901-754-9404
My List0

We've now made it easier for you to research and save your favorite keynotes speakers. Click on the + sign to add a speaker to your Speaker List and email your favorites to colleagues and friends.

using System.Text.RegularExpressions;
Scott Bedbury, speaker

Scott Bedbury

    • Branding Speaker & CEO of Brandstream
    • Author,  A New Brand World
    • Former Leader at Starbucks and Nike 
Full Bio
Fee Range, In-Person:

$30,000 - $50,000

Fee Range, Virtual: Please Inquire
Travels From

Oregon

Scott Bedbury Video Clip

Scott Bedbury Video Clip

Creative Storytellers Can Fight Against The War On Truth And Trust

Creative Storytellers Can Fight Against The War On Truth And Trust

Scott Bedbury Branding Expert

Scott Bedbury Branding Expert

For three decades, Scott Bedbury has shaped some of the most respected global corporations and startups. His first book, A New Brand World, published in 2002 after leadership positions at Nike and Starbucks, was a clarion call to prepare for collapsing institutional trust, growing digital disruption, and the need for greater authenticity in the face of piercing transparency. Then as now, Bedbury champions the power of more empathetic, purpose-driven, creatively courageous, and experiential brands.

Scott joined Nike in 1987 to help a struggling brand for aspiring jocks become a more ageless inspirational one for the rest of the world. As Nike’s Global Advertising Director, he partnered with a tiny 28-person Portland, Oregon advertising agency, Wieden and Kennedy, to create the “Just Do It” campaign, helping move Nike from number three to number one in less than four years. Rarely spoken, those three otherwise pedestrian words have defined the Nike spirit and the power of brand storytelling for 33 years.

In 1995, Scott joined Starbucks CEO Howard Schultz as CMO to help a small regional American coffee company become a warm and welcome “Third Place” between home and work for millions every day. With less than 1% of Nike’s marketing budget, Starbucks redesigned its stores, launched Frappuccino, increased store openings from one per week to three per day, and opened Europe and Asia. 25 years later, Starbucks remains the watershed case study and icon for experiential brand building.

In 1998, Scott left Starbucks to write, lecture, and establish Brandstream, a global consulting firm. He has advised leaders of Airbnb, Apple, Casper Sleep, Coca-Cola, Groupo Modelo, Facebook, Ferrero/Nutella, Kaiser Permanente, Microsoft, NASA, North Face, America’s Navy, P&G, Samsung, Starwood Hotels, and VWAG. His first book, A New Brand World, published in 2002, was chosen three times as one the “100 Best Business Books of All Time” by CEO-READ.

His next book, due in late 2020, offers ten principles for more creating enduring brand trust in a post-truth world. He divides his time between Bainbridge Island in Washington and Bend Oregon.

For more information about Scott Bedbury, contact Executive Speakers Bureau @ 901-754-9404

Brandstream Founder and CEO Scott Bedbury has delivered keynote addresses and seminars in more than 30 countries. Topics include business innovation, category disruption, brand leadership, corporate culture, consumer and culture insights, mitigating the erosion of brand trust, the power of storytelling, preparing organizations for transparency and experiential marketing.

 

Rebuilding Truth and Trust in the Disinformation Age
The internet was founded on a premise of trust and the promise of a digital utopia that would enable free-flowing information and connectivity to a newly-empowered global audience.

However, trust has been atomized in a war on truth, trust and transparency in history. The motives may be many, but the means are not. Weaponized personal information and unregulated social media platforms have enabled a free flow of disruptive propaganda. Few of us know who or what to trust anymore.

In this session, Scott will offer insights and share principles from three years of research that can help individuals and organizations rebuild trust, and the invaluable role social media will need to play. He’ll emphasize the power of emotional connection and the need to lead with human-first marketing rather than algorithms in order to succeed today and in the future.

Attend this session and learn:

How to be a storyteller with empathy and transparency at the heart of your content

How to understand emotional connections that technology, and more specifically a platform, can serve and not just exploit

How to find trust in an age of deception and disinformation

Speaking Topics:

Related Speakers

Larry Mersereau, Sales Speaker

Larry Mersereau

STAND OUT!

Chris Ruden,  Speaker

Chris Ruden

Elite Powerlifter

Ron Culberson, Speaker

Ron Culberson

Humorist and Author

Steve Harden, Healthcare Speaker

Steve Harden

Chairman & CEO of LifeWings Partners

Sheila Murray Bethel, Change Speaker

Sheila Murray Bethel

Global Expert on Leadership

Jeff Slutsky, Sales Speaker

Jeff Slutsky

Grassroots Marketing on a Shoestring Budget

Javier Bajer, Speaker

Javier Bajer

Editor-in Chief of  Strategic HR Review

Michelle Stacy Speaker

Michelle Stacy

President

Joanna Massey, Speaker

Dr. Joanna Massey

"Culture Shock: Surviving Five Generations in One Workplace"

Bob Johansen, Change Speaker

Bob Johansen

A Social Scientist With an Interdisciplinary Background

Shelette Stewart Speaker

Shelette Stewart

Fortune 500 Leader & Entrepreneur 

Gautam Gulati

Gautam Gulati

Executive

Reviews

Testimonials

This was my first experience using ESB to locate and secure a keynote speaker for my Corporate event. They were extremely easy to work with a..

AngMar Medical Holdings

"Matt Meyer was really wonderful in assisting me to find the correct keynote speaker for our conference. Jenny Foreman was completely on top ..

The Anchor Group

"As always, Executive Speakers Bureau helped us execute another flawless event. It is always so reassuring to know that you have a team behin..

Texas Hospital Association

"What stands out about the times I have worked with Executive Speakers Bureau is their lightning-fast response time. ESB’s account exec..

Keynote Speaker

"I've worked with Richard and ESB for many years and he's always able to deliver for us. He works hard to meet your speaker goals within the ..

Chem Dry

"Angela is the best!!! I can always count on her honest feedback about speakers. She helps me look like a hero to my company!"

Testimonials | Medtronic | Executive Speakers

"ESB continues to deliver great options for us as we plan our event each year."

Testimonials | Arkansas Heart Hospital | Executive Speakers

“I am banging my head against the wall right now for all the times I have done this without using Executive Speakers Bureau. This ..

Clorox Client

"The conference was an immense hit – we certainly raised the bar in our company on how conferences are planned and executed. You and yo..

Testimonials | Benchmark Global Hospitality | Executive Speakers

"Johnny Cupcakes was a hit last night! Thank you both so much for all of your assistance through this process, it has been such a positi..

Johnny Cupcakes | Testimonials | Executive Speakers
Need Suggestions? Have Questions?

Need Suggestions? Have Questions?

Call to discuss how we can you help find the right speaker(s) for your organization.

Get Ideas in 1 hour or less

Executive Speakers Bureau consistently receives praises about our speed and efficiency. From the beginning of your event planning, our extensive online speaker database and resourceful staff allow us to quickly equip you with the best speaker for your event.

Need a last minute speaker? No worries. Our speed and efficiency help us give you ideas for speakers in one hour or less.

Please fill in information below