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Joanna Massey, Speaker

Dr. Joanna Massey

    • "Culture Shock: Surviving Five Generations in One Workplace"
    • "Communicating During a Crisis: Influencing Others When the Stakes Are High"
    • President & CEO, JDMA
Full Bio
In Person-Fee 🛈

$15,000 - $20,000

Virtual Fee:

Please Inquire

Travels From

New York

Dr. Joanna Massey | JDMA | Speaker Reel

Dr. Joanna Massey | JDMA | Speaker Reel

Joanna Dodd Massey is an experienced C-level communications executive and Board Director, who advises executive teams at Fortune 500 companies, startups and nonprofits. She has worked for more than 25 years strategizing on global brand reputation management at companies, such as Condé Nast, Lionsgate, CBS, Viacom, Discovery and Hasbro. She managed corporate turnaround as Condé Nast transitioned from print to digital video; risk and crisis communications for publicly held companies with their consumers, regulators, investors and advertisers; culture transformation when Lionsgate purchased Starz, CBS converted UPN to The CW, and Discovery shuttered its Hub TV Network; successful communications with diverse stakeholders as head of internal and external communications; and multi-million-dollar P&Ls as a department leader. Dr. Massey’s career spans media, film, TV, digital video, publishing, venture capital and academia. She is based in the United States and has international experience working with partners in Europe, the UK, China and India.

​Currently, Dr. Massey serves as President & CEO of J.D. Massey Associates, Inc. (JDMA), a communications consulting firm that advises clients on managing global brand reputation with an emphasis on communicating externally and internally with Millennial and Gen Z employees, consumers and investors. She is a sought-after corporate speaker and thought leader on the challenges and solutions to dealing with five generations in the workplace. She is also the author of the books, Culture Shock: Surviving Five Generations in One Workplace and Communicating During a Crisis: Influencing Others When the Stakes Are High.

​Prior to JDMA, Dr. Massey ran numerous communications departments reporting into presidents and CEOs. She was Head of Communications at Condé Nast Entertainment; Senior Vice President, Corporate Communications at Lionsgate; Senior Vice President of Corporate Communications and Publicity at the Hub Network, a joint venture between Discovery and Hasbro; Senior Vice President, Communications, West Coast at CBS; Senior Vice President, Media Relations at UPN; and Vice President, PR, Marketing and New Business Development at the independent production company LMNO Productions. Dr. Massey began her career at the international PR firm Fleishman Hillard and then quickly transitioned to the media industry, working in-house as a senior publicist for the CBS Television Network.

​In addition, Dr. Massey is an adjunct professor at Columbia University, where she teaches a graduate-level course in corporate communications and brand reputation management in the School of International and Public Affairs (SIPA).

​Dr. Massey serves on corporate, startup and nonprofit boards and is a member of the National Association of Corporate Directors. Currently, she is on the Advisory Board of 8B Education Investments, a for-profit business providing innovative student-financing products for African students studying abroad at world-class universities. She is also on the Advisory Board of The Resolution Project, a nonprofit organization providing seed funding, mentorship and access to global advisory resources for undergraduate students who are developing entrepreneurial ventures that promote social good. In addition, Dr. Massey is an active fundraiser for The Chapin School and sits on both the development and planned giving committees. Formerly, she served on the Board of Directors of The Resolution Project as a member of the Audit committee, the University of Southern California New York Alumni Club as a member of the Executive Board, and Colors LGBTQ Youth Counseling Services.

​Dr. Massey is also an angel investor. She previously served as a Managing Director at Golden Seeds, an early-stage female-led investment firm with more than $125 million in total investments in over 170 female run businesses. Dr. Massey advises entrepreneurs on investor decks, go-to market messaging and developing workplace culture. She is a member of the Angel Capital Association.

​Dr. Massey’s diverse professional background includes several years of higher education. She has a Graduate Certificate in Corporate Finance from Harvard, as well as an MBA from the University of Southern California (USC), and two graduate degrees in psychology—a Master of Arts in Clinical Psychology from Antioch University Los Angeles, and a Doctorate in Transpersonal Psychology from Sofia University (formerly the Institute of Transpersonal Psychology). While receiving her psychology degrees, Dr. Massey served as a therapist in a community clinic and then as a personal coach working with individual clients and holding public workshops to help people recognize conditioned thinking and achieve higher levels of personal and professional success. Dr. Massey is a member of the American Psychological Association.

​Dr. Massey was born and raised in New York City. She lived briefly in Paris studying French, and spent many years in Los Angeles, having originally moved there to attend USC as an undergraduate student, where she obtained a B.A. in journalism with an emphasis in public relations and a minor in philosophy with an emphasis in ethics.

CULTURE SHOCK: Surviving Five Generations In One Workplace

When faced with a young employee looking at her disappointedly after being told she needed to work over a holiday, author Dr. Joanna Dodd Massey did what many Gen X managers do. She thought to herself, I ve worked through every vacation I ever took! But, instead of reacting, she paused and found a compromise to serve both the company and her employee. Americans are experiencing a culture revolution unlike anything we have seen since the 1960s. Millennials and Gen Z are nearly half of the U.S. population and, as consumers and employees, they are dramatically changing the way we work.

In this session, Dr. Massey does a deep dive into the five generations at work, examining how they behave and why. Using a humorous and candid writing style, Dr. Massey breaks the news to her cantankerous colleagues that resistance is futile, and they need to change or risk becoming irrelevant in the not-so-distant future.

Selling Yourself and Your Business on Zoom

We are all on camera more than we ever thought we would be. How we present ourselves and how we sell our brands to close business is different, because the camera doesn’t lie. It sees things that the human eye doesn’t see in person. In the digital era where we pitch clients on video calls and close business without ever having met in person, your look is as important as your message. Close more business and increase revenues by training your employees with the same tips and tricks the pros use for on-camera media interviews. In just 1-hour, Dr. Joanna Massey will help your employees up their on-camera game for meetings, presentations, sales pitches and more.

Communicating During a Crisis: Influencing Others When the Stakes Are High

This is the frustrated cry of every parent, business executive and government official who has tried to lead during a crisis. It is one thing to be able to get your message heard during a crisis. It is a whole other thing to influence people to take an action, change their behavior or just plain listen to reason! In this brief book, Dr. Joanna Dodd Massey uses candor and humor to explain how the human brain reacts during a crisis and provides useful tools for how you can communicate effectively and influence people—whether those people are your colleagues, your fellow countrymen, or your own family. 

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