions or cook a gourmet meal for friends.
To book Robin Fisher Roffer call Executive Speakers Bureau at 901-754-9404.
MAKE A NAME FOR YOURSELF: CREATING A PERSONAL BRAND STRATEGY FOR SUCCESS
In any economy, having a strong personal brand is essential to standing out from the pack and bringing maximum value to employers, coworkers, and clients. Based on her critically acclaimed book Make A Name For Yourself, Big Fish CEO Robin Fisher Roffer leads audiences through the same eight steps she uses to create and evolve world-class brands like Sony, MTV and CNN and applies this methodology directly to the people in your organization.
PUTTING PERSONAL BRANDS ON THE FRONTLINES
The emotional connection employees create with their customers is crucial to your company’s success. As the main point of contact, customers see the people on the frontlines as your brand. The stronger the personal brands of these employees, the more willing customers are to come back and purchase more products and services from your company. From developing a stand out selling style to identifying extraordinary talents to looking the part you play, Robin Fisher Roffer’s message will inspire participants to build a personal brand that improves their customer service and in turn makes your brand stand out from the crowd.
TURNING IT AROUND: REINVENTING YOURSELF AND YOUR BUSINESS
The business topic of our times, Turning It Around gives both entrepreneurs and executives proven strategies used by some of the top turnaround experts in the world. Based on Robin Fisher Roffer’s video e-book Reinvent Yourself, the principals of re-branding are revealed in this highly engaging talk. As America’s leading reinvention specialist, Roffer will inspire audience members to define exactly what they do well, fearlessly make course corrections and evolve to a new place that reflects an organic progression towards a successful next chapter.
THE 4 SPARKS THAT WILL IGNITE YOUR BRAND
Brand strategist. Reinvention specialist. Robin Fisher Roffer provides the rocket fuel that has launched and evolved top media brands such as CNN, Comedy Central, MTV, FX, Disney and ESPN Networks, among others. During this must-see session, Roffer will demonstrate four proven brand sparks: 1) unearthing the big idea, 2) celebrating the audience, 3) motivating fans to create content and 4) evolving the brand to increase relevance. With eye-opening case studies and stories, Robin will give you the tools to create captivating content-driven strategies that regain and maintain brand loyalty.
THE BRANDED TEAM: BUILDING A WINNING GAME PLAN
Having a strong esprit de corps starts with uniting your people with a powerful mission and common language. Within your corporation, your team is seen as an independent profit center that must cultivate entrepreneurial sensibilities in order to succeed. This half-day or daylong workshop uncovers specialties and expertise that will elevate your team’s profile, productivity, and relevance to the corporation and its customers. In the process, your team will create a clear value proposition together that builds unity and drives revenue.
THE FEARLESS FISH OUT OF WATER: LEVERAGING DIFFERENCES TO SUCCEED
In today’s fiercely competitive market, it’s critical to stand out from the crowd. Set the tone for your conference with a message that helps participants embrace, enhance and communicate their uniqueness so that they can live and work fearlessly and prosperously in today’s economy. Whether you’re a woman in a male-dominated workplace, a minority, a geek, a nonconformist, or just boldly individual, being different doesn’t have to harm your career—in fact, it can actually fuel your success.
THE FEARLESS SALES FORCE: BUILDING A VALUE PROPOSITION THAT CLOSES THE DEAL
Maximizing performance from your sales team has never been more critical. The quality of their efforts can mean the difference between your company’s success or failure. In her dynamic address and breakout workshop, Robin Fisher Roffer guides your sales force to uncover a value proposition and key sales messages that resonate now sparked by her “ABC’s of Fearlessness” (Action, Belief and Courage). Galvanizing your salespeople, Roffer will help them to all “sing from the same song sheet” so that they reach and even exceed sales goals by attracting new customers, generating greater customer loyalty and increased revenue.
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