Bridget Brennan is Founder & CEO of the strategic consultancy, Female Factor Corp., and author of the groundbreaking books, Why She Buys: The New Strategy for Reaching the World’s Most
Powerful Consumers (Crown Business) and Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers (HarperCollins Leadership). Why She Buys was called "essential reading" by The Wall Street Journal, and Winning Her Business was nominated for the prestigious Porchlight Business Book of the Year. Brennan is a contributor to Forbes.com on strategic marketing and was named to the list of "Top Women
Keynote Speakers" by Real Leaders. She is the most sought-after expert on women consumers and has addressed audiences on nearly every continent.
Brennan is a member of the Women’s Advisory Board of the Minnesota Vikings NFL team and was named a "Woman to Watch in Retail Disruption" by Remodista. She has served as an instructor at Northwestern University's Medill School graduate program in marketing communications and is a frequent guest lecturer at universities and MBA programs, including the Kellogg School of Management at Northwestern University, the University of Notre Dame, and many others. She is based in Chicago, Illinois, USA.
Winning Her Business: How to Grow Sales Through Inclusive Customer Experiences
Women are the world’s most powerful consumers and earning their business is key to winning in the modern economy. Just as we upgrade our software to stay current, we must upgrade our
customer experiences to stay relevant. What does a compelling customer experience look like to women? Find out when Bridget Brennan takes the stage or screen. Based on in-depth research
and her best-selling book, Winning Her Business, Bridget’s keynote program will inspire you with inclusive strategies for growing sales, referrals and repeat business. You’ll learn how women are driving changes in the marketplace that younger generations of all genders not only appreciate but also expect. Bridget’s insights will help you stay ahead of these changes and increase your competitive edge. Your audience will gain ideas, best practices and “Monday
Morning” strategies they can immediately apply to their own work. Importantly, they’ll learn why elevating the experience to meet women’s expectations makes every customer happy.
Why She Buys: Marketing to the World’s Most Powerful Consumers
Marketing to women isn’t about excluding men; it’s about excluding stereotypes. Strategies that were viewed as contemporary only a few years ago may be considered outdated or even patronizing today. Stay one step ahead of cultural changes and create stronger customer connections with insights from Bridget Brennan. In a program based on the wit and wisdom of her wildly popular book, Why She Buys, which was called “essential reading” by The Wall Street Journal, you’ll learn why pink is not a strategy and gain a deeper understanding of the world’s biggest consumer market. Audiences leave Bridget’s program with the ability to evaluate
marketing, branding, sales and product design through a powerful and inclusive new lens. She educates participants on the modern protocols for connecting with women buyers and provides
the roadmap for navigating – and winning – the future.
The Seven Deadly Sins of Selling to Women
A bad customer experience can kill a woman’s intention to buy, no matter how much she wants the product. Bridget Brennan, the world's leading expert on women consumers, reveals the
common behaviors that alienate women in marketing and sales, and simple ways to course-correct and kick-start growth in your business. Women are the world's most coveted consumers
because they drive 70-80% of purchasing decisions and buy for everyone in their lives. This makes for powerful math when building your customer base, but only if you do it right. Avoid the classic mistakes and learn how to be best-in-class. Bridget will cover the big trends driving spending, best practices on how to engage women with an inclusive approach and Monday morning strategies to implement immediately. Winning becomes a lot easier when you are the business that women choose, instead of your competitors. If your business is looking to take your team’s sales skills to the next level, this is the presentation for you.
Super Store or Super Snore? The New Rules of Retail Customer Engagement
Raise your game, increase sales and set yourself apart from the competition by developing the skill set that earns the business of the most important retail demographic: women. Elevating the
customer experience is opportunity number one and can be your most powerful competitive advantage, but only if you execute. In this entertaining and thought-provoking program, Bridget
Brennan educates audiences with insights, stories and examples of how to leverage the brick-and-mortar "home court” advantage; how to move from transactional to holistic selling; and how
to craft online strategies that capture the attention of a female-dominated marketplace. Women’s buying patterns are changing fast. Bridget brings you the knowledge that helps you navigate
these changes and win the business of the world’s most powerful consumers.
The Future Will See You Now: Top Trends Driving Women Consumers
Women are the best compass for a changing world. In this inspiring keynote program from Bridget Brennan, audiences learn how women are creating the future of buying for all generations - and all genders - in the marketplace. She provides the insights, education and context for major shifts in consumer culture that every business can leverage to grow sales, deepen customer connections and increase brand relevance. Bridget’s program helps your team apply this knowledge to marketing and sales efforts. From
broad demographic changes to gender-culture evolution, Bridget offers techniques for breaking through the clutter, being more inclusive and staying relevant with the world's most powerful
The Female Factor: How Women’s Economic Power is Transforming the Global Economy
In an inspiring program that is ideal for women’s leadership conferences, Bridget Brennan reveals the extraordinary ways that women’s influence is re-shaping business as we know it.
Women are the engine of the global consumer economy, driving 70-80% of consumer spending. Their power and influence have an enormous impact on business and society in every part of the
world. Celebrate the pride and progress of women and learn the power of an inclusive approach to engaging this crucial market. Bridget’s stories and examples of women’s achievements in
business, educational attainment and earning power leave audiences feeling inspired and ready to flex their economic muscle to change the world.
Rethinking Mentorship and Networking: New Strategies for Relationship Building
Networks are like gardens. They need water, sunshine and care, or the next thing you know, all you’ve got is a field of weeds. How well are you tending your garden? Acclaimed author and Female Factor CEO Bridget Brennan leads an inspiring program on networking and mentorship in the age of social media and remote work. She shares insights from her own career journey as an author and CEO and talks about the primary ways that networking and mentorship have
changed, and how to leverage these changes to increase success at work - no matter what your level. Audiences learn the #1 secret to successful relationship-building and leave this program understanding how strong relationships with colleagues enhance every career, every job and every corporate culture
2021 Executive Speakers Bureau. All Rights Reserved.
Design and Developed by eBiz Solutions
Executive Speakers Bureau consistently receives praises about our speed and efficiency. From the beginning of your event planning, our extensive online speaker database and resourceful staff allow us to quickly equip you with the best speaker for your event.
Need a last minute speaker? No worries. Our speed and efficiency help us give you ideas for speakers in one hour or less.