Sam Richter is an internationally recognized expert on sales intelligence and online reputation management. His award-winning experience includes building innovative programs for start-up companies and some of the world's most famous brands.
Sam is founder and CEO of SBR Worldwide/Know More. Through his in-person keynote presentations and workshops, webinars, online University, and books, Sam has trained leading organizations and entertained tens of thousands of persons around the world to rave reviews. Sam's programs promise to be the highest-content, most take-home-value program attendees have ever experienced. In 2014, the National Speakers Association honored Sam with its CSP Designation, reserved for the top 10 percent of the world's professional speakers. In 2017, Sam was inducted into the Minnesota Speakers Hall of Fame.
He is the author of the best-selling book, Take the Cold Out of Cold Calling, considered the preeminent publication on finding information online and using it for sales success. Take the Cold was named "Sales Book of the Year" by the American Association of Inside Sales Professionals, and it was also named a "USA Book News Winner" and a "Sales Book Awards Silver Medalist."
In addition to speaking and writing, Sam has developed a number of technologies including the world's top news search engine, YouGotTheNews, a Blog search engine, and the Facebook search engine YouGotSocial. Sam is a partner at Contata Solutions, a big-data/machine learning firm that produces sales, marketing, and business intelligence software, and at ActiFi, one of the leading technology solutions firms in the financial services industry. Sam also serves on the Boards of Directors for Brandpoint, one of the world's leading content management platforms, and Argos Risk, a business financial health and credit monitoring software platform.
Multiple times Sam was named by InsideView as one of the Top 25 Most Influential People in Sales, and he was also named as one of the Top Chief Marketing Officers on Twitter and he has been recognized by LinkedIn as having one of the world's most viewed profiles. Sam has been featured in thousands of television and radio programs and national and online publications.
For more than six years, Sam was president of the James J. Hill Center, a not-for-profit business library, where he led the transformation of an eighty-five-year-old private, non-profit business research organization into a nationally renowned institution serving entrepreneurs and small businesses via cutting edge online resources. Sam also spent more than eighteen years in the advertising, public relations, and e-commerce/e-marketing industry owning his own firm and working for internationally recognized organizations as a creative director, group director, and marketing director. Sam has led product launch and strategic marketing programs for companies including Microsoft, Coca-Cola, Major League Baseball, Polaris Industries, and National Geographic.
Sam has won regional, national and international awards including Best of Show and Gold Awards at numerous sales and marketing competitions, Webby Awards, and a Gold Award at the International Film Festival. He's also won a Retail Vision Award and a Codie Award "the "Oscars" of the software industry" for Best E-commerce Software. He is a member of the Business Journal's "Forty Under 40" list honoring the top Minnesota business leaders under the age of forty. While at the Hill Center / Library, Sam was named a finalist for Inc. Magazine's Entrepreneur of the Year.
He received his B.A. from the University of Minnesota School of Journalism and Mass Communication and was twice named Scholastic All-American while also a four-year player and a letter winner on the University of Minnesota varsity football team. He has a graduate certificate in Executive Leadership and another in Corporate Boards of Director ethical leadership.
Sam lives in Minnetonka, Minnesota with his wife and two children, and he enjoys volunteering his time working with non-profit organizations and mentoring individuals in his community.
Every YES Begins With a Know
Web Search Secrets to Know More, So You Can Win More
In a prospect or client meeting, do you talk mainly about you and your organization? Or is the conversation focused on the other person and what he or she cares about? Do you make your prospects and clients feel important? Are you relevant? It's no longer enough to be interesting. In today's world you need to be interested.
In this dynamic presentation, you will discover…
It doesn’t matter if you have limited technical ability or if you grew up using the Internet, you will leave with new ideas that you and your team will immediately put to use. This high energy, motivating, incredibly high content presentation has a huge "WOW" factor – you will be shocked at what you don't know (but soon will).
Don't Steal the Cheesecake
Digital Reputation Management in an "Everything You Do Is Posted Online" World
In today's instant communication and social networking world, it's easy to share opinions and others can share the same about you. Unfortunately, what you and others post online, text, leave as a voicemail, say or do in front of a hidden camera, and even email is not limited to private networks and friend groups. Rather, there's a good chance that what happens in a digital format and what is said about you and your company is public, searchable, and archived, FOREVER!
In "Don't Steal the Cheesecake" you will learn...
This thought provoking, super entertaining, and somewhat scary program will provide you very practical ideas you can immediately implement to improve your brand, stay out of trouble, and craft/manage your digital reputation.
Know More! Sales/Relationships (Part I)
Search Secrets to Find More Leads, Provide More Value, Build Strong Relationships, and Make More Money
In today’s commoditized world, business is all about relationships and providing relevant value. When you know more about your prospects and clients, you're better able to relate on a personal level, generate meaningful rapport, ask challenging questions, identify new leads, and generate powerful referrals. Most important, studies show that when you practice Sales Intelligence, you'll win two times more business. In this dynamic presentation, you will discover...
This high energy, motivating, incredibly high content presentation is the perfect complement to any existing sales training and process. Learn the "how to" when it comes to finding information that you can use to engage with prospects and clients in ways that are relevant to what they care about.
Know More! Sales/Relationships (Part II)
Advanced Search Secrets to Know Even More About Industries, Companies, and People
In Know More! Sales/Relationships Part I, you learned web search secrets that you can use every day to find information on prospects and clients.
In Part II, you’ll learn the inside techniques that many professional business intelligence experts don’t even know including…
Most important, you’ll learn how to QUICKLY find and LEVERAGE the right information, so your time is spent meeting with prospects and clients, winning more business, and making more money.
You Just "Friended" a Thief
You and Your Client's Data: What's Out There, How Do You Find It, and How Can It Be Used Against You
It's amazing the amount of information available online about companies and people. And it's shocking how vulnerable we all are to Personal Identity Theft and Business Identity Theft - in ways you might not think about.
In this jaw-dropping presentation, you will discover…
This eye-opening, high-energy, entertaining program will have your audience talking, thinking, and thanking themselves (and you!) that they attended the conference.
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