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Sterling Hawkins, speaker Exclusive
5 Review(s)

Sterling Hawkins

    • Founder of the #NoMatterWhat movement for business leaders who are seeking results regardless of the circumstances
    • Entrepreneur, Master of Innovation, Tech Entrepreneur & Transformational Leadership Expert
    • Author of Hunting Discomfort and CEO of the Sterling Hawkins Group, a growth and development company
Full Bio
In Person-Fee 🛈

$20,000 - $30,000

Virtual Fee:

$15,000 - $20,000

Travels From


Sterling Hawkins 2022 Speaker Highlight Reel

Sterling Hawkins 2022 Speaker Highlight Reel

Discomfort is Necessary for Innovation | Sterling Hawkins | TEDxChulaVista

Discomfort is Necessary for Innovation | Sterling Hawkins | TEDxChulaVista

Sterling Hawkins at DECA | 25,000 Chanting #NoMatterWhat

Sterling Hawkins at DECA | 25,000 Chanting #NoMatterWhat

#NoMatterWhat Impact: Husqvarna Sales Case Study

#NoMatterWhat Impact: Husqvarna Sales Case Study

#NoMatterWhat x MDRT - Virtual Example

#NoMatterWhat x MDRT - Virtual Example

Sterling Hawkins Speaker Biography

Sterling Hawkins is out to break the status quo. He believes that we can all unlock incredible potential within ourselves, and he’s on a mission to support people, businesses, and communities to realize that potential regardless of the circumstances.

From a multi-billion dollar startup to collapse and coming back to launch, invest in and grow over 50 companies, Sterling takes that experience to work with C-level teams from some of the largest organizations on the planet and speaks on stages around the world.

Today, Sterling serves as CEO and founder of the Sterling Hawkins Group, a research, training, and development company focused on human and organizational growth. He has been seen in publications like Inc. Magazine, Fast Company, The New York Times, and Forbes.

Based in Colorado, Sterling is a proud uncle of three and a passionate adventurer that can often be found skydiving, climbing mountains, shark diving or even trekking the Sahara. Maybe you’ll even join him for the next adventure – and discover the breakthrough results you’re looking for. He’ll have your back, #NoMatterWhat.

Why Book Sterling? 

- Involved with the launch, growth, or investment in over 50 companies to understand what breakthrough innovation takes to be realized

- Fifth-generation retailer background, having to master the intersection of human behavior and technology under extreme competition

- Works with Fortune 500 companies (P&G, Synchrony Financial, United Nations) to drive adoption of new technology, making better decisions, faster

- Found in Inc. Magazine, Fast Company, The New York Times, and Forbes

- Provides applicable concepts that can be implemented immediately across any industry, including but not limited to: healthcare, retail & CPG, technology, travel & hospitality, automotive, manufacturing, and associations & conferences

#NoMatterWhat: 5 practices to unlock your potential, unleash unstoppable growth and produce breakthrough results in an increasingly uncertain world

The world today is permanently transformed with pandemic fallout, tech disruption, talent shortages and global instability leaving massive and debilitating uncertainty in its wake. Change has always been inevitable for leaders to contend with, but the sheer scale and accelerating pace of change has become overwhelming for even the most diligent leaders. Unchecked, it can unconsciously leave people and companies fearful to take risk, resistant to growth and fatigued, fighting to keep up.

The world of predictability is dead. This defining moment is requiring leaders to get uncomfortable and radically reorientate their relationship to change. Hunting discomfort is the critical new competency required to effectively navigate post-pandemic disruption and thrive in this forever changed world. There are 5 mission-critical practices that have been used to create everything from billion dollar business wins to Olympic gold medalists, that anyone can grab onto and use to build the necessary courage to take intelligent risks, declare big visions and unlock their potential, regardless of the circumstances.

From multi-billion dollar startup collapse and coming back to launch, invest in and grow over 50 companies, Sterling has very personal experience confronting the unknown himself. Combined with research, psychology, the latest brain science discoveries and transformation work with leadership teams around the world, this unique perspective will forever change how you approach both business and life. You’ll discover through heart-wrenching stories, hilarious anecdotes and compelling data an undeniable truth: that during even the most difficult times, we can all realize the most audacious growth, #NoMatterWhat.

Attendee Results:
- Mobilize your team into change agents with the 5 #NoMatterWhat practices to create meaningful growth regardless of the circumstances.
- Lean into the transformation illuminated by the latest brain science behind this radical new approach.
- See how to avoid the pitfalls of growth and how to use the unknown, uncertain and unexpected to advance your objectives.
- Find the presence, peace and authentic connection behind the fear of the unknown
- Be inspired to take and implement the necessary tools to create breakthroughs in every aspect of your business and life.

Hunting Discomfort
Leading courageous organizations to be resilience ready and built for breakthrough growth

Discomfort is inevitable as we all contend with a world disrupted by technology, changed by the pandemic, and fraught with risk, talent shortages and incredible uncertainty. Growth has always been outside our comfort zone, but today it’s forced upon companies and teams in a way that’s unparalleled throughout history. It can quickly become debilitating and exhausting, negatively impacting productivity, morale and ultimately, results.

If discomfort of the unknown is inevitable and growing – leadership necessitates a critical new competency for competitive advantage, hunting discomfort and building their capacity to effectively handle it. Reorienting leaders to the fact that what many may see as the risky move, is less risky than not pursuing it in the long run. Opening executives, teams and cultures to the discomfort of the unknown will ironically leave peace, presence and breakthrough results in its wake – regardless of what’s happening in the world. But it takes the courage of acceptance, the willingness to make mistakes and the vulnerability to let go.

Sterling has been through massive discomfort himself having come back from the brink to sell companies, finish ultra-marathons and get results no matter what it took. Using that experience to work with leaders to hunt their own discomfort and bolstered by cutting edge research, you’ll be equipped with 5 practices to build your discomfort muscle, your capacity to deal with discomfort in any flavor it comes in, to make your team ready for anything and poised to create breakthrough growth.

Attendee Results:
- Radical reframing of discomfort as a necessary and inspiring path to growth (and how avoiding it is holding you back).
- Learn from the latest psychology and brain research on how to use discomfort to learn up to 4x faster.
- See how to access the profound peace on the other side of discomfort to be able to act faster, more effectively and with less stress.
- Understand from case studies and best practices how you can build yourself, your team and your culture to be ready for the unexpected.
- Be lit up and excited to grab onto and use the 5 key practices to create immediate breakthrough results.

Creating the Future of Commerce

Sterling was raised in his family’s supermarket, where his Dad created one of the first digital loyalty programs in the US, and together they created the first personalized marketing system for retailers.

Retail today is changing faster than ever before. Venture dollars have accelerated startups flooding the market and COVID-19 has forever changed the face of modern retailing. Taking what he learned in his family’s organization about the creation of value and the importance of people and connection, then combining it with unique, completely new abilities of countless technologies, Sterling explores how we arrived at this point, the surprising future in-store for us and how we can create a future which fulfills on our business essentials and delivers on our customers' wants, desires, and needs.

Sterling’s leadership and vision has enabled retailers and their teams to step past the hype that traditional retail is dead. He has empowered organizations to use technology to unify experiences and redefine retail as a flourishing force to be reckoned with, now and in the future.

Attendee Results:
- Look at the power shift in the supply chain. Hint, customers are now in charge.
- Open up new possibilities for a retail group can be based on case studies and real results.
- Examine the latest case studies of what’s working and what’s not in the industry.
- Learn how to use the 4 steps of retail innovation.
- Create new possibilities and potential for your retail and brand operations.
- Humanize technology in the workplace. Confronting and overcoming fears employees may have in the workplace related to technology (taking their jobs, feeling threatened, etc).

How Leaders Innovate
Capture the potential of your human experience

We live in a world today of exponential growth and accelerating change. Changing ourselves and our businesses is more necessary than ever. But how? Delivered to global rave reviews in his TEDx talk, Sterling’s background in working with hundreds of startups and Fortune 500 companies has led to the discovery that leading innovation is about embracing our human experience.He’ll illuminate how personal discomfort gives access to breakthrough growth of any type and how to find the courage to not just accept it but to get out ahead of it to be able to lead change as the only competitive advantage.

In this provocative talk, you can step back and see your leadership potential and how it's directly tied to putting yourself on the line for the benefit of those you lead. The talk is a motivational and eye-opening experience where Sterling shares how leaders of companies of any size can embrace the technologies of the Fourth Industrial Revolution such as robots, IoT and AI and create something completely new without losing who they are in the process.

Attendee Results:
- The critical role our own discomfort plays in our business success (or lack thereof)
- How using discomfort can lead to innovative thinking and breakthrough ideas
- Experience what the human experience is with a moving and powerful example
- Learn the methodology behind using constraints, hardships or problems as circumstances to be embraced as our access to innovation
- Develop an ecology of people who create big goals allows for and even forces actions that were previously unthinkable

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Customer Rating 5

Click testimonials tab below for detailed feedback.

March 14, 2023

Sterling Hawkins has become a household name within cityCURRENT and with our corporate partners and guests of our signature speaker series. He's so incredible that we've had him keynote in both Nashville and Memphis, Tennessee. With his presentations, he masterfully weaves his entrepreneurial story with lessons from his bestselling book, Hunting Discomfort, and how to leverage his model to shift from "I can" to "I WILL" to achieve breakthrough results. He is charismatic and connects with the audience, ties in emotional moments that the audience will hang on, and provides content and a framework that is extremely valuable on both a personal and professional front, so the audience walks away with a blueprint for taking action. Sterling and his team are true professionals. They are a pleasure to work with and go the extra mile to customize the presentations, share resources and materials afterward, and give you tools to continue engaging your audience in meaningful ways. We will continue finding more ways to work with Sterling Hawkins in the future, and I highly recommend him for your next event, as well!


February 14, 2023

Sterling was one of the highest rated speakers at our event. His preparation was evident in the ways in which he connected his content to our industry and audience. He nailed the headwinds of our industry and successfully challenged the audience to lean into their discomfort and drive for results. By the end, they entire room was on their feet in commitment to the #NoMatterWhat mindset. A top-notch session and experience!

NACS - National Association of Convenience Stores

January 23, 2023

Sterling was hands down the easiest speaker to work with from start to finish! Prior to speaking at our cityCURRENT Signature Breakfast he took the time to ask and learn as much as possible about our organization and our audience which made the presentation even more special. Our audience had outstanding reviews and left them with inspiration and strategies to implement right away and throughout the year. I give Sterling 5 stars and would certainly give him the highest recommendation as your next speaker!


November 17, 2022

Sterling presented at IHC’s 2022 Patient Safety Conference in Iowa. He did a great job of inspiring the audience that they can overcome any challenge NoMatterWhat.

Iowa Healthcare Collaborative

March 17, 2021

Sterling delivered a keynote address to our audience of customers and associates that was inspiring and impactful. He did an excellent job of tailoring his material to our audiences which helps the audience connect to his message. He brings an authentic and positive energy to his speaking that captures the attention of the audience. What a great way to kick off our virtual event! Sterling was a pleasure to work with and was full of ideas to elevate the customer experience. I would highly recommend Sterling to any event organizer looking for a keynote speaker.



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